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Hi SEOCT! It's completely fine to have different website designs for different regions. You have to be sure that the content is targeted to the selected country and that you've set the correct configuration of hreflangs. When it comes to hreflangs, remember that it has to have a self-referential tag too. For some further information: Tell Google about localized versions of your page - Google Search Console help These resources always come handy in cases like this: Hreflang generator - Aleyda Solis International SEO - Moz Learning Center The Guide to International Website Expansion: Hreflang, ccTLDs, & More! - Moz Blog The International SEO Checklist - Moz Blog Best luck. Hope it helps. Gaston

Thanks for your thoughtful reply. Great - that makes sense. I will add en-gb hreflang markup too. You raise some really good points about organisations having to think clearly about the need to undertake multi-regional / multi-lingual SEO and the potential implications of this. In our situation we've come to the conclusion that there is a business case to undertake this venture. When I joined there was already a US office and a few pages written for the US already published on our website in a different design language. Fortunately these pages were recently created and set not to allow crawling. If they were to be indexed at best they may not rank and at worst they may actually interfere with our other page rankings - as well as causing confusion for users (duplicate product / contact / client pages, different navigation structures, designs etc). In the end we decided the best approach would to be to internationalise our website and target these pages to the region / language they were designed for. But yes definitely has been a challenge!

Hi Nancy, Have you read The Beginner's Guide to Linkbuilding by Paddy Moogan? If not, I would recommend starting there and then perusing the free resources available in our SEO Learning Center. Let us know if that helps or not! Kind wishes, Christy

There are no cons (that I can see) to losing the "/shop-by-department/" folder, the new URL structure you illustrated is better as it offers an opportunity to add pertinent keywords. Just be sure you have your 301 redirects set up correctly.

My links on P0 are allways cutted, at least I have some links in the content, seems that it doesn't matter or wont hurt you. For the optimization: Izzy Smith did a pretty useful presentation (https://tech-seo.de/wp-content/uploads/2017/08/Practical-Insights-into-Winning-Rich-and-Featured-Snippets.pdf) and at MOZ of course there are a lot of things about that topic - i love this one: https://moz.com/blog/what-we-learned-analyzing-featured-snippets. Idk what you mean with Keywordlimit, but maybe the two blue Links will answer your question. Optimization for P0 is less Keyword-thinking, more about get the User Intent and answer the questions.

WRT to your competitors Look at their backlink profiles & see where they're coming from. you are approaching your on-page SEO correctly. Also strictly speaking meta-data should be looked at as a conversion element - give the user a reason to click on that link.

Hi, I agree with Bagia. It must be a natural link, mixing the anchor text. And not everyone should go to the homepage. Regards

301 redirects & point the root domain also, your hosting provider will help with this.

PA - Page Authority DA - Domain Authority, basically the average of all the DAs

DA stands for Domain Authority. Moz uses the DA algorithm to make a single score for the whole site. The Algorithm takes into account the links pointing to your site, total number of referring domains, total number of backlinks etc. It's co related to how powerful your site is and how would you rank/get traffic from Google.

Darin got there first! Domain Authority. It is the current metric to judge the effect a site has within the algorithm to rank for its niche. I don't want to copy Darin's post, I'd recommend the links he's given you. Happy reading

Thanks for the reply. Yeah, that makes sense, and that was my recommendation to add noindexing. I'm just curious about how and why Google decided that our canonical is not worth it

It's likely that they will be valued a bit less but the effects shouldn't be drastic. Even if you just had one massive page with all products on the ones at the top would likely get more juice anyway If it's a crazy big concern, think about a custom method to sort your products

The purpose of Search Quality Evaluators (SQE) is to ensure that the desired results of algorithm updates are being met.  They do not have a direct impact on your site.  A low rating by a SQE will not directly affect your site. What you may notice is that if your site is not meeting the guidelines and other sites from that search aren't either, your site may be affected by future algorithm updates to filter those types of results out.  But it won't be on a per site basis and will generally affect a particular type of search and not others.  Meaning that if you scored low on one type of result but high on another, the high one wouldn't necessarily be affected by the lower rating.  Again, that's because it's not on a site basis, but a search basis. I should mention for people reading this who aren't familiar with YMYL or EAT, that those stand for "Your Money or Your Life" and "Expertise, Authoritativeness and Trustworthiness" respectively. These are guidelines use by a SQEs to ensure certain types of sites meet higher standards. YMYL is covered in the Search Quality Evaluator Guidelines in Part 1: Section 2.3 EAT is covered in the Search Quality Evaluator Guidelines in Part 1: Section 3.2 http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

I recently had the experience of manually looking at over 3,000 domains. I am a programmer and so I made utility that will scan each domain in a MOZ Linking Domains csv file and search for specified text. It can pick out every Globe.com domain and other spam sites from a list in a number of minutes. I would love the feedback, and so I would share this utility. I found that in my case using the keywords below got 95% or better of my bad links. It can also use the Spam and DA values etc.. keyword research,See related links to what you are looking for,popstripeRs,Search_Engine_Optimization_Services,Keyword Suggestions,This domain may be for sale,data-adblockkey,List website,complete online resource for web host providers,URLs categories for query and submission,Estadísticas web y datos de valoración simplificados,Ashibka.ru,Check Website IP on Server,Recently Analyzed Sites,research and analysis,Tools check keyword with Search Engines,1000 domain,the_worlds_most_visited If you would like to give it a try please see https://dynamic.domains/disavow-utility.zip This is not a commercial application, and although I am working on it to release the same, it just does the one thing right now. It does do it quite well though. It is an .exe in a zip file. I know there are trust issues, but at the same time you cant get a MOZ pro account without CC, and dynamic.domains is mine. I am the author of MintDNS. This app is 100% clean and in no way malicious etc.. Right now it only works with MOZ Linking Domains CSV files. If you have a sample Aherfs file I would love to add support. If you try it out and find it handy please give me your feedback and suggestions etc..

The truth is that no one knows, but greedy people often do get hit and stung by Google I certainly wouldn't exceed 20%. To be honest, I personally wouldn't build ANY EMA (exact-match anchor) links at all. I'd just build 'good links' and then let my own site's internal link structure, re-distribute the new PageRank as appropriate I'd only use brand or part-brand part-product links. I wouldn't use exact match keyword links (ever)

Cheers Eli, sending an email through now!

It would be the best you can do in that situation