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Hi so I'm assuming your on IIS (I'm no expert on ISS I think you will need to configure the web.config) and I'm just going to step back now and get my coat as I only have experience with Apache

DeanAndrews, Fuel_Interactive Many thanks for the reply. Yes, I have the GA and Adwords linked so set up the link. Slightly scared to notice 20% of the keywords were bouncing at 100%. Eeek! Time to find me some new keywords I think! Thanks again. Carl

sterlingbuild.co.uk has a poor quality backlink profile with anchor text heavily weighted towards [velux windows]. But links are still the most important factor for ranking well. Despite Penguin, crackdowns on link networks, etc., old school link building still works and this is just one of many examples of it. It's definitely not a good long-term idea, but if you need sales quick it works.

Hi Ben, It's absolutely possible to out-rank the exact match domain, although without seeing the actual examples, it's tough to say what will be needed. Even the DA / PA numbers don't tell me much, unfortunately. Exact match domains have an advantage of sorts, simply because their content tends to be highly relevant to the query / subject matter. You will find, however, that if there are better options available for Google to rank, Google is not married to the idea of always ranking exact match domains first. Far from it. It used to be pretty easy to spam using this tactic, but that clearly didn't provide a good user experience for anyone. For example, if I owned carinsurance.co.uk because I bought it in 1999 and threw up a thin affiliate website on it in 2008, it's not going to rank well for [car insurance]. As it turns out, no domains like this do rank well for [car insurance]. (I don't know who is behind http://www.carinsurance.co.uk/ and I used it as an example before looking at it, I promise.) Better overall SEO - link development, branding, content, social media work (if applicable to your industry and done correctly), etc. all contribute to out-ranking an exact-match domain, no matter how long that domain has ranked well for the query in question.

Hi Jane, thanks for stopping by and giving your inputs. You are right, no SEO tool is a one shop stop for carrying out an SEO audit. We use a myriad of tools to analyze the link profile, on-page elements with lot of manual scrutiny, Google penalty checks from GA and GWMT account perspective. The major tools that we use include but not limited to, Moz, MajesticSEO, ahrefs, SEMrush, Brightedge and Maven. Though there are many areas and features that these tools superimpose on each other, a consolidated audit data from these tools gives us a holistic picture of the issue at hand with lot of manual checks that go in to the process. Recently, we saw a situation where page loading time was an issue with all the other stuff being superior to the competition. We use a set of tools we use for page loading performance test looking at Site speed data from GA. Sometimes, the historical indexing data can also have an impact on present ranking especially when the same website operated in a different niche (or even probably operated in an illegal niche) and now serving different content with no change in ownership (Whois data). In cases this these, we look at way back machine data and try to analyze things.The list of audit checkpoints goes on and on... :)) We try to leave no stone unturned when it comes to doing an SEO audit and as you know SEO forensics is a very time consuming tiresome process especially when we have a client with better SEO parameters over the competition and crying foul about Google. Its a daily battle and the best thing about SEO is, we love it and Google is both our strength and weakness ; )) Best regards, Devanur Rafi

Pixelbypixel is correct - the metrics measure the authority of a site based on the number of links it has and where those links come from. Moz has some basic trust measurements built into these metrics so it is not a case of "the more links the better", although Moz clearly also does not have access to the sort of spam / anti-manipulation algorithms Google uses for weeding out bad links when it comes to assessing authority. In general, the more high quality links you build to a site, the better its DA should be, and the better the PA of the pages receiving those links. The above point is also important too though: just because your DA / PA is higher, your site may not rank better automatically. Relevancy to the particular query, age of site and a lot of other metrics are going to influence which site actually ranks best for any one query. DA and PA are a good metric on which to base your progress, however.

Thanks Jane! Maybe I just will port it to a chrome plug-in. Thanks for the tip! And I know and have used ayima plug-in!

Hi Paul, Thank you so much for your patience! Our engineers have been able to surface what they feel is at the root of this odd issue. If you got to this Google+ Local page: https://plus.google.com/100180822171424943321/about?hl=en-US ....you will see that there is no comma between the suite number and the city name. Our tool is very sensitive to punctuation and apparently, this lack of a comma is what we believe is throwing off the results. If you could go to your Google My Business account and fix this issue, we believe it would also then resolve on our end. Hope this helps! A bit of a weird one, I know

Makes a lot of sense, thank you.

Thanks mucho!

mm and a lot of 404 let me clean that up:)

believe I found a hint opensiteexplorer linking pages: limboland.net | *.limboland.net/ | Top Linking Pages | Page Authority | | http://business.limboland.net/factoring/delaware_llc/delaware_llc.html | 29 | | 39 | 281 | See http://www.opensiteexplorer.org/domains.html?page=2&scope=domain_to_domain&site=https%3A%2F%2Fwww.delawareinc.com%2F&sort=domain_authority&target=domain Anchor text linking to some page on https://www.delawareinc.com/ | your story heidi lowe gallery,1,6 | Query Google if the phrase with myamar girls etc is indexed for the limbo land site: myanmar girls site:http://limboland.net/ See the smoking gun? This site links to yours and uses the exact keywords and is a doubtful site at best. I would disavow this entire website. Hope this helps. Gr Daniel edit?usp=sharing

Thank you much. Reading your answer is giving me kind of a "duh" moment. I think if I were looking at this situation from the outside it would be a different story. I definitely am over thinking this. Thanks again!

Thanks for the response Mark! I'll check it out and see if it's still a working solution, definitely looks promising.

Indeed.

Sometimes it's also a firewall or proxy issue. If you contact the help team by that link or by emailing help@moz.com we can help you investigate. Thanks!

Just one more note: You have a Double Redirect and you should write your Rewrite rules to avoid this double redirect as each redirect will cause some loss of page juice. Checked link: http://www.opiates.com/ Type of redirect: 301 Moved Permanently Redirected to: http://opiates.com/ 2. Checked link: http://opiates.com/ Type of redirect: 302 Found Redirected to: https://opiates.com/