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Thanks Miriam, that's really helpful. I'll be digging into all of this and come back to this thread if I have any notable updates to share!

In the age of people rarely actually typing domains directly, rather opting to type a brand name or part of the domain and letting Google et al. do the work, I'm not sure there is much issue having a dash. I'd certainly rather have the shorter domain with a dash than a longer one without.

Thanks, Paddy!

Thank you for the response. We started to see in the Adwords console,  Ads previously approved and running were not being shown and we could not tell why.  By the latter half of the next day things were back normal. All we could think of,  was perhaps the DNS/IP changes  created the need for Google to pause the ads and re-validate the domain.

Just so you know, EMA (exact-match anchor text), which is also referred to as 'over' link optimisation, is more a concern for your off-site links. In terms of your internal site structure, that's much more lenient. Obviously if it impacted UX (e.g: site nav buttons with ridiculous amounts of text that become over-chunky, annoying users) then that's bad. If you can satisfy UX and also do some light keyword optimisation of your internal site links, I honestly don't see that as a massive problem. If anything it just gives Google more context and direction I don't think internal link over-optimisation is a myth, because there's always someone stupid enough to pick up a spoon and run with it (taking it to ridiculous extremes that would also impact UX and the readability of the site). But as long as you don't go completely mental and the links make sense for users (they end up where they would expect to end up, with concise link / button text that doesn't bloat the UI) then you're fine. Don't worry about this overly much, but don't take it to an unreasonable extreme

If the blog post is under 2000 words and have a singular focus, I would just have it on one page (better for search, printing & etc.). If it split, the objective may be for advertising to increase pageviews.

I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

Hey Raoul Just gonna do a quick Google and see what I can find from 2019, articles from sites which I have previously felt had a good say on one or two topics https://www.bigcommerce.co.uk/blog/bounce-rates/#what-is-a-bounce-rate-on-an-ecommerce-website The above was posted in 2019. Even though the post date isn't declared on the front-end, it is declared in the schema which you can review the results for here. Check the 'datePublished' entry under 'Article'. This is a more general post on bounce rates, but includes some sample stats from a few studies (how email segmentation affected bounce rates, how having a second review on a page instead of just one affected bounce rates). It might not have everything you need but if you give it a proper read, it might be a component that could help to build your story. I have read a few posts by Bigcommerce, I actually think they're usually pretty neat https://conversionxl.com/guides/bounce-rate/benchmarks/ This one comes from a source I haven't read previously, so you'll have to evaluate how legitimate you think this content is. It's recent but not super recent, having been published in 2017. Again I had to detect this through schema (here). Look for 'datePublished' under 'WebPage'. It may be a bit more useful to you, as it's a series of bounce-rate benchmarks split by various dimensions (channel, site type etc) http://www.fonemedia.co.uk/blog---mobile-bounce-rates.html Posted on 18th Feb 2019. Short and sweet, but again I've never heard of these guys so I don't know how good / accurate the info is. Their main claim is that "The bounce rate on mobile is 28% higher than desktop". I would be wary, nothing is cited, there's no images of graphs, charts or data-sets. No citations are given https://www.crazyegg.com/blog/why-users-leave-a-website/ Posted Feb 2019. These guys I do trust. They produce a pretty cool heat-mapping analytics solution for websites, so that you can see a heatmap of (aggregate) user mouse movements and clicks. Lots of people use CrazyEgg and they probably wouldn't go making outrageous claims without doing some ground-work. They give a break-down of different bounce-rates by site type, maybe you could aggregate their findings with the ones from Bigcommerce and ConversionXL - adding your own thoughts. What I like here is the focus on time rather than the actual percentage bounce-rate ("The 15 Second Rule") https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/ I think you found this one too. It's neat, but it doesn't specify a publish date on-page or in the schema. Judging by the site's blog feed, the post was written 2014 or earlier. The content mentions a sample of data from 2013, so we can say that by now this is probably out of date (what a shame!) https://golocalinteractive.com/blog/industry-news/marketing-in-the-age-of-short-attention-spans/ From June 2019. A really thorough, well presented study which is easy to read. This plays more to your short attention spans angle. I don't know these guys, but that's okay because they cite (most of) their claims including a very interesting research paper from Akamai who I am sure many are aware of (which itself was written in 2017, not too long ago) ... that's all I have time for right now! Hope that helps

Thank you for your reply. I will read what you wrote in more detail.

Its not a big problem and there is no need to start on a new domain. In fact, this is common with WordPress websites that are not updated regularly. I would advise the following: Try to identify how did the hack take place - if its WordPress you can install the Sucuri Security (free) plugin that will help identify any compromised files. Cleanup the website by deleting all the spam sub-folders & pages. Update your WordPress, Theme and all Plugins (if this is a WordPress website). You can have a quick fix for all the 404s by submitting a 410 response code for these URLs. This can be done through a number of free redirection plugins on WordPress. If its not a WordPress site, there are a number of other options to get this done too. Hope that helps.

HI Eli, Thanks for the reply I have already used this template but the Metrics page (see the attached image in original message) is missing. Can you help me to find it?

Yep this is widely known. In-fact, you may be surprised to learn that even those who both manufacture AND distribute their products are also under the kosh here. I work with a number of fashion brands who produce their clothing (which in many cases is really stylish, really high quality stuff) only to see their direct sales (from their own site) hindered by larger 'pure distribution' sites (sites which just distribute loads of items but don't manufacture any) Here's the truth of the matter. It's not that distributors get some kind of unfair special treatment. Rather, it's that distributors aren't bound by the same limitations as manufacturers, or manufacturers with online distribution I love all the brands that I work with, I think their goods are grade A (otherwise I wouldn't work with them). That being said, they can only list their own products on-site. Users commonly search for slightly broader terms which imply that they want to see a range of products to choose from (e.g: "men's shirts", "supportive bras" or "tailormade suits"). The truth is that for a user, the distribution sites ARE better. They can see a huge range of products on these sites and compare them all to find the best deal. This is part of the 'rise of the aggregators' phenomena. Nowadays, unless you're incredibly special - if you don't aggregate, you lose out (end of) There's a reason that giant product aggregation sites (ASOS, eBay, Amazon, Bra-Stop) are killing it. They give people a one stop shop to solve their issue, then continue their lives happy that they have got a good deal. Even the services industry isn't immune to this, just look at sites like Money Supermarket and how dominant they are in Google's SERPs Now you might say, ok - that makes sense for category level terms, but often these guys are beating my client even on product level terms. Why is that? Well - by being such useful sites that make a big difference to user's lives, these sites organically spawn vast amounts of digital PR and UGC link coverage. They're frequently mentioned by the BBC, Forbes... you name it, they're in there (all the time and repeatedly). This builds up a colossal amount of SEO authority, which you basically can't compete with Finally: often these distribution-only sites, because they are so dominant, are a client's main revenue stream (more than their own sites). That's because client's get paranoid that they will offend their distributors and they will then refuse to stock their products. That could be a disaster! But due to this paranoia, they often give distributors better prices for their products, than even their own native sites (if they are manufacturing and distributing directly as well - some do, some don't) Due to this, they lose EVEN MORE product-level listings, as Google knows their listings are the worst deal for users. These patterns of thinking, keep the dominant distributors on top and leave crumbs for the rest of us In the end, their success on Google is really a business  decision and NOT a pure-SEO decision. Do they want to bite the bullet and cut their distributors off from their products, keeping all the Google SERPs for themselves? Well certainly that would cut those guys out completely - but any distributor originating cross-traffic would be lost. What if a user visited the distributor site for another search query (not related to your client's product), then saw your client's product later in their journey and purchased it? All of THAT traffic (which is substantial) is going to be immediately lost. So although cutting out the middle-men might seem smart, it's an incredibly unwise knee-jerk reaction Still, you can never grow above the distributors until you make this choice. It's a choice that WILL hurt you, but in the long run will allow you to reap revenue figures which you never previously dreamed of. So who makes the decision of when the time comes, to go through this necessarry pain? NOT you. Not an SEO person. That responsibility rests with the business owner alone and if I were you, I wouldn't seek to influence it (risky)

Thank you. Your response is really helpful.

Hello please also guide me about my website pages are not indexing too.

Thanks for the great answer. I have one more question if you don't mind. "Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs." I have the breadcrumbs ready to go. What would you do for content if I use this page structure? I have all the keywords ready for each page but what would be your approach? Also, I won't have attorney in the URL but I believe it should be in the H1/Title for sure. .com/lemon-law/ this could be "lemon law att near me" Lemon law definition and what we do links to Cali / SD page etc. .com/lemon-law/california/ this could be similar but more focusing on where, who and how we serve California .com/lemon-law/california/san-diego/ similar but focus on San Diego of course These are just a few basic things of course. Just curious if your approach would be different. Thank you!

Set it manually on where it lives best, or programmatically let them pick the one that is most relevant. I would not implement any logic based on where users are coming from. You're likely well of by spending your engineering resources better than doing that for SEO.

Hey there! Search visibility uses your tracked keywords ranking position to calculate. So if the site isn't ranking in the top 50 positions for any of the tracked keywords, the search visibility would be 0%. I would suggest contacting the Help Team at help@moz.com to look into the specific campaign you are referring to. Thanks!