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Category: Social Media

Discuss the impact of growing social media presence and its relationship with other digital strategies.


  • This is what I said in my post, was I not clear enough? "Personally I would have a single Google+ account for your business" "You could then add each of your offices to Google Places as separate entities, to target the different areas"

    | blacey
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  • I agree with Brad, It certainly won't hurt to get a jump on the pack. I don;t take anything lightly that google promotes and unlike other social sites google plus does follow.

    | jjgonza
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  • Thanks for the responses. Just a quick follow up question - would you make the links to these social media pages/accounts no follow as to not leak any link juice from your page? Or by making them followed, your social media accounts (particularly a page like Pinterest where some of the links are followed) gain a higher page authority and are thus more useful from a SEO point of view. Or is this just a really dumb question?

    | bradkrussell
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  • It really depends on how you approach the advertising on the forum/community. If you do it in a positive way - by having helpful/relevant/subtle/non-intrusive ads, it could be a great strategy in the long run. If you simply throw in some keywordy text links, the user experience is degraded and you also risk being 'reported' by competitors (who would be looking at your 'new' links; if niche is competitive). It could be an affective strategy as long as you are very careful on how you carry this out - right from the initial strategy (where you host) to ads and link implementation (how you monetize)

    | Syed1
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  • I have a multi-lingual site with one social account for all 4 languages:English, Spanish, Italian, German. All one Facebook Page.

    | Francisco_Meza
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  • Good catch Jennifer! That was it. Thank you so much, Bob

    | BobGW
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  • I'll keep working on it.  When i get something that will give you all 10,000 pages, I'll send you a private message. Thank you for the vote of enthusiasm Jennifer!

    | mytouchoftech
    1

  • Those are really good numbers! I tried asking a question like this once but it turned out to be too general to get any really good feedback. I'd recommend asking more focused questions so you can be sure to tease out the expertise on this forum. One quick thing I noticed: no microdata. Try adding schema.org microdata to your site to improve its searchability. For example, adding rel="author" to your author links alone can make a really big difference in CTR. Another thing you may want to start doing is usability testing. There are services out there that can help you with this, or if you just round up some family and friends you can do some quick testing for cheap. It can be surprising what you find your average user doing with your site. Good luck!

    | AdoptionHelp
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  • Thanks for the tip. Let me see what @Streko thinks about this

    | pwpaneuro
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  • Good start but I would add the following: Start following people/pages in your niche with high authority. Slowly start joining in the conversations, sharing information and encourage others to engage with you Encourage friends and colleagues to start using Google +. Hopefully they'll join, engage with others, and start following you. Link to your Google + page (and any other social media accounts you have) from your Twitter/Facebook/SEOmoz user profile/Rapportive etc accounts - anywhere you can possible connect with others

    | bradkrussell
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  • Hmm I don't know, but can't you search for the URL? or search for some of the text in the URL? I'd definitely reach out to them, they have great customer service!

    | jennita
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  • Thanks for the reply Jane! It actually does have a fair amount of history, created in Oct 2008. I'm still on the fence having a hard time weighing the pros and cons. On the one hand you can set the H1 tag to be whatever you want, but the username changes your page title and the anchor tag text on all your site actions. I'm starting to lean towards 'create a new channel'.

    | AdoptionHelp
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  • The links all point back to your site right? This seems like it wouldn't be an issue with duplicate content since your pages are already established as the original owner of the content. I don't know too much about ShopTab (maybe Kurt can explain more) but if it's pulling it in from an iFrame it may not be an issue at all. Either way, I wouldn't worry too much about this being duplicate content. If you are worried though, you could start by adding just one subset of products first, see how that goes, then add the rest. If you have an example page to look at it I'm happy to check it out for you as well. Thanks! Jen

    | jennita
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  • Just checking that you have approval from the radio programme to redistribute this audio to YouTube. They are known to take down material that infringes copyright, would hate to see you spend a lot of time only to have it taken down.

    | KeriMorgret
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  • This topic is deleted!

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  • Slow and Steady is always a good sign. However spikes every once in a while should not be an issue at all. Let's say something from your website goes viral and you get tons of likes and other social activity related to your website for like 3 days and then it dies down. That's the nature of social media. Don't worry about it

    | NakulGoyal
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  • I found this a few weeks ago, you may see this as proof you may not but thought I would share anyway. http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

    | activitysuper
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  • I've seen examples that If you bold title posts like this it can appear in the personalized results for targeted keywords. The most influential factors for appearing within the G+ Internal search are: Personal Profiles - Keywords in Bio, Employment, Education; Account verification; Number of times you appear in other peoples circles Brand Profiles - The number of times you appear in other peoples circles; brand verification & whether you have a the main keyword in the brand page name (although if this isn't consistent with your official website it jeopordises the brand verification with the rel=publisher coding)

    | TalarMade
    1

  • I thought I add a few discussions that I have come across in my research: Some stats and opinions on sharing buttons: http://ux.stackexchange.com/questions/4727/are-share-this-buttons-really-effective Suggestions where to put the button depending on the content of your website: http://ux.stackexchange.com/questions/18047/share-buttons-on-landing-page-where-to-place-them Understanding the difference between social buttons: http://www.streetarticles.com/social-media/where-should-you-position-social-media-buttons Discussion on the most effective location of social buttons: http://www.ixda.org/node/29819 http://ux.stackexchange.com/questions/3462/social-share-buttons-best-position

    | aschroet
    0