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Category: Social Media

Discuss the impact of growing social media presence and its relationship with other digital strategies.


  • Thank you for all your replies

    | Nightwing
    1

  • Hi Adam, is this question still open, or have you resolved your issue? Please give us an update, thanks! (Christy)

    | Christy-Correll
    0

  • Hi there! The page you gave as an example seems to have been removed (or the link to it is broken.) Were you able to resolve this issue? I did take a peek at a couple of your other blog posts and noticed that they are using Rel Author to link to a Google+ brand page (vs. a personal Google+ account). Rel Author should always be linked to an author's individual Google+ account. Would love to help you sort this out. Cheers, Christy

    | Christy-Correll
    0

  • Thank you so much Takeshi and Mike! I will place the badge into sidebar rather. What do you mean Mike by "have no redirection and allow sharing, liking, and tweeting directly from the page without taking you off the page" How can influence this, I though the badge is badge. Does it have some special settings fro this? Can you please advice me how can I make sure I follow ll these rules please? Thank you very much and and have nice evening, Best wishes Iris

    | Rebeca1
    0

  • Google is pretty clever, it also going to no doubt pick up if they are friends and family compared to employes etc. I would be careful with it and weigh the risk to reward, I can't say they would devalue them as its hardly on a huge scale However would it be relevant as that's what Google always like to know. You can always work on making you profile (presuming you have a link) more authoritative by getting more people in your "circles". Good luck.

    | GPainter
    0

  • Hi Ron, I think there may be some value in building your YouTube presence for certain keywords, but you're looking at this situation all the wrong way round. Really - you should start by looking at your business goals and determining whether, for a specific keyword, you want users to go to your site, or to YouTube to watch a video. If the keyword is informational and potentially appeals to individuals high up in your conversion funnel - that is to say, they aren't already engaged influencers or members of your community - then getting them to watch a video on YouTube that helps solve a specific problem or provides decent (non sales-focused) information might be the way to go. If you're then able to create good content to fit with the user intent for that keyword - THEN you can think about optimising your YouTube videos and presence with specific keyword intent. Don't start with the form (video) or the channel (youtube) but instead start with the audience and the business goals - then work out your strategy from there. in terms of optimising for YouTube - basically, the Title should be treated like a title, the description like a meta description - then you need to drive targeted engagement (not just raw views) in order to get the video ranking. Embeds and links also help, and uploading a transcription manually will allow you to rank for longer tail phrases which match the text in the transcription itself. I hope that's useful.

    | PhilNottingham
    0

  • A little lower than you have on your image you should see a link page with "your website" and a little tick next to it the tick means its been linked. You can test here - https://support.google.com/plus/answer/3402542?rd=1

    | GPainter
    0

  • Hi Ocelot Wow they have a few Facebook fans don't they!! I agree how many of these will actually be customers though ?? The customer social recommendation is a great idea to explore but how knowing us Brits they hard part will be getting them to actually do this!! Customers are very quick to head to social media when they have a complaint but not as quick to praise!! I guess the best strategy would be to "Just Ask" I have found happy customers in the past to be quite accommodating I am sure there could be ways to help incentivise these social recommendations but you may be heading down a slightly grey area. Kind Regards James

    | BlueNinja
    0

  • Thanks to all of you for your answers and with the clarity of your responses which make total sense. Blogging on the blog it is. Much appreciated. Peter

    | crackingmedia
    0

  • Thank you Christopher and Vadim. This is what I was hoping to hear. I like the idea that I'm not stuck with what I've got and am free to switch it up, but it was too risky to just play around with. I'm looking forward to checking out sharedcount. I think it's pretty interesting that I couldn't find this information anywhere. Maybe I was approaching the search wrong. Thanks again!

    | gfiedel
    1

  • Wow, I can say at the very least that your process shows perseverance! The advice that follows comes from a background in sales and marketing, less so in expert link-building. Your appeal to your target doesn't seem to offer a solution to a problem. You are stating that your product is 'useful,' 'beneficial,' and 'important'. Don't tell them. Show them. Does your article 'explain how to harness the wind so your community has water to drink'? (http://en.wikipedia.org/wiki/William_Kamkwamba) Maybe your humanitarian market is not concerned about the lack of drinking water in African villages, but they do have a unique concern, and you need to connect with it. Keep in mind, more so than a target market of accountants or phlebotomists, humanitarians are moved by emotions. They are who they are and do what they do because they care. Choose your message accordingly. If I can say one last thing...less is more. Go get 'em tiger;)

    | kimmiedawn
    1

  • I can't seem to load your page at this moment, but I would generally recommend trying to tie your brand to yourself.  For example -- When someone offers a helpful answer on Moz (or a personal finance blog, or whatever else) users are inclined to see who they are.  In your case, if you're providing useful financial information over the appropriate social channels then people will be interested to see who you are.  Your experience and the quality of your responses will draw people to your brand, as you have built some trust with the users. TLDR: Your name is old and experienced, but your brand is a new player in a crowded space.  Use your name to draw people to your brand Hope that helps.

    | Oren.
    1

  • Our question was because of curiousity and being unpatient...We are not violating any review criteria we are well aware of their criterias.. Thank your very much for serving your time Frutiko Team

    | FRUTIKO
    0

  • This is very odd - like Thomas said, the +1s seem legit (in that they exist - not sure if they're actually legitimate). Internet Archive has no history of the site, and it's odd that you have 1,300 +1s but no other social signals. We're not tracking any 301-redirects from other domains, so it must be something historical about the domain. The other possibility is that they were just driving up social signals to make the domain more attractive when they sold it. If you bought it for $10, though, they apparently didn't think that plan through very well.

    | Dr-Pete
    0

  • Facebook Insights already has a way to export data into an excel spreadsheet. All you need to do is click into Insights and in the top right corner there's the Export Data button. Choose the data type, choose either .XLS or .CSV, select the date range and click download. If you're looking for a way to automatically pull the data into an existing spreadsheet, append the information to the existing data and automatically update formulas... then I'm at a loss. My excel talent stops at conditional formatting & filters.

    | MikeRoberts
    0

  • Titan, I am going to give you a suggestion before I answer your question; if you fill out a bit of the info on your Moz profile it will help people understand about what your business is in cases where they might need that info to help you. Next, with your business and the new merge of google business + with social (best descriptor I have found), if you have a service area business currently, you will not be able to do a merge. Full disclosure is that I am not able to find anything about this for you to link to and it came from our head of Local who talks with some of the top Google contributors for local. I suggest you check out Linda Buquet's posts and Mike Blumenthal if you haven't yet. Mike has localu.org and this post has some good back and forth that follow it. If you have a physical location where customers come in to do business with you, you should be able to create a G+ page using the same email address and then force the merge. If this does not answer fully for you, let me know and I will give you clear directions on how. It appears you have already done some reading and the only thing you need is a G+ page. Best

    | RobertFisher
    0

  • Having a look at your backlink profile, you lost alot of links around that time, but not referring domains.  I wonder if you deleted a sitewide backlink somehow.  These can give boosts of rankings for a few weeks, but will most likely give you a penalty at some point. You have quite a few other sitewide backlinks, but they are not that bad (33-40 links each) except pcdynamiceng.com which has 162 according to ahrefs.. I have see alot worse though, so cannot say if this is your problem. Another thing is the time of year... at the end of the summer people may not look for as many holidays etc.  Have you got metrics going back to last year to compare?.  This may not be relevant, but new sites get a nice boost for the first month or so as Google tries to ascertain whether they are popular \ useful etc.  It could be that this boost has simply faded away (I notice the site has copyright 2013). All I would recommend at this time, is focus on good quality content and spread that around on your social channels etc.  I would also review all sitewide backlinks, and try to replace those with relevant homepage backlink or editorial backlink.

    | Jonathan1979
    0

  • We discovered this as well.  What implications do you think this makes for lead generation and web marketing as whole? A high number of sites use social like/share buttons directly under or around the content piece in an effort to share or like a piece of content.  If that schema does not translate or correlate into likes for a specific piece of content while a user is browsing on the website and only if they actually visit the facebook page, is there a point to even having these icons in the first place any more? Shouldn't the freed space be better utilize if there are no benefits for the likes in this manner? PS. Sorry for responding to such an old Q&A!

    | AaronHenry
    0

  • Hardley111, Mike Roberts mentioned a section when your friends are online. Check to see if they go hand in hand with your findings as to when people are online and click. I am not sure, maybe others can fill in as to setup when promoted posts are run from FB's side. You do have the option to manually pause each post.  If your assumption is valid, you can post when your audience is online and pause the promoted post when you feel satisfied with the reach. Otherwise it will continue for a day. Testing is a key here Hope this helps

    | vmialik
    1