Facebook Promoted posts

[Hardley111]

I have been promoting posts on our Facebook page with some good results. Am I aable to determine the Day /time the post is promoted? As ideally we  want to be promoting the post when people are awake? Thanks for your help

[vmialik]

https://bufferapp.com/app analyzes the best time to post a post after analyzing most active time of your followers. You auto schedule a post and then once its live you promote the post for an extra boost.

Hope this helps!

[Jonathan1979]

Are you able to give a few pointers on your strategy for using promoted posts?  This is something I am interested in, but never really got into it.

[Hardley111]

Hi Vadim sorry I should have provided a bit more info. We promoted an existing post and had a budget of $30 . The post consited of clicking a link to our site to win some beauty products, With the goal being to increase our data base as people need to sign up when the enter the competition

What i found is that , with Facebook staggering the boost, we spent $25 in one go and got 73 clicks. When they spent the remaining budget of $5 we got 52 clicks which seems proportionality high in comparison.  (we targeted non fans who are demographically similar to our fans, as most of our fans are currently on the DB)

I was wondering why there was such a difference across the boost and put it down to people not being logged in as they are either asleep or at work at the time the post was 'boosted',. Hence Id like to time prescisely when i promote a post and was wondering if anyone knows how to do this?

[MikeRoberts]

Promoting a post technically boosts it for an entire day now (used to be 3 days). So you'll reach your fans with a Sponsored post whenever they happen to log on in that 24 hour period and look at their Newsfeed. Same goes for if you're using the targeting feature to reach the friends of fans or if you're using one of the other targeting features likes location, age, gender, etc.

If you want a better idea of what time your fans are online, the updated Facebook Insights for a page now shows a graph of what times of day your page's fans tend to be online. If you have the new Page Insights, click into insights then go to Posts and there will be a section called "When Your Fans Are Online".

[vmialik]

Hardley111,

Mike Roberts mentioned a section when your friends are online. Check to see if they go hand in hand with your findings as to when people are online and click.

I am not sure, maybe others can fill in as to setup when promoted posts are run from FB's side. You do have the option to manually pause each post.  If your assumption is valid, you can post when your audience is online and pause the promoted post when you feel satisfied with the reach. Otherwise it will continue for a day. Testing is a key here

Hope this helps