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Hi Greg, Personally I would use medium=social for any social activity (paid or unpaid) and let utm_content and utm_campaign idenfity that the activity was from a paid initiative. This can also help if your Google Analytics and Adwords accounts are linked, and auto tagging is on. When auto tagging is on, Google automatically creates the medium 'cpc' for Adwords campaigns. To keep things clean in Google Analytics, I keep medium=cpc exclusively for paid search. Hope this helps. For an epic article on campaign tracking, check out: http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ Best wishes Karl

you can use base camp its excellence in my opinion there are other tools like teamwork Or some people like asana much better is conductor http://www.conductor.com/why-conductor/core-features/ hubspot.com is there now as well. https://seomoz.zendesk.com/entries/20974818-SEO-Workflow-Task-Management-Colaboration http://blog.capterra.com/9-best-basecamp-alternatives/ http://blog.capterra.com/asana-vs-basecamp-clash-titans/ https://www.teamwork.com/landing/teamworkpmvsbasecamp/ https://www.teamwork.com http://www.wordstream.com/prioritizing-workflow I hope this helps, Tom

I'm having trouble getting hotme.ca to rank for anything competitive - I can get it in #1 for "Toronto sex toys", but here you've got a strong local SEO impact, which could easily over-ride a lot of standard organic signals. In most cases, it's not that they're hiding anything in their link profile, but one of a few explanations: (1) Other sites have inflated PA/DA due to spammy links. We've just introduced spam scoring recently, but keep in mind that PA/DA are generally measures of overall ranking strength, and they don't account for quality/spam. In an industry where spammy is common, and especially when you've got tons of sites in the 20s and 30s, these numbers can leave out a lot. (2) We're not crawling a lot of the weaker or lower-quality links. We tend to take a quality-over-quantity approach in MozScape, but if an entire industry relies on low-quality links, Google could be seeing more than we're seeing. (3) Other factors are over-riding these link signals, as Massimiliano says. On-page is definitely one, technical issues is another, and local factors (as I mentioned above). When someone is masking a link profile, what we usually see is that they're 301-redirecting other domains to that domain (and we aren't seeing those links directly). Typically, though we'd see those 301-redirects, and I'm not seeing that for hotme.ca. Truth is, if they are doing something unethical, there's almost nothing you can do about it, unless it's flat-out illegal. In SEO, chasing your competitors bad behavior is almost always a completely waste of time - believe me, I've done it for clients (and it was a colossal waste of time and money). You have to focus on your site and what you can do.

Are you seeing this when someone "likes" your page? When I copied your link and posted it to my Facebook, it worked just fine, and I'm not seeing it. In the Open Graph meta tags, used for better social sharing, you specific the URL there. Which means, you wouldn't need to change your canonicals, just your open graph tags. Also, Facebook can be weird due to caching, and they have an entire debugging tool to help you make your page show up correctly.

I read this article on Search Engine Land last week about authorship http://searchengineland.com/authorship-dead-long-live-authorship-217209 It contains a lot of great insights about how to navigate the post-google-plus-authorship landscape.

Start by reading the Beginner's Guide to SEO: http://moz.com/beginners-guide-to-seo. If you want to invest some additional time and funds in learning SEO, I can't recommend Distilled U highly enough: http://distilled.net/u. From there, there are a lot of different tools you can use that will help you figure out what you need to do to optimize your site. QuickSprout and Yoast SEO plugin for WordPress, as mentioned below, are good tools - I also recommend HubSpot, Moz Pro, and Majestic. Good luck!

I love Dr. Pete, and I'll check the others over as well. Thanks for the input!

Depending on the individual's Facebook profile security settings and their own engagement reach, if they like a page -- not your Facebook page -- it will show in their friends feed, but it's likely not going to be a crazy amount of promotion.

I found out how you can lose social authority (and maybe more) on your website. If you will read this post with 100% attention you will like it: 1. You need a ?utm_source  2. You need a full page cache add-on like Lesti_Fpc Result ? Incredible. If you enter mywebsite.com/product1 and you like the page you give social authority to right page. If you enter mywebsite.com/product1?utm_source.... and you like the page you give social authority to ?utm_source....  Well, most of us did not see that, cause facebook ads like page work good even you use a ?utm_source.... But if you use a full page cache, you have the chance that you index (cache) the page of product with ?utm_source That why, i write there: How i can lose likes from Facebook on a category page. Mystery solved. Anyway i found out a way to explain the Facebook button to write on correct page and not on ?utm_source page and i removed the full page cache at the moment. If you do not believe me you can check your self here: https://developers.facebook.com/tools/debug/og/object/ Like your page without ?utm_source and like it with ?utm_source With respect, Andrei

That is your page's social metrics not your whole FB page.  It is pulling from FB and counting the times that your home page has been linked to from FB and the number of likes on those posts.

Unfortunately that's probably a question better answered by somebody else. I'm not well versed in Twitter when you start talking about different languages/countries, etc. I'd say that's okay, but you may save time by just trying out your content/social strategy in one language first. There's a lot going on there (customs, cultural differences) these audiences could be vastly different as far as what makes them tick and what makes them likely to engage. Like I said, you're probably better off having someone else chime in on that. Sorry! Good luck, though.

cool beans

cool thanks i see the tick so that confirms that strucutred data testing tool can make you think its not set up when it actually is in the circumstance where you havnt added any code!/ We have set up webmaster tools long ago but not sure with what email address since so many in the oragnisation for this client. So are you saying if we havnt with same email address then theres a problem ? (the tick is there) thanks for that resource, although it doesnt answer my question since says it was a bug and now working again so i need to know how you get a brand box bakc in the Knowledge graph, any tips welcomed

Good Morning! I feel like it might be important to discuss how you acquired so many "spam" fans in the first place. I assume these fans were not generated naturally? If so, you could prevent this in the future by being more selective in your ad targeting. While the removal process will undoubtedly be slow and might not have a direct impact on the "authority" of your page, it will help increase your organic reach. When you have a high number of disengaged ("fake") fans that do not interact with any of your posts, your organic reach will suffer greatly. However, by cleaning up your fan base and reaching more fans who are actually interested with that you have to say, engagement as a percentage will increase - sending positive signals to Facebook - and your reach will increase because of this. It is always better to have a smaller number of legitimate fans that a high number of disengaged fans just for the sake of having x amount of followers. Happy fans = happy Facebook. Hope this helps!

Links are nofollow and are brand-name-based. In my opinion a link that generate referral traffic is always good link, also in the eyes of Google I would not worry about it

I agree with Joey. In addition to looking at who your customers are. I'd also do a little snooping to see what you're competitors are doing and see how you compare.

That is correct

Bingo - I agree Joe! To me it looks like the way LinkedIn built this, it's not even a no-follow link. If anyone else knows of any LinkedIn strategy, I'd love to hear more.

Moz's own Followerwonk does this for you: https://followerwonk.com/ along with using a Moz Pro account to connect in and compare various social media stats. Outside of those, there are several other similar tools: socialbro.com crowdbooster.com simplymeasured.com Among others. You should be able to come up with metrics using the above. Cheers!

This is how to do it: https://support.google.com/a/answer/1631861?hl=en "users can transfer all data from one Google+ profile to another, using Google Takeout. Note: Make sure to turn on the Google Takeout service for your organization."