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Also, it is a fixed rather than responsive layout. Google has announced that as of April 21 they will be expanding using mobile-friendliness as a ranking signal, so that would be a drawback. http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html

Thanks Donford, Its been already 5 days since I moved the site . My question is when  other pages come in search why not home page alone ?

If the aged domain has links going deeper than the homepage you should look at redirecting those pages/directories directly to their associated pages/directories on the new site.  Otherwise all passed link equity will go to the homepage.

Even if you don't add news too often, it may be best to treat each news post like articles. Meaning, show the most recent 5 (just an example number) on the initial page, from which visitors can view older or "previous" news articles. That creates an organized and simple system for visitors to view the happenings of your company.

If you serve a different content to the crawler, that's cloaking and you will face the wrath of google (de-indexing). If you serve different content based on user-agent/screen-width etc... It should not de-index you for cloaking. Google has very precise instructions on what a site owner should do in your case, and serving different html and css based on user-agent is perfectly fine, as long as you follow their instructions on how to supply google crawler additional information through http headers.

Hi Laura, Thanks for your valuable input however our mobile sites(both old & new mobile sites) & desktop site will have same url across devices & browsers. The only difference is of content & design on old & new mobile site. Will this still be considered as black hat. Regards

Yup, cache on the backend...ah, I should have known that one! Thank you both; I greatly appreciate it! Ruben

Yes, the combined quality and quantity of links pointing to a mobile (or desktop) site is a major factor in its ability to rank.  See: http://moz.com/search-ranking-factors for more factors.

Generally, you want to provide the same experience for all customers. There could be some compatibility issues between browsers, so if you had to do something technical for compatibility that should be ok.

Nicholas, Did the link Lynn provided answer your question?

I started using Genesis framework about 10 weeks ago, and I couldn't be happier with the change. I really recommend it

Hi Scott! We've experienced situations where we moved a site to a new server, a new IP address was assigned and the rankings dropped for a month or so, then leveled out and we regained all original rankings back. However, like Ryan stated, we did not make any changes to the url structures, page names, etc. in this case. Also using a site like he referenced helps a lot. You can also use this site to find out what other sites are on the server you are hosted on: http://www.ipfingerprints.com/reverseip.php We have also migrated another site to a new server, keeping the same IP as the previous server and the rankings did not fluctuate at all. I would think that the answer lies in "HOW" you perform the migration and be sure to "measure twice, cut once". As the move could be very smooth if done properly, however it could turn into an absolute disaster if rushed and done improperly. If you haven't already, check out this website migration guide. Study it. Know it. Implement it. Hope this helps!

Screaming Frog

For conditional based redirection you'll want to use a 302 or by dynamically serving the right HTML. Things to consider though: Which version will be indexed by Google? Will it be cached? Does the professional version require a login? https? What user hurdles could there be? Cookie off, not executing java script? Is the page crawler friendly? (Lynx test). How's this fit with the business plan? Etc. If it's a paid professional service, it'd probably make more business sense to keep it behind a login. Otherwise your client could be giving away the keys. Moz.com itself is a good example though of a workable model... Here in the Q&A content is being generated that's basic / accessible, but the professional tools are served as part of an account based login.

My agency's website is ranked #1 on Google for small business marketing in a major US city. We get a lot of search traffic, primarily on our home page and contact page. The home page features a couple paragraphs about our agency and a video. Of course there is some information in the footer. With that being said, our website and company has been very successful generating business without lengthy pages. Although I enjoy building long, informative home pages, I don't necessarily know that it guarantees better SEO results (as our company has been ranked #1 for a while with a very minimalistic setup). This is just my own personal opinion, but I think it is generally better to give the user important (quality) information up front and try to reel them in from there. If they want to browse around your site and learn more then you've done your job. If you're really good then maybe they skip straight to the contact page and shoot you an email or call you. I've ranked multiple websites #1 on Google for fairly competitive keywords in large cities. Very few of them were infinite scroll. With that being said I don't think there is anything wrong with that style of design (I make a lot of websites like that, too). I think you should do what ever you think is more visually appealing and works with your content. I think depending on the situation either could work well. Best of luck!

I have to submit another vote for Wordpress - you have plug ins that let you update the meta data, the URLs are automatically hierarchical which is handy, and it's really easy to use.

are we talking about an HTML site map or your XML site map? I would not use a parent page unless it was designed specifically to create a site map if it was that's cool use it. Because you have a functioning XML site map I am going to go ahead and assume that you're talking about an HTML site map what you showed us. Find the footer and create or use this link I've created for you Site Map and place it somewhere in the footer so it will show up on every page you can make a widget in the WordPress widget area and simply paste HTML link above into that area. For more on creating links use this http://www.w3schools.com/html/html_links.asp The XML sitemap & HTML function correctly http://i.imgur.com/tvZArJn.png & add here http://i.imgur.com/DBnMHK9.png http://arowautorental.com/sitemap.xml ( works just fine I would use Yoast but it's up to you) If you are talking about an HTML site map then you're in good shape. As long as it contains all the URLs from your site. if you do by any chance want to change or XML site map http://arowautorental.com/sitemap.xml ( works just fine I would use Yoast but it's up to you) https://yoast.com/wordpress/plugins/seo/ https://yoast.com/wordpress/plugins/seo/#xml-sitemap Just place it in a static area in your footer. You're all good I hope this helps, Tom tvZArJn.png DBnMHK9.png

In other words they/you don't care about traffic, so what's the point of having a website?

Personally I would just set one category as your main category and canonical that in the product page. Im not sure multidimensional breadcrumbs will work well with schema markup.

Thanks for the insights, everyone! Rubene