Category: Web Design
Talk through the latest in web design and development trends.
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Best Practices for Leveraging Long Tail Content & Gated Content
Hi Ronnell, Thanks for your considered response, I appreciate it! Re: #3, I was thinking an advantage to splitting the content amongst multiple pages could be that it gives the search engines more URLs to index, and thus gives more opportunity for users to find it via long-tail keywords. For example, if we split a webinar transcript across five pages, and optimize the title tags, header tags, other on-page elements, etc. uniquely for each page, then it increases the chances a user will find one of those pages (via long tail searches) vs. loading all the content on the first page. We could add a sidebar paragraph that gives an overview of the webinar content, and users would see that when they land on the page (or perhaps a modal would be more effective?). Once a user signs up to view the entire transcript, we redirect them to an unlocked experience of the first page of the webinar. I'm not sure if the effort to separate the content and optimize all the unique pages is worthwhile, and I do think the user experience will have more friction if we go this route. We plan to experiment and see how it goes! Thanks again -
| Allie_Williams0 -
Curious why site isn't ranking, rather seems like being penalized for duplicate content but no issues via Google Webmaster...
Thanks for your response. I agree that we are indexed and why when you do search for "thepowerboard.com" and or "site:thepowerboard.com" that we show up. However it is rather odd that when you search (using quotes) the title of that page that it is suppressed as explained above. Which makes us think that there may be a duplicate content issue. There is really no reason why it shouldn't be ranking in the top 10 especially with a link coming from MTV.com. There has to be either some issue with Google, and or a backend issue with the way the site is set up.
| izepper0 -
SEO with Webflow CMS (webflow.com)?
Hi Justin, I don't personally have experience with webflow, but in looking through some of the sites they show as examples -- https://webflow.com/community -- it doesn't appear SEO seems to be a priority at this point.... though this could also be the result of users unfamiliar with any SEO settings within their platform. -Jake
| HiveDigitalInc0 -
Why use a wwwP subdomain naming convention
Great points and very much appreciated discussion. Upon further digging it very well could be CMS driven and either as an unknown by them, or one of those "it is what it is" situations and they're moving forward. This organization I cannot see it being anything of false legitimacy by any means. I noticed it's on a lot of their top-level pages, especially navigation items and not necessarily secondary or tertiary level pages. This leads me to another speculation that they could be working on some A/B user testing also. The wwwP is not being indexed or showing in the SERPs either.
| dodgejd0 -
Robots.txt being blocked
Hi Matt, Thank you for checking back. I did change the robot.txt in the dashboard as people suggested but when I go here: http://brownieairservice.com/robots.txt It is still showing the disallow. I need to load this: User-agent: * Disallow: to the root folder and I'm not sure how to do that if I need to FTP it or how I do that so that's where I'm at now. Anybody have any thoughts? I have googled this question on how to do it and I keep getting put into this loop of information that does not address this questions directly. Thank you
| SOM240 -
Rel=next and rel=prev meta tags
You can combine them, but not in the way you are actually doing. If I take your example: page: www.rococlothing.co.uk/boys/boys-suits/?p=2 => with this set-up you are basically telling Google 2 different things: The canonical indicates that http://www.rococlothing.co.uk/boys/boys-suits/?p=2 is in fact a duplicate of http://www.rococlothing.co.uk/boys/boys-suits/ so Google should index http://www.rococlothing.co.uk/boys/boys-suits/ instead. With the rel next/previous you tell Google that http://www.rococlothing.co.uk/boys/boys-suits/ - http://www.rococlothing.co.uk/boys/boys-suits/?p=2 & http://www.rococlothing.co.uk/boys/boys-suits/?p=3 should be considered as one page rather than 3 pages. As these messages are in conflict this set-up is not going to work. If you want to use both - the canonical can only be used to strip additional info from the url like sort order, number of items on page, etc. Check the link Dimitri gave for an example from Google. An example from your site: http://www.rococlothing.co.uk/boys/boys-suits/?dir=desc&limit=24&order=price&p=2 would have this configuration: (please not that the first url is http://www.rococlothing.co.uk/boys/boys-suits/ & not http://www.rococlothing.co.uk/boys/boys-suits/?p=1 ) Hope this clarifies Dirk
| DirkC0 -
Duplicate Title Issues using # anchor tags
If your developers are able, I would prefer to see these tabs handled with hashes instead of URL parameters, like this: http://www.dedoose.com/in-the-field/#1 (Overview) http://www.dedoose.com/in-the-field/#2 (Publications) http://www.dedoose.com/in-the-field/#3 (Events) http://www.dedoose.com/in-the-field/#4 (Case Studies) Even better would be to created dedicated pages for these topics and get rid of the tabs like Dirk mentioned. Also as Dirk mentioned, set a canonical tag for these pages and crawlers should index them correctly: For example, all of your "In The Field" pages would have this exact canonical, regardless of parameters or hashes:
| KaneJamison0 -
WordPress Category page title h1 or h2
The likelihood of this change making a + / - difference in the rank of your category page is very low. At best, the weight an H1 has in on-page SEO falls solidly into the bottom half of all factors affecting page rank. Further, based on the theme preview, there is very little on this template to generate search rank in the first place. The vast majority of the content is dynamic, and though it's related by category, the actual snippets of copy associated to the content this page touts aren't topically connected. Given the page's utility, which is to coalesce category-related content, your priority for this page should be to ensure that it does its job, which is to move visitors through to actual content. You don't want a page like this to become a bottleneck. Without changes to the template that result in engines having more unique information about this page, that's the best you should hope for here, IMO. The two primary, static elements on this page are the main heading and page title (there may be others that don't change). They should be tied together in terms of what they communicate about the page. Regarding the removal of the word "Browsing", its presence or lack thereof will have very little, if any, impact to page rank. In terms of how this word choice affects the page's key performance aspect (to get people to other content), it pretty canned, but that's just personal opinion.
| wdp0 -
Does anyone know of an easy way to create jump links in WordPress without having to hardcode it into the HTML?
There's a way to create jump links in the link dialogue box, does this work for you? https://en.support.wordpress.com/splitting-content/page-jumps/ I also found this plugin: https://wordpress.org/plugins/better-anchor-links/ It might help to search "anchor links" as that's what some people call them too.
| evolvingSEO0 -
Parallax Websites
That's right it depends on goals. If it's a single service / single product website targeting only one main keyword/topic, one page might be OK. I would definitely check out the article linked to!
| evolvingSEO0 -
How to deal with 100s of Wordpress media link pages, containing images, but zero content
Yes, the Yoast plug-in's settings will alter your robots.txt and fix the problem across your site.
| EricaMcGillivray0 -
Hidden Text w/ Java Script _ Is it Bad?
That's right. If the design hides content but there's a proper button to expand it (and legible for spiders) you don't worry at all. If you are trying to hide content on purpose, yes, might be penalized.
| antonioaraya0 -
Why is Google displaying meta descriptions for pages that are nowhere contained in said page metas?
Hi Jeffrey: Sometimes Google shows other info in the meta description like Open Directory Project and Yahoo Directory. Have you tried to implement this in the section of each page you have this problem?
| antonioaraya0 -
Is it Bad to Break Up A Site into Multiple Sites?
I agree with Jared that generally splitting up the site can lead to drop of SEO results. It will also increases your work load since you will have to work SEO on 3 sites instead of one. However, it seems that you are concerned with usability of your site and in my humble opinion that should take a presence and should be addressed. I would suggest splitting the site under a single domain. You can have essentially 3 sites with very few crosslinks (so users would not get confused). www.mydomain.com/patients www.mydomain.com/doctors www.mydomain.com/researchers On each of the 3 home pages, you can have a cross link to other two home pages. E.g. on www.mydomain.com/patients page you can put link like Click here for the medical professional to route user to www.mydomain.com/doctors
| SirMax0 -
Can forwarding users from one domain to a different domain damage rank and authority of first domain?
You are fully agree with Dmitrii also in the ideal scenario I would recommend getting the app re-developed, ramp up the marketing and try to increase profit to fund it. Some ideas to increase profit are:- Increasing prices Reduce overheads Introduce extra chargeable service/s
| seoman100 -
Help, site traffic has dropped significantly since we changed from http to https
Hi MobileDay! Did these answers help?
| MattRoney1 -
A campaign ghost keeps returning to my Google Analytics - Help!
Thanks Kristina, I set-up the filter in the following way: Filter type - Custom Search and Replace Filter field - Campaign name Search string - 'nameofmycampaignimremoving' Replace string - I figured by adding in the campaign name but not replacing it with anything, Google Analytics should now pick this traffic up as direct. The campaign is no longer showing in my traffic, so I assumed it's worked. Is there a better way of doing this? Sam
| Sam.at.Moz0 -
Client has franchisees on separate sub domains
Good to know I'm on the right track, thanks for your feedback Highland.
| johnos-journey0 -
Category & Tag
Hey Stephen I think your best bet here is to find someone who can help you directly. It can be very hard to diagnose an issue like this in a Q&A situation with only screenshots to go off of. It's a custom theme, as you said, so who knows what the developer did to it! I would look in a site like Clarity: https://clarity.fm/browse/technology/wordpress or try in the WordPress forums!
| evolvingSEO0