Category: Behavior & Demographics
Learn more about search behavior and demographic trends.
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What is Responsible for All My "Direct" Traffic?
I would double check and make sure that all your campaigns: Email, Bing/other networks PPC & Retargeting ads etc. All have Google's utm parameters setup on them. These are all areas that webmasters tend to overlook. The PPC ads tend to still be listed under organic search, but you can't segment out the paid or non-paid Bing (other network PPC) traffic without the tracking installed. Here is a great blog post that Avinash wrote on tracking direct traffic correctly. I would start here and make sure you have everything setup correctly before looking for other nuances. http://www.kaushik.net/avinash/2010/09/excellent-web-analytics-tip-analyze-direct-traffic.html
| Cyle0 -
Is it still possible in certain industries
I believe that you can still take a site from nowhere to the top of very competitive SERPs. However you are going to need fantastic content or a fantastic budget and maybe some of both. Plus you will need some smart smart SEO and social media abilities to make it happen. Ten years ago there were a lot more small websites run by individuals that were "high quality sites of the day". Today most of those sites have been wiped out by multiple Goliath sites in their niche. Big sites like wikipedia take one or two spots on the first page. Ten years from now competition will be insane and we will look back at 2011 as the "easy days of the web". When I was a kid there were a couple small stores on every residential street in town. People sold from a room in the font of their house. When I was a teenager small "markets" in every neighborhood clobbered the "front room stores". When I was in college a "supermarket" on each end of town clobbered the small markets. Then even bigger supermarkets came into dominance and today the SuperWalMart and SuperKMart are killing the supermarkets. The same thing will happen on the web.
| EGOL0 -
.com Doman and off-shore host for an Australia company, does this hurt ratings?
I wouldn't take chances. I would host on shore and use the country-specific domain. How search engines are behavin' today might be very different from tomorrow. So, I would go with what makes logical sense.
| EGOL0 -
How many members are on your team?
2 on my team - we do mostly audits, with a portion of time also devoted to client training and related consulting. Most of our clients (all the way up to some of the biggest sites imaginable), only have one to a few people on their in-house teams.
| AlanBleiweiss0 -
Ranking multiple domains in the SERPS for same keywords?
I have been able to get a couple domains ranked for the same (low to moderate competition) keyword before. They had same whois and server.
| AdamThompson0 -
Is there way to pull a report by date a backlink was aquired?
I would like that, too. Especially for things like new C-class IP addresses that link to my site for the 1st time, or new root-level domains that link to me for the 1st time. Would be great if OSE's data included "date link was discovered" for each link. Then we could begin to tie together new links with changes in rankings.
| scanlin0 -
Geo-targeting / Presenting Unique Content
Great, thanks Adam! You confirmed my suspicions. Just wanted a second opinion.
| lhc670 -
Acrepairdallas.net went away
I see a number of pages indexed, including the home page. I notice that you're running on an older version of WordPress. While likely not related to your question, I highly suggest that you make a backup of your site, and upgrade to the current version of wordpress to prevent attacks on the site from security vulnerabilities (that can end up killing your rankings). I also suggest logging into Google Webmaster Tools, if you haven't already, and seeing what information is there about your site that could help. I agree that the sub-pages seem a bit keyword-stuff and repetitive.
| KeriMorgret0 -
Breadcrumb navigation analysis
I have a client who operates 13 stores across 3 general locations. Each store has its own page with unique store information. This site uses breadcrumbs to get back to home page and a sub page listing all of the locations for that particular area. Our homepage also has a list of all of the locations, but it is feasible for tis operation since it only has 13 locations, obviously this might not work for your model. As far as bounce rate, the average store landing page is about 63%. Although it seems high, I believe that the user is getting the information they need (phone numbers) and calling the individual store, asking questions, directions, etc and leaving with the info they need to move on. They have confirmed that their call volume is much higher since we started optimizing and their walk in rate is rising also. I think it's a good move to post the breadcrumbs, it offers better user experience and like you said some linkage to the rest of your site.
| itrogers0 -
How to get more page impressions?
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
| SallyO0 -
What is your traffic mix?
It's definitely an area of concern for me, all traffic is organic, I do not apply any paid search for this client so you are right in saying that there is a definite potential to be severely impacted with algo updates - it can be dfifficult trying to convince a client who is reaping the benefits of search traffic to branch out into alternative means as a contingency.
| dlrPaul0 -
Http v https
Hi Mike, The 301s should take care of the link juice. A rel canonical tag wouldn't do any harm if it eases your mind though. Is there a reason you are serving the whole thing https? If not, as Jane, James and I all agree on - it is probably best to only use https where necessary.
| Tom-Anthony0 -
Is it advisable to use Ajax friendly URL's for search engines?
To my knowledge, Bing does not officially support Google's ajax crawler implementation at this time, there is still question over whether or not Bing correctly handles cross-site canonical tags as well. That being said, Bing's long-tail traffic, especially in the UK, will represent such a small percentage of the traffic available to your site that I am led to believe that Google's implementation would be sufficient for NetMovers. Google handles these URL's just fine (as long as your implementation is correct).
| HiveDigitalInc0