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    Geo-targeting / Presenting Unique Content

    Behavior & Demographics
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    • lhc67
      lhc67 last edited by

      A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device).

      Advise?  Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend?  Thanks!

      1 Reply Last reply Reply Quote 0
      • AdamThompson
        AdamThompson last edited by

        Just to be sure I understand - the url would be the same, but the content and price point would differ based on the user's IP address? I would not recommend that. For one thing, Google is only going to crawl and index one page at any given url. For another (as you mentioned) geo-targeting is not 100% accurate.

        I would recommend two separate pages or sections of your site.

        lhc67 1 Reply Last reply Reply Quote 1
        • lhc67
          lhc67 @AdamThompson last edited by

          Great, thanks Adam! You confirmed my suspicions. Just wanted a second opinion. 🙂

          1 Reply Last reply Reply Quote 0
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