Welcome to the Q&A Forum

I just realized searching [keyword] + testimonials was a great way to find the type of people who would become prospective clients. Further research such as client surveys, web statistics are great ideas

If a client asks "why should I spend time and money on SEO?", how would you answer?

Is "to be found in search engines" the answer?

If so, wouldn't it be more cost effective to use PPC instead of SEO?

Is link building a waste of time and money?

Is it better to just concentrate on quality content?

Any tips on identifying the target audience?

I got my pro account a few months ago and now wondering if the Domain MozRank has changed much since when I first started. How can I see this?