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Category: Behavior & Demographics

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  • Thanks!  That's a new variant - and I didn't know that it works on Safari.

    | EGOL
    3

  • How do i get some india bloggers? Any idea would be helpful.

    | Dexx22
    0

  • Hi Donnie I think there's a lot of ways to approach this, and it depends on what kind of case study you're making and what's its purpose is. Ask yourself - "what's my desired goal?" What do you want to happen as a result of your case study? Try to put yourself in the shoes of the person/people the case study is for. How much do they know about what you're to present? Oftentimes, I can get too complicated with my case studies and forget to include the basics. Be sure to give a perspective as to how your case fits in with the big picture - especially company goals etc. 3rd Party data - any independent studies you can dig up to support your point of view Screenshots (collect them as you go) - I'm always grabbing screenshots of SERPs etc from the beginning. I know there are few tools out there that can possibly automate this for you. Try to keep them organized by date etc. Lastly, I like to use this general framework; Problem - What was the current situation as you first encountered it? What was the problem? Diagnosis / Plan - What strategy did you put in place to fix things? Break it down into pieces if you can, if you did several things. Outcome - What improved? How did things get better because of the actions you took? Lessons learned - Lastly... what did you learn from the experience and what could you have done better? Hope this helps!! -Dan

    | evolvingSEO
    0

  • I mentioned the copy writer because guest blogging is a big part of what I do and have seen good rankings from it for other keywords. The keyword in question is connected to a brand new page with only 4 guest posts going to it so your answer helped me understand that flux will happen but if I carry on I should move up but carry on fluxing to the point where I will stabilise over time. The money spent on guest blogging is spread out across multiple keywords, a small amount is being used for this new page. But because I do so much of it, I need to understand as much as possible about guest blogging, thus spawning this thread.

    | activitysuper
    0

  • Hi Karen, Spot on! Thanks for that I've been pulling my hair out on it. March (not provided) rocketed. There are other things at play but this is definitely part of the issue. You Rock! Bush

    | Bush_JSM
    0

  • It would be best to use A/B testing (by Google) to figure out where the traffic changes are taking place. This is done by using a utm_content variable in the URL tag. Here is the link: http://support.google.com/googleanalytics/bin/answer.py?hl=en-GB&answer=55589 If you are running Adwords then the Website Optimizer is a good place to start.

    | BryanCasson
    0

  • Nikolas, All these books on this page are probably the best of the crop - http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=content+marketing#/ref=sr_pg_1?rh=n%3A283155%2Ck%3Acontent+marketing&keywords=content+marketing&ie=UTF8&qid=1333154670 I've read "content strategy" for the web and personally I think it's not to bad. Good luck, Vahe

    | Vahe.Arabian
    1

  • Hi KTaylor, Thanks for replying. Yes, I also found that link, but I was wondering if there's some data as authoritative as the one I found for mobile market share in Comscore. This Wikipedia article has good references, please don't misunderstand me, I'm not denying its value. Here are the mobile stats, in case that anyone wants to take a look http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share http://www2.comscore.com/l/1552/ore2012MobileFutureinFocus-pdf/3127bd

    | gerardoH
    0

  • Hi Bristolweb, I'm the Local SEO Associate here in Q&A. Your question is an important one. I have several points and tips to share. I'll number them for easy reading. 1. It's critical to understand that local search hinges on 3 key factors: business name, physical street address and local area code phone number. The city in which the client is located is almost always going to be the city for which Google considers him to be a most relevant answer. So, if the client's office is in San Francisco, then his best chances of ranking in local or blended local/organic results will involve 'San Francisco'. San Francisco will  be the most important geographic keyword term on the client's website and it will be the location for which he is permitted to create a Google Place Page and other local business index listings. 2. As you have said, many clients will have go-to-client business models (contractors, painters, carpet cleaners, chimney sweeps, etc.). Within their service radius, there are likely to be a number of towns and cities. The San Francisco Carpet Cleaner may also serve in Berkeley, Oakland, Mill Valley and San Jose. These other city names are going to be his secondary geographic phrases. 3. In rural areas or for business models that are truly unusual and are therefor doing business in an atmosphere of little to no competition, the client may well be able to get true local rankings in his service cities, just because Google has nothing else to post as an 'answer' to queries. If there is only one tortilla shop delivering baked goods to 5 different towns in Idaho, then Google may show a true local result to anyone searching for 'tortilla shop' in any of those 5 towns simply because the shop is really the only thing on offer. Or, Google may decide the search isn't really right for local results because there is a paucity of data and they will simply show organic results instead. 4. In most cases, however, your clients will be in situations of moderate to high competition, in which case, what you will be competing for outside of the client's city of location is secondary rankings (generally organic) for each of his service cities. In most cases, the carpet cleaning company with an office in San Francisco is not going to outrank the one with an office in Berkeley when someone searches for 'Carpet Cleaning Company Berkeley'. *See point 1. 5. So, as the Local SEO on the project, your job is to come up with a strategy for highlighting your client's work in different service cities with the hopes of gaining secondary visibility for him. You will be doing this through a combination of content development on his website and, likely, off-site efforts such as link building and review acquisition. This is the work that is ahead of you in helping clients in this area. I hope this gives you a general sense of the work involved. If you are going to be doing Local SEO for clients, I highly recommend that you spend time every day reading up on this topic. The key challenge in Local is its ever-changing nature. You literally need to be a daily local news reader to keep on top of these changes and put your knowledge to work for your clients. It's a truly fun field and one that keeps you on your toes for sure! Please, let me know if you have any other questions and good luck! Miriam

    | MiriamEllis
    0

  • These short articles are a great resource. If this was my site I would place each article on a separate page.  I would also find at least one image to display with it (a photo or graphic) - and write a generous caption to appear under that image. This makes the article page a little more substantive. The value of these pages in my opinion is the potential links that they will attract. I would also create a side menu that has links to the other short articles. I would also look for opportunities to link to them with in the text of other articles. Also, if these articles are getting a lot of bounces I would ask myself if they should be more substantive.  Lots of people think that 300 words or 500 words is fantastic for an article... but to my standards that is skimpy.  My goal would be to make each of these articles a best-on-the-web resource for that topic.  That is how links are earned.

    | EGOL
    0

  • I was just expecting some "peak" in analytics, but there was none. Is there any other possibility, other then personalization?

    | ProFishingStore
    0

  • I think I may do the same. Although the site doesn't have many thin pages, I'm gonna get rid of any that might seem unnecessary and see what happens from there. I've really gone off Pandas

    | PeterAlexLeigh
    0

  • I don't know any software to do this job. But did you tried the tools from SEO MOZ? The opensite explorer give you a lot of information about your website and the competitors. And you can use credits to go for a more detailed information. In the moment is the best tip I can give for you. Good luck!

    | Naghirniac
    0

  • Since starting this thread, it's apparent that Panda 3.3 is the culprit here

    | PeterAlexLeigh
    0

  • Hmmm, interesting reading. That could be the cause then - I assume it's live! Thanks for the info Marcus.

    | PeterAlexLeigh
    0

  • Serge and Keri, thanks for your response, after getting your replies i checked and indeed there was an additional google_analytics_auto.js file that was installed. Turns out that Hostgator's cpanel has a google analytics integration program that was activated on the 9th (when everything started getting weird) and it modified my .htaccess file to load the additional .js file ... hopefully that was the problem ,will keep you updated. Thank you!

    | CorkyGifford
    0

  • I think what would be a good start is by first checking your clients site.  This would also probably be the most cost efficient method in finding out, however take longer. You could potentially check  (depending on availability): keyword traffic for users entering domain.com vs not domain.com phrases. Use a data range over 3-6 months and compare that to the same period last year. If your clients have email and social tracking enable on their site compare this keyword traffic for the above phrases. Otherwise you would probably have to approach research analyst or competitive intelligence companies i.e. Hitwise or Citi Investment Research and Analysis. Read a post on SEL today here's the link -http://searchengineland.com/google-still-1-traffic-source-for-most-of-top-30-websites-report-110410 If they can get this type of data, I don't see why they cannot get other types of consumer behaviour data. Hope this helps, Vahe

    | Vahe.Arabian
    0

  • You need to drill in to your data and see where the drop is coming from: Is it just search engine traffic or other sources (other sources as well, suggests either a market wide trend or on-site problem) If search, is it across terms or just a few (just a few suggests ranking drops)

    | matbennett
    0