Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Page Authority inherited by domain
Hey there! Tawny from Moz's help team here! I think I can help explain. The big difference between these two blogs is how much link data we have for them in our Mozscape Index. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation. In the screenshots you included above, it looks like one blog has all 0s for their MozRank, MozTrust, links to that page, etc., while the other had more significant numbers. I think that helps account for why that site has a higher Page Authority. I hope that helps! If you've still got questions, feel free to drop us a line at help@moz.com.
| tawnycase0 -
Duplicate H1 Question & Landing Page help
Hi Becky, Multiple H1s isn't the serious issue it used to be for SEO. Still, well-organized heading tags are great for usability and can indicate to search engines that you have spent time creating a well-organized page. Search engines also have gotten pretty smart and understand that heading tags are also being used many times for stylistic purposes, so I don't think these are going to have a huge impact on crawl budget. Your site architecture (what's linking to what) is going to impact that, not necessarily whether a navigational element is labeled with a heading tag or not. If you want to take a stab at re-organizing the heading tags on your PDPs so they make more sense, particularly from an accessibility perspective, install the Fangs add-on in Firefox https://addons.mozilla.org/en-us/firefox/addon/fangs-screen-reader-emulator/ This will allow you to see your page as a screenreader would see it. Click on the "Headers" tab in the Fangs resulting page and you'll see something like this [screenshot attached] The numbers next to each bit of text represent the heading number attached to that text....notice how they are not in any kind of hierarchical order? Not a great experience for someone using a screenreader or for a search engine trying to understand what is important on this page. You could use this output list as a map and then number headings accordingly. There may be a good number of things that just don't need a heading at all, but that just need styles attached. Hope this helps! Dana vY4ad0J.png
| danatanseo0 -
Is Paging Comments SEO Friendly? Implications?
I think it really depends on how it's done. You certainly don't just want a whole page of comments with no blog post above them to be indexed on Google, as the experience of landing on that page from search engine results would be poor. You have 50 legitimately useful comments on the post? I find that about 75% of our comments are either outright spam, or poorly veiled attempts at it. You may be able to delete any that are constructive to the conversation. If you paginate the comments to keep some of them off the post in order to speed it up, I'd recommend setting the Robots meta tag on the comment pagination pages to Noindex,Follow.
| Everett0 -
Advice for structuring hotel website
Your long tail traffic won't be directed to your own serps... but mostly to your hotel pages. Regarding your landing pages, I would personaly suggest you think of removing the /parent (cities, for example)
| AgendizeSEO0 -
Company Rebranded - Domain/Page Authority Question
James, do you know what specific values of the domain registration? We have domain privacy on both domains.
| idlwebinc0 -
Link backs from same IP? Can it hurt?
James, what is PBN? Why would we want to do a nofollow? We want to build link backs to our site,
| idlwebinc0 -
Internal linking to own domain root
Hi James, Are you seeing signs that this is slowing the impact of your link building? My thought is that you do not need to change anything here, I would leave it as is. Google looks at root domain URLs with and without trailing slashes as equivalent, see the resources below. "Should we always add the final / or avoid it? Does it make a difference?" Answer: "There's no difference between them. (As opposed to not putting a slash on links into a directory, for example.)" (source) "Rest assured that for your root URL specifically, http://example.com is equivalent to http://example.com/ and can’t be redirected even if you’re Chuck Norris." (Source - Google Webmasters Blog) Hope this helps!
| Joe_Stoffel0 -
Faceted Navigation URLs Best Practices
Hi there, If you want to provide these different sorting/filtering options, faceted navigation is going to be your best option. As I mentioned above, with this approach you need to utilize nofollow, noindex, robots.txt and canonical tags to communicate to search engines where duplicate content will occur. In the example you provided (masonry or list), you would want a single URL for both views otherwise you are presenting new opportunities for duplicate content. Happy to discuss further if you have any additional questions!
| Joe_Stoffel0 -
Site Ranking Goes Down
Hello Cyrus, After very deep keyword analysis on SEOmoz Keyword Analysis Tool. We set keywords on our different web pages but We are facing the same problem which Jayneel said above Following keywords are not to appear in the SE ranking with targeted URL mobile development company[US] [ http://www.theappguruz.com/ ] - KD is 50 game development[US] [ http://www.theappguruz.com/game-development ] - KD is 58 Please Let me know what's the reason behind these? Regards, Vivek
| MAwDu29nwv0 -
Video and text article on same topic but on two separate pages...
what should we do to make sure that we aren't diluting our ranking power? If I was in a low competition niche then I might be able to get both pages ranking in the top ten. If this is in moderate or higher competition, then I would be afraid that I was going to war with a rubber knife.
| EGOL0 -
Best practice to redirect http to https
Ok thanks anyone know what i need to do to adjust my htaccess code?
| Gavpeds1 -
Dealing with negative SEO
Have you tries ahrefs tool? It will give the new back links with dates. May be this helps
| vtmoz0 -
Losing backlinks between http and https
Don't really know if redirects were in place. Only just taken over the management. But from what I can gather, Shopify moved all sites on its platform from http to https. The URLs do all seem to redirect. But the URLs within backlinks all still point to http. If I run a report in ahrefs, the http version might still have hundreds or thousands of backlinks, but the https does not. At the same time, I have seen MOZ domain authority plummet. I just manually updated a bunch of backlinks for one site to point to https. Now ahrefs is picking them up as backlinks in their report.
| muzzmoz0 -
Google webmaster tools showing "no data available" for links to site, why?
i have verified with both but i have also issue
| mohsinwashle0 -
Moving site to new domain without access to redirect from old to new. How can I do this with as little loss to SERP results as possible?
New wrinkle. I added the redirects to the original site (robinsonsllc.net). Pages are redirecting just fine to new site (ababilling.net). However, I get redirected when I try to login to robinsonsllc.net/wp-admin. I didn't add any wildcards, and I certainly didn't redirect the wp-admin. I have no way to get back into the original site now. Any ideas?
| c_estep_tcbguy0 -
Ecommerce category pages & improving rankings
Hi There are a couple here: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs
| BeckyKey0