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I leave this link where someone related to the community answer to the same question https://productforums.google.com/forum/#!topic/news/HEtEUc1EtIs I hope it helps you

Very happy to hear this!

When you are using dynamic content on a page, if done properly you should have a no-information option, this is the content that will show for anyone who comes to the page but your CMS does not have any information on them.  This content (what you could consider the page's base content) is what Google will see and rate for relevance.

I've never seen rich snippets on a homepage and I don't think it's possible to get them (but would love to be proven wrong). Google's review snippet guidelines say that the ratings must refer clearly to a specific product or service. In almost all cases, this wouldn't be applicable to the homepage of a site. The only possibility might be if you had a one page, one product site... Cheers, David

Russ/Patrick: No go with Schema. I'll re-post a new question with more detail. Thanks.

Thanks so much for your time, information & reply. I had not thought about schema having a OfferItemCondition option.  I think that could help differentiate the pages. These are all fairly popular tools, stuff you can buy at home depot with prices between $50 & $350. Here is the site if I can post a link  https://bigskytool.com/hitachi-reconditioned-tools.html As much as separate URLs will be more to manage I think it may be best. New vs Refurbished are two definitely different products. When we run a sale on a particular Grade, I need a way to link directly to that grade When we run adwords and google merchant center, we need a way to filter our just refurbished or just new. Here is what I am thinking as of now New - Unique  URL with self referencing canonical URL. Schema of OfferItemCondition of New Grade A - Unique URL with self referencing canonical URL Schema of OfferItemCondition of Refurbished Grace C - Unique URL with canonical URL pointing to Grade A Schema of OfferItemCondition of Refurbished Grace D - Unique URL with canonical URL pointing to Grade A Schema of OfferItemCondition of Refurbished This would make the distinction between New and Refurbished Products Then in Refurbished products there will be duplicate content but hopefully the canonical URLS should help. Ideally Google would rank the New Page for when someone searches for the product and Google would rank the "Grade A" product page when they search for the Refurbished version. I will essentially have 4 pages with very similar content, hopefully the canonical URLs and Item OfferCondition will help the search engines know, which (two) versions of the page I think is important. I will also have prominent links that show the different grades with the different prices in the product description to help with human usability. Any flaws with this logic? or better approaches? Amazon sort of gets into this with books, there is one book but it can come in multiple formats Paperback, Hardcover, Kindle, Audible, AudioCD Thanks! -- Steven

Thanks so much, Amanda!

Hi, Content is content irrespective of the type of site it is hosted on. As long as the article is good enough for Google to want to rank it, then I wouldn't worry about this. I would recommend you have a read of this post: https://moz.com/blog/case-study-ranking-high-volume-keyword It covers a whole host of great information from choosing the content through to best ways to promote it. -Andy

Hi Robert Thank you for the reply. We do include mark up, H1's etc, but as some of our categories are so competitive, it is a struggle to rank for example, a level 3 > http://www.key.co.uk/en/key/mesh-office-chairs This is a lower level category page, we need to mark this up with product listing schema, but each product page has schema. I am working on adding some content to this page, but other than that - I am finding it difficult to do anything else on page to help improve SEO visibility? Are there any suggestions? I am also working on user guides - but then this could potentially rank above the category page - and wouldn't convert but help more with research/brand awareness. Thank you Becky

QuestionJonathan Poston‏ @wjonathanposton @methode do utms neutralize backlink value? Re: for @Moz discussion closure https://moz.com/community/q/do **Response: **es-a-utm-tag-influence-the-linkvalue … Gary Illyes ᕕ( ᐛ )ᕗ‏Verified account @methode Yeah, although if they are not canonical, they'll funnel the PageRank as well as other signals to the canonical URL

Should I remove the og:locale in Yoast that for some reason references 'en_US'. I'm using Wordpres multisite so I think it pulls the default language  in the plugin even though 'en_AU' is in the head of the AU site.

Your homepage is probably more powerful than your category page and that is why it outranks it. The category page, if it was strong enough to rank in the top ten, would likely be on the first page of the SERPs with your homepage - or instead of your homepage.  That tells me that it lacks strength rather than relevance. The first thing that I would do is make sure that I have taken advantage of all opportunities to build internal links to the category page.  These would be links within paragraph text or a breadcrumb system of links throughout the site. I often add lots of text to category pages.  This can be details about the items shown on the page, relevant information at the top of the page, relevant sidebar information, or supplemental information at the bottom of the page.  Use these to make links to relevant secondary pages within the category. That's what I would do.  If that isn't good enough then you need links from external sites to obtain enough power to rank higher.

The point of a sitemap is to tell Google what is on your site so it can index it easier. There is no way, nor any reason why you would want to put external urls onto your sitemap.

Spend your time wisely and go take care of the other 288+ metrics that do exist out there, this one isn't going to make any impact.

Thanks a lot. In the end my webmaster solved the problem, nothing we be hidden this time, but the hint about js script instead of display none is valuable, thanks.

Thanks Lydia. I will expand on the internal links. I'm assuming: Links from within body copy (eg. product descriptions) is better than any kind of nav link? Anchor text needs to be mixed up and not all 'exact match' text? Thx

Any suggestions?

Thanks James for your responses. To clarify, there is indeed a good and necessary reason in this case to have a unique domain in each city under it's own brand. The other domains (or subdomains), are subsections of larger sites that already have their own established authority and users. In fact, the main site is unimportant except as the original place where the video content is published. That said, we understand duplicate content spread out over many domains is not going to work when it comes to SEO, so we're trying to figure out the best way to get the content (high quality timely videos) found in search and then passed along to the most relevant local site for that user. Your answer addresses my question about canonicalization and blocking crawlers, so thank you! If you happen to have any other thoughts on things we ought to be watching out for those thoughts would be welcome.