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Well, I think in many cases change is good. I understand your concern though. I think redirecting the current url will be fine and you won't lose traffic. They are still clicking on the old url, and landing on the new. I don't think that will be too off putting for anyone based on experience.  We do 301's from totally different sites and still have the traffic when they land on a page. As well as that, you won't lose any link juice to speak of as the 301 will transfer 90% plus. I would use the OurDomain.com/keyword or keyword-phrase as opposed to having the .html extension after it. And, dashes as opposed to underscores. Best Edit: Forgot your last paragraph. Be careful with adding pages of similar keywords like: Purple Monkeys to Big Purple Monkeys, etc. You don't want to be so close that you impact one keyword while thinking you will move the other up. Remember that not every search is exact match.  Look at where you are failing in conversions: Is it the ranking not bringing you traffic or is it you are getting impressions without click through (meta description maybe?) or is your traffic bouncing because your landing page sucks or is not answering their query. Best

The best way to think about this is - what happens if you don't do the 301 redirect from the old pages? Any links to those pages will be worthless (as the spiders will end up at a 404 error page, so the search engine will eventually drop the page from the search results) Any traffic which comes into those pages will get the same 404 page - so any referral traffic which follows those links in will be lost You're forcing the spiders to start from scratch again with your site - to spider and index all the content from the home page What approach you take depends on your timescales, and how quickly you're going to create the new content.  I'm also assuming that maintaining the existing URLs either isn't feasible or there's more value in creating new URLs (e.g. old ones were www.domain.com/index.php?id=3483844 and ones are www.domain.com/category/title-title-title.) I would be tempted to try and do both at once - just doing the redirect will get people going to the correct URL, but the content will still be regarded as "old" by the search engines.  Substantially changed content going onto new URLs will get the benefit of the 301 from the old URL (for referral links etc.), plus a "look again" from the spiders as it will be considered 'fresh'. There is a very good recent discussion from a couple of weeks ago about new vs. old content http://www.seomoz.org/blog/new-links-old-pages-whiteboard-friday and one from November at http://justinbriggs.org/methods-for-evaluating-freshness

Have you tried uploading sitemap to Google Webmaster Tools? If so, what does the submitted vs. indexed count look like? Are you using rel="canonical" anywhere throughout the site? Is the content on sitename.com/widgets/red/large very similar to the content on sitename.com/widgets/red? On the topic of /search/ pages showing up in Google, typically those search pages are going to be noindex. Are you using noindex anywhere in the site?

Chris, You can focus on developing unique content around each product. You can provide "staff reviews" for each one, and encourage users to leave reviews to keep updating the page with new content. Also re-visit the content when any news about the CD comes up (say an artist wins a grammy for that CD) you can use that to build new content. If you provide great content like this people will share it and link to it. You mentioned you are building links, are you building links to these products also?

Thanks. It was kind of a non-answer by Mr. Cutts. Ha

I'm not sure I see much value to either users or search engines in content that is 60% the same as an existing product page. I would also be worried that such an article would undermine the product page and cannibalise your important keywords. Is the article targeting any specific keywords or niche? It's had to repond without seeing the product page or the article, but can the article be reworded to be less about the product and more about the prospects needs/problems and the benefits of your product and then link to the product page for all the nitty-gritty details. I don't see much value just repeating the content. The article doesn't exist in isolation does it?

Yes, use canonical on the mobile page and point it back to the primary www. version. Rand actually mentioned this in his post the other day: Answers to 43 Questions About Search, Social, Content, Conversions and More: Question from Ken Savage: _"@kensavage _@randfish love to know more about canonical issues with site redesigns. When to use them or do I 301 bunch of weird urls?" Rand's Answer: If possible, most SEOs generally like to use 301 rewrite rules. They scale nicely - even if you have 500,000 pages of product URLs that all need to change, a single 301 rule through .htaccess can often address the problem - and they're still a best practice. I'd lean more towards canonical when you have a specific reason to want to keep the page accessible to users in multiple formats, e.g. print/mobile-friendly versions of articles or the same product with different image views.

Sorry about that http://www.seomoz.org/learn-seo/redirection

What is the size of a retargeting pixel and who places it on the site ? Is it the retargeting company ? Can we place it ourselves ?  Does a code have to be added to the site ? The retargeting pixel is simply a way to record a cookie to the users computer. When you setup the retargeting campaign either through google or some other method, you should be given a code to add to your site. What do you mean by burn pixel ? When a user converts and you no longer wish to target them, you can send another pixel (cookie) to identify which users have already converted, somewhat disabling the previous cookie. How do we come to know that a burn pixel has fired ? The burn pixel is placed on the users computer in the same way that the original pixel was placed, they load the screen with the page with the "burn pixel" and it's stored on their computer.

It is my understanding, and I'm sure I'll be corrected if wrong.. Google does not play favorites in their algorithm for ranking TLD's (Top Level Domains). Here is a link to a Matt Cutt's (Google SEO guy) Video addressing a very similar issue with .com vs .co.uk

Yes this is what I am trying to do. I think you have answered this question. Thanks

As somebody who knows a bit about seo when I see a site ranking with a multi keyword hyphen domain I normally click the next result. Exact match hypen domains are usually made  by people who are trying to out rank their competitors and know that Google gives some weight for keywords in the domain. There is buzz going around that less emphasis is going to be placed on domains like this in the future but who knows how long. Either way, in my opinion it looks spammy and unprofessional however you will probably have no problem ranking it

I'll also consider non link based ranking signals: Social media presence Improve website engagement - stuff like bounce, clickthrough rates, site speed etc Look at your link-profile via OSE and see what's missing compared to top competitors or similar websites. Need more high quality links? Then produce content or anything that the linking websites could use and start creating relationships with them. Better yet - pick up the phone and call them! If in doubt, you can just focus on diversifying your link-profile, avoiding the "bad" types links ofcourse. Qasim