Retargeting questions

[seoug_2005]

The question is in reference to SEOmoz post -

http://www.seomoz.org/blog/retargeting-basics-what-it-is-how-to-use-it 1. What is the size of a retargeting pixel and who places it on the site ? Is it the retargeting company ? Can we place it ourselves ?  Does a code have to be added to the site ? 2. In the post mentioned above, the author talks about "burn pixel"

"If a person in your audience converts then a "burn pixel" will fire"

What do you mean by burn pixel ?

How do we come to know that a burn pixel has fired ?

[brycebertola]

What is the size of a retargeting pixel and who places it on the site ? Is it the retargeting company ? Can we place it ourselves ?  Does a code have to be added to the site ?

The retargeting pixel is simply a way to record a cookie to the users computer. When you setup the retargeting campaign either through google or some other method, you should be given a code to add to your site.

What do you mean by burn pixel ?

When a user converts and you no longer wish to target them, you can send another pixel (cookie) to identify which users have already converted, somewhat disabling the previous cookie.

How do we come to know that a burn pixel has fired ?

The burn pixel is placed on the users computer in the same way that the original pixel was placed, they load the screen with the page with the "burn pixel" and it's stored on their computer.