Duplication Issue?

[Paul78]

One of our copywriters has just written a blog to be posted on our own company blog to be reviewed by myself, however I had noticed that the blog post has some duplication issues with one of our own product pages, about 60% duplication, is it still worth posting? Will search engines still index the blog post?

Kind Regards,

[DougRoberts]

What's the purpose/goal of the article? Can it not be re-worded to feed people into the relevant product page and into your conversion funnel?

[Paul78]

Hi Doug,

One of it's main purposes is to feed people to the relevant product page, however i'm just concerned of its value with search engines being 60% duplicate with the product page in question.

[DougRoberts]

I'm not sure I see much value to either users or search engines in content that is 60% the same as an existing product page. I would also be worried that such an article would undermine the product page and cannibalise your important keywords.

Is the article targeting any specific keywords or niche?

It's had to repond without seeing the product page or the article, but can the article be reworded to be less about the product and more about the prospects needs/problems and the benefits of your product and then link to the product page for all the nitty-gritty details.

I don't see much value just repeating the content. The article doesn't exist in isolation does it?