Hi TCE,
Best of Luck For New Role in New Company.
Start with a company blog, find a particular niche in what your company is doing and start writing things about that.
Invite one or two good industry writers for writing on your blog. So if you cant write they can help you.
Start following good blogs, twitter accounts of your competitors, industry vertical and other influential of your business area, so you can have the idea and news about the new and current things which is shaping your industry. It also become a thought for your blog post.
Do some local, participate in some events which relates to your business, help them to promote by mentioning in your blogs.
Dont search for where to get links, strive for the good content from your industry. Ask your offline marketing department give you some hint about core value of your company and product so you can write it down.
Create a video interview of your owners, customers publish them.
Gather a data of industry and try if you can make a good infograph.
There are a lot more things you can do with new companies, ask others to share their experience why they join this new company and so on..
I hope this will help to you.
Thanks