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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi, The IP would be static, and in most cases it will not be shared, but the cloud host server itself is shared. I am not aware of any Cloud environment that would run off of DHCP. I am not sure what they are currently paying, but Rackspace is VERY good in my opinion and quite reasonable in price. I also know that you CAN get a Dedicated Cloud Environment with Rackspace. But even with the shared cloud environment I have my own private and public IP's and root access, but it is in a shared VM envrioment. So therefore it is not PCI or HIPAA compliant if you are barred by security concerns SEO Repercussions In my opinion if you were switching your TLD to a new IP alot, this might cause some trust issues or residual issues, but changes like this are expected. So to answer the root question, NO this should not affect your rankings A good item to keep in mind is resources, since you are currently dedicated you may want to look at your utilization and verify that a move to a shared space will not affect your load utilization as a 2 Gig dedicated server is a little different than a 2 Gig Server in a Shared Cloud Environment. Also keep in mind too verify you get a datacenter in the clients home country. Hope this helps w00t!

    | Jinx14678
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  • Hey, For the keyword you want to rank in top 3 I get: Home Depot, Amazon and Overstock. All of these 3 websites are big authority websites. It won't be easy to outrank them and it will require a lot of time and linkbuilding.

    | Group16
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  • Here is a good video on the subject http://www.youtube.com/watch?v=UDg2AGRGjLQ

    | AlanMosley
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  • Hi Journeyman, Thank you for the reply. One question I'd like to ask: is it bad to exchange links? The fact is that I have been offered a decent amount to show three links on my homepage. It's the only three links I am selling. I know that Google is against the sale of links, but do you think that only external three links on the homepage will signal Google that I have sold links? Thank you and have a fantastic day.

    | salvyy
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  • Content has no "direct" role to play in affecting the PageRank. PR is calculated via backlinks. Further, if you want your content to be crawled , indexed and rank in search engines - stay away from frames/iframes.

    | IM_Learner
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  • John Barth is absolutely correct. Title attributes add no value to the SEO and acts only as a tool tip. But yes, it could be used for better user experience.

    | IM_Learner
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  • Thanks, this is what I was originally leaning towards: Display lowercase name in the body text in italics (because until now it has always been with a capital first letter - so this would softly point out the change) Display capital first letter to signify noun in meta data (titles & meta desc)

    | wojkwasi
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  • Cool tool. Unfortunately, it doesn't have all the types yet. While it does some embedding, it doesn't have the attorney option yet.  Nonetheless, no doubt this will be a very helpful tool for many.

    | Gyi
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  • Dear Russel, Thank you for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. I should start by mentioning that there are some differences in Local depending on the country in which you are operating. You may need to look for extra tips specific to your country (I'm in North America) but here are the essential steps a local business needs to take. 1. It is critical before embarking on a local campaign that you understand that the heart of local in NAP (name, address, phone number). Nearly everything is dependent upon the consistency with which you publicize your legal business name, physical address and local area code phone number. You only qualify as a local business if you have these three things (NAP). Whether you are on your website or off your website listing yourself in local business directories, you must consistently list your NAP in all places without variation. 2. Create an excellent, strong website with terrific content that has been written from a geographic perspective. In other words, if you are a dentist, you will be writing about the city and state you are in as well as the services you offer. You want a great homepage, great service pages, great city landing pages if you have more than one physical location and a strong contact page. Make sure that your title tags, meta, alt tags are locally-optimized and make sure that your complete NAP is in the header, footer or side navigation on every single page of your website. Make sure that your complete NAP is the first thing you put on your Contact Page. 3. Once you have your great locally-optimized website up and running, you will begin the process of getting your business profiled in the various local business indexes. In most countries, the most important of these is Google Places. It is absolutely vital that you read Google's Places Quality Guidelines and not violate any of them. Here is the link: http://support.google.com/places/bin/answer.py?hl=en&answer=107528 You are allowed one listing per physical location, unless you run something like a medical clinic, in which case each doctor may have his own listing in addition to one listing for the whole office. Do not attempt to keyword stuff your Place Page or misrepresent your physical location. Pay special attention to each of the rules in the guidelines. Failure to comply 100% with the guidelines can lead to penalization or banning of your account. Each of the different local directories has their own set of rules that you must acquaint yourself with, and there are many, many places you can list your business. In the USA, many people choose to create their Google Place Page and then pay either Localeze.com or Universal Business Listings to automatically submit their business to a large number of local directories. Or, you can choose not to pay these companies and do it manually yourself. Here is an excellent post from Myles Anderson at Search Engine Land regarding the top 50 citation sources for the US and UK: http://searchengineland.com/top-50-citation-sources-for-uk-us-local-businesses-104938 4. Beyond inclusion in the major local business indexes mentioned in step 3, there may be other niche directories specific to your industry in which inclusion would be valuable. For example, if your business restores vintage cars, there might be some vintage car directories where you would want to be included. These niche resources you will need to hunt for yourself, depending on your industry. 5. In addition to getting profiled in directories, local business owners must also tackle the subject of user reviews. You will want to be listed at review sites and you will want to actively manage your reviews. Yelp is very major in the USA. TripAdvisor is international for travel-related sites. Essentially, you want to keep track of when and where people are reviewing you and then, if possible, thank them for their praise or attempt to help them feel better if they were dissatisfied with your service. Here is my oft-cited article on which review sites allow you which powers of response: http://www.solaswebdesign.net/wordpress/?p=502 It is essential that you develop a healthy approach to dealing with negative reviews. You must learn to respond gracefully and wisely so that you don't escalate a situation from bad to worse. There are numerous good articles out there on the web about responding well to negative reviews. Apart from responding to voluntary reviews, you will want to put a process in place for encouraging reviews from your happy customers. But remember - do not write fake reviews for your own business, do not pay any marketer to write fake reviews for your business and do not pay any marketer to post reviews that have been gathered from real customers. Reviews must ALWAYS be posted by the user directly - never by you or anyone else. 6. Once you've got all this going, what you do next depends on the type and competitiveness of your industry. In some small towns with low population and low competition, you may never need to do any more than what's already been covered, but for any business that has to compete a little harder, your next options might included beginning a blog on your site to improve your content and keep it fresh, getting involved in Social Media, video marketing, email marketing, linkbuilding or other forms of marketing. Don't forget, local businesses often need to make plans for offline marketing as well. What you do depends on how hard you need to work to get to the top. Lots of choices! I hope this response will get you started in local with the right understanding and a pro-active mindset. Miriam

    | MiriamEllis
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  • All pages. This might help http://www.xml-sitemaps.com/

    | Kotkov
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  • Well KEYWORD Z is a very competitive keyword I do agree as well as is KEYWORD A. SEOmoz gives me an A grade for the On-Page optimization. It looks like some companies (at better position than us) purchased tons of links for KEYWORD Z but Google isn't doing anything about it...

    | netbuilder
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  • You're right, I should not have panicked.  I've got my placements back now. What's more confusing is that my website design and local county now appear better than before and I've not got that keyword on my page anymore. Anyone care to explain?

    | sanchez1960
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  • WBFs are a great resource for those who want to learn.

    | Keszi
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  • Awesome, thanks Istvan and Andrea!

    | BobGW
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  • It would not officially penalize you, but it won't help you either... You're content would fight one against each other, so you should put a rel Canonical, stating this one is the source. This will tell google which one is the source but this would take sometime and won't give you the same benefit has 5 content. Also the Panda updates are in some measure looking at devaluating  poor quality duplicate content ( The one not compensated by Huge linking as for a Newpaper site). In my opinion, maybe you won't get "punished" but you won't help yourself either... Better to do 2 Unique content then 5 not unique.

    | Catalyste
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  • If your client is well know in it's industry, it might be a good idea to use his vanity domain since that may be what people are looking for, his name working as a Brand. But I would also buy this other domain you are talking about and create another content more closely related to the term in the domain and related. This way you would have people looking for this specialist + those looking for the products. Just don't put the same thing on both one. Normally when I explain that to a client, they do understand pretty fast that using both the Brand + the product brings a broader volume of targeted traffic then one or another. Off course it his more job in term on Backlinking and Content writing, but sometime you have to take more time to do a better job.

    | Catalyste
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