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Category: Intermediate & Advanced SEO

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  • Hi, I think that is exactly what happened: a bunch of new Javascript and css files. Thank you.

    | salvyy
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  • Its basic purpose is to allow search spiders to better understand what is what on your site. For instance, if you are selling a product and implement your product markup correctly Google can tell (and somewhat understand) what is what from the price, to quality (customer reviews), to what it should tell people it does (description) and looks like (image). Some of these are already integrated into the SERPs others are expected to be integrated at a later date. Cooking seems to be one that has been a test bed for markup for Google. Look at the differences between this page and this page. It is not really intended for browsers, just for search spiders. People do not require markups to tell us what is what because we can make logical sense of what is on webpages. If you are just starting to markup your site use this: http://schema.org/

    | altecdesign
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  • It's not my website, it's the server but thanks for the advice!

    | MangoMan16
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  • You would need to rewrite the urls in the .htaccess file. Note down the how you would like the urls to look and give it to your developer who should know how to rewrite urls. I personally think the first url is ok, but the second needs work.

    | activitysuper
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  • I don't know on that. This is an older question -- you might try asking this as a separate new question, where more people will see it.

    | KeriMorgret
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  • hello Ian. Here is my DMCA http://bit.ly/HpEVTA To do this, you need to pay the Copyright office to register your choice. My DMCA agent is a lawyer, but you can do it yourself, if you want, as long as there is correct address information that can be served with letters or papers. What this does is give you a small amount of protection. If you are allowing third party submissions of stories or comments or photo uploads or you outsource content creation, you need this. It gives anyone with a complaint against you, a guaranteed way to contact you - but they have to comply with the rules too, so it can't be a frivolous complaint.

    | loopyal
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  • I'd agree that the main domain would be ideal but if there are too many business reasons (or financial burdens), you would probably be okay with a subdomain. A subdomain does get some benefit from the root domain. Certainly, if you do go with a subdomain route you'll want to make sure that you do all the right things around that subdomain (links, optimization, social, etc.) so that Google/Bing see indicators not just to the root domain but the subdomain as well. Along with that, you'll want to have plenty of internal linking between the main site and the subdomain site. One other thought is, is it possible to do this as a sub-directory (suretybond.com/storefront)? A sub-directory would be considerably more beneficial from an SEO standpoint since you don't have to worry about how much link juice/trust/authority is passed from the root domain to the subdomain. I realize technically that isn't always possible given the way things are configured. Also, there was a good blog post about this on SEOmoz from 2009 that you might want to check out. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

    | Matthew_Edgar
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  • Someone else asked a similar question earlier today. Canonicals are the key if you want to keep the category structure in your product URLs. Surely you'd want the book title and author name in the product name / URL and wouldn't need it from the category URL though? Either way, we use this extension on our Magento shop which lets us control the Canonical URLs properly as well as generating some good google friendly sitemaps. http://www.mageworx.com/seo-suite... Hope this helps, James

    | DWJames
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  • Sharp drop in rank on key terms on that date. 40% drop in non-brand terms overnight. Much of it has come back since January, but we still have a yo-yo effect with 40+ of my key terms going up or down weekly.

    | KnutDSvendsen
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  • Hi JP Moulin, I might have forgotten to mention that we are transferring this website to another server.  By giving you this info, how could this happen? Unfortunately I am not a webmaster expert so could you provide me an "easy to understand explanations". Thank you

    | Ideas-Money-Art
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  • Glad to hear there's at least some progress. So often in these cases, I'm seeing that there are multiple things going on, and all you can do is fix them one at a time until the situation gets clearer. Give it a little time and then make the next set of changes - hopefully, it's all cumulative. Just make sure you measure progress and give things time to work. Where I see the most problems is when someone makes a change, it doesn't work in 3-4 days and then they reverse it or pile on new changes. Half the time, Google hasn't even re-cached 90% of the pages at that point.

    | Dr-Pete
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  • My experience matches Nakul's. Technically, Bing claims you shouldn't have canonicals on the canonical page itself, but I've never seen evidence that they actually do anything about that or don't honor the tags. I think they just don't like processing the extra tags. Google originally suggested the same thing, but then softened their stance. I've NEVER seen a practical issue with it on Google. So, by the book, Bing would rather you only put it on non-canonical URLs. Practically, though, it seems to work absolutely fine. I wouldn't lose sleep over it. So many big sites are doing this now that I don't think the engines can devalue the tactic. It's not spammy - it's just mildly inconvenient for them (some extra processing).

    | Dr-Pete
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  • I personally think add-on domains are not good for SEO. I have had 2 sites as add-on domains to another site for 2 years now and they have never penetrated the SERPs. To date, I have only used add-on domains for sites where ranking isn't important (example: my wife's blog).

    | FergusonSEO
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  • Check out Google's latest "handling" of pagination using rel=canonical, rel=next + rel=prev http://www.youtube.com/watch?v=njn8uXTWiGg You can now: Page 1: canonical: page 1 next: page 2 Page 2: canonical: page 2 next: page 3 prev: page 1 Page 3: canonical: page 3 next: page 4 prev: page 2 Page 4 (say last page): canonical: page 4 prev : page 3 Another option is to have a "view all" page which lists all products & you can point a canonical to that page from all pages within the set Hope that helps

    | wojkwasi
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  • As I understand it, yes it does. If you check out the 2011 search engine ranking factors you'll see it's estimated that about 11% of the metrics Google uses to rank pages are related to domain-wide keyword usage. This suggests that, to a limited extent, text used on any page on the domain can be used to determine the subject of the domain's pages. Also, text in the title of the homepage could negatively effect other pages in incidents of 'keyword cannibalisation'. For example, if you're trying to get a landing page to rank for 'free range eggs' and your homepage title is also 'free range eggs' then you're sending a mixed message to Google about the subject of your pages.

    | Devin_Anderson
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  • Hi happygirlftw (nice name!) While I don't have any direct experience using the "nocontent" tag, I can't see any reason why it should hurt you. This seems to be exactly what it was designed for. Adwords offers a similar type of tag for web publishers called section targeting. I've used it to great success and it doesn't have any effect on organic results. Finally, I'd be curious as to why Google couldn't identify the boilerplate content of your site on it's own. Google custom search uses different algorithms than regular search, but in this day and age we encourage most webmasters to reduce their boilerplate content, so this might warrant a closer look. Best of luck!

    | Cyrus-Shepard
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  • Hi Guys, If you are looking for big time enterprise, or SEO targeting Spain, I highly suggest you check out http://www.iloveseo.net/ as well as http://www.aleydasolis.com/ (I think she is in house, but her blog is always full of great tips).  Ani Lopez has quite a bit of multilingual info on his blog as well (http://dynamical.biz/blog/). They are all top shelf.  But if all you can afford are well drinks, and perhaps a premium beer (to keep the bar analogy going) at Not Just SEO we help smaller companies target spanish language customers in the US and Latin America.  We're based in Mexico, so we've got that going for us too!  I hope this helps.

    | ZephSnapp
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