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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi James, I would try changing everything back to see how that affects your site, if you had some strong links on those archived pages they may have influenced your results. On a side note... I am afraid you may have been affected by Googles Penguin update. A quick glance at your backing profile shows that your site http://www.businessinteriors.co.uk/ has many inbound links however not enough branded links.  To a search engine this looks fabricated rather than natural. A natural profile will have majority of the inbound links branded (diverse) some long tail (diverse) and few [exact] keywords. Also what type of sites are you getting links from? are these sites relevant to your industry? Are you listed on sites with lots of irrelevant links? Google wants you to earn your keep, build valuable information and help their users. If the users like your site you will rank again.

    | SEODinosaur
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  • Thanks...would you say this page has too much code? http://www.dana-farber.org/Adult-Care/Treatment-and-Support/Treatment-Centers-and-Clinical-Services/Stem-Cell-Transplantation-Program.aspx

    | AmyLB
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  • yeah, it's strange...if you look at my reply to the first response, you will see the urls. the page that copies content shows up #1 for "stem cell transplant boston" while the original page shows up for "stem cell transplant" (page 3) and other searches.

    | AmyLB
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  • Yep, I also spotted them. And are all the canonical tags point to the right pages? If all is in place and is configured correctly, it should be a matter of time yes. I would however try to speed up the process by doing some linkbuilding, for instance using social media.

    | StevenvanVessum
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  • Hey Robbie, Of course you're never entirely sure what Google will do, but if you're only changing host - nothing else - you should have no problem. Do not: Change ownership of the domain; Make any major content changes (such as titles); Add large chunks of content - keep it to a minimum; Make any website template changes; It's very important that all that's changing is the host. And of course keep an eye on your rankings while doing the migration. Perhaps use a SEOmoz campaign for that. They also do crawl tests so that should be good. Good luck!

    | StevenvanVessum
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  • Maybe Google includes all sub-domains.  I just tested my site, and got the following results. site:handsomeweb.com 340 results (all have www) site:www.handsomeweb.com 231 results (all have www) The difference is the first query includes pages located at:blog.handsomeweb.com

    | HandsomeWeb
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  • Hi Joseph, From a purely numbers point of view, all of this links could help your site's metrics, but I think we're missing the larger picture. Before we talk about that though, here's a couple of pointers: don't forget about MozTrust in your metrics, especially dealing with directory sites. Sites with high MozRank and low MozTrust should be avoided Also when dealing with directories, this is one of the few times that looking at PageRank is actually useful. A big difference between MR/DA and toolbar PageRank is a big warning sign that the directory might have been penalized What's more important is probably the relevancy of the page. This is even more important than the metrics. A link from a relevant high trusted domain, even if it has almost zero MozRank, is better than an off topic link in the footer of page with great MozRank (some exceptions apply) Hope this helps! Best of luck with your SEO!

    | Cyrus-Shepard
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  • Hey Itamar! Kevin has a point, check your content as well, make sure that there is a variation in your anchor text as I've read that it creates additional competition for your page in search results, that is if you use the keyword you're promoting.  Open Site Explorer also is useful in checking those that link to your site. Good luck!

    | AgentsofValue
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  • Oh yes... a touch larger than 10k. Big touch too Some we've been able to 301, however it is mostly a faceted search issues on the site we are working on - so those pages need to stay live to users.

    | matbennett
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  • Hi Cake Website, I'm looking into whether  the query in your example would be in danger of being removed. I'll return as soon as I have a good answer. Miriam Update: Hi Again Cake Website. Here are the only guidelines I could find: http://www.google.com/+/policy/content.html Cyrus Shepard kindly pointed them out to me. They state: "Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage." You might like to check out this article by Anne Smarty on the subject of using logos as profile pics: : http://www.internetmarketingninjas.com/blog/social-media/logo-as-google-plus-profile-picture And, apparently there was one instance of Google cracking down on an individual who made an obscene gesture in his profile: http://parislemon.com/post/14907295522/dear-google Right now, it seems Google is allowing just about anything in profile pics with a few exceptions, so you can at least start out with your practice's photo. Whether it might get removed in future, I can't really say because the guidelines are not very detailed. Hope this is at least of some help to you in deciding your next move.

    | MiriamEllis
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  • rel=alternate works for GB vs US, for example. I don't see it as a problem!

    | DiTomaso
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  • Truthfully, implementing these tags properly is way too complex, and I'm not thrilled with Google for how this solution has been structured. Stuart's absolutely right, though - rel=prev/next aren't being used properly on the current site. If you're mid-redesign than probably best to do it right on the new site, as it's not a catastrophe.

    | Dr-Pete
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  • Looks like you've already performed a 301 redirect, which is what I would have recommended given that it's the easiest and makes the most sense from a users point of view. Also looks like the page is ranking #10 at the moment, and Google's cache of the page (as of this moment) is July 26th. So it would appear that the change is very recent. http://webcache.googleusercontent.com/search?q=cache:fh_cev4iQFYJ:www.imageworksstudio.com/custom-web-design+Custom+Web+Design&cd=10&hl=en&ct=clnk&gl=us Hopefully you see some movement upwards in the next couple of weeks! Best of luck.

    | Cyrus-Shepard
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  • First, let's be real clear - for almost any search term, Page 3 is the same as non-existent (not trying to be mean). It sounds to me like you migrated your site onto HubSpot's CMS. When you did this, did you make sure to: Inform HubSpots migration team to keep all your title tags, URLs, and content the same 301 redirect any changed URLs Keep your XML sitemap intact Keep your Google and Bing Webmaster Tools verification codes in place ? There's nothing inherently bad (that I'm aware of) about HubSpot's CMS, but just any website move, problems can occur if you don't go in with your eyes open. It might be worth having an SEO consultant take a look at your site and offer some feedback. Maybe someone here will do it for free, but most of us are pretty busy with paid work. Hope this helps.

    | Jben
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  • Hi Again Autoczar, Yes, so ideally, you'd have domain-based email accounts for the different businesses if one is Lexus San Francisco and the other is Toyota San Francisco, if you're dealing with separate websites and separate NAP for the different businesses. If all of your businesses were Autoczar Lexus across 15 different cities, it would be most correct to have a single account to rule them all, but it sounds like there is a genuine difference in the dealerships. I would definitely wait for the merge before doing anything, because I think there is likely to be some fallout from that and you'll want to see where you stand once it goes through. Then, you might consider transferring ownership to separate accounts for the Lexus dealerships vs. the Toyota ones, but as I've said, this will not be 'fun' to do.

    | MiriamEllis
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