Website design agency - Penguin update could effect us?

[GAZ09]

Hi Guys,

Just wanted to pick your brains here - I have a client who I have just taken on who is a small website design agency, all their clients they have built websites for over the years have the anchor text; 'website design'

Will the website be effected by the new  Penguin update due to the face they have thousands of links on clients websites they have built all witht he same anchor text?

One idea I thought about is to build links into different pages of the website on future client websites?

Any help or guidance would be much appreciated ! thank you

Thanks

Gareth

[Audiohype]

It has the potential to go either way. You would really need to look at these links as a percentage of the overall backlink profile.

If 90% of the links have this in then it's probably going to look manipulative - on the other hand, they are going to be semi branded links if the company is called something like "superb web design" and these may be considered Brand links.

A good article to have a look at is one posted on search engine journal recently -

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http://www.searchenginejournal.com/post-penguin-seo-link-building-the-naked-url-truth/

Also you would want to have a look at Open Site Explorer to see the diversity of anchor text to the site:

http://www.opensiteexplorer.org/

Ben

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[GAZ09]

Super thanks BEN!