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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Glad I was able to help - Can you kindly close out the question by marking my answer "Good Answer" - Thanks

    | irvingw
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  • You can also use a private Q&A question credit to ask this in private Q&A. It can take a few days for a response, but your question will be confidential, not indexed in Google, and only viewable to SEOmoz staff and associates -- and we're all under NDA to not discuss the contents.

    | KeriMorgret
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  • Hi Ian, From a quick glance I can see that your internal linking structure is extreme: http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday Watch this video it should help you get some ideas. Also read this: http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond

    | SEODinosaur
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  • I presume you mean switching to a friendlier URL structure.  I'd only do it if there is a clear advantage to your site to change, not for the sake of it. The key question is whether the site is getting properly crawled or indexed. If it isn't then you need to understand whether the URLs are the cause of that and then change if they are. However, if your site is getting crawled and indexed properly then you are doing it just for the possibility of some advantage in ranking for "nice" URLs. That's a riskier move in my eyes. Depending on the size of the site it can take months for Google to update it's listings and remove all the old URLs.  301ing the pages can be fairly painless if your CMS understands both the old and new URL format, but you still lose a small proportion of value from each link (in practice I wouldn't be concerned about that too much).  However it is still a big job to do if you are not clear about the benefit to be had.

    | matbennett
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  • Building on what LankaHQ said: - if i hire an agency to change over dynamic url to static url of these 2000 pages - will it also change all Search engine ranking positions of existing urls Yes, but probably not much. 95-99% should stay the same. - Will all the seo effort and backlinks build over 15 months will still hold valid or this will just back to square one due to change of urls Since you will implement the 301's the link juice should pass to the new page (although typically not 100% of it). - is it advisable to get the url changed from dynamic to static one - especially when site is receiving over 75,000 visitors every month The static urls will probably get a higher ctr than the dynamic. Also, could get you ranked higher based on the new url string and how it matches to a query.

    | KevinBudzynski
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  • It would be a shorter url (good), and a more descriptive page name (good), but your original one isn't bad either (no dynamic variables and etc). If your currents structure is already being indexed, I don't think it is worth changing though.

    | KevinBudzynski
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  • I ran your new domain - the one that you redirect the others to - through OSE and there were 58 incoming links but they were from only 2 different root domains.  One of them no longer linked to you when I checked it and the other one was blocked by our security software here at work.  The software stated that it was a 'Verified Threat'.  If the site linking to you is malicious and there are multiple links from that site to your domain Google could be penalizing you for it - once all of the link juice (well, all that WILL pass) is passed via your 301s then this should tip the ratio of good/bad links in to your favor and hopefully fix the issue.  It may be a good idea to look in to the site though.  It could be nothing, our software has been known to block pages that are fine although it is pretty rare... the page that is linking to your page is http://www.onlinebizdirectory.com/business/businesses_for_sale_in_vermont.html

    | Vizergy
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  • Thanks Ryan.  That was my thought - address the links and resubmit.  Then, if there is still an issue go after the duplication issue.

    | MarieHaynes
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  • It should make no difference, because Google will consider /funny-memes/SOME_RANDOM_IMAGE as your homepage.  But people would link to just chucklebot.com, not that long url. Why not just serve the content from /funny-memes/SOME_RANDOM_IMAGE on the domain name.. Google would actually like updated content on the page, and if people build links, they will build links.

    | HandsomeWeb
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  • Look at the percentages on sites ranking well in your niche. Also look at some big brands like Gnc and note the natural breakdown of their anchors between keyword anchors, brand anchors, urls anchors, brand + keyword anchors, click here anchors, etc. It's not an exact science  but should help you get a better grasp of what Google is looking for with a "natural" backlink profile. Good luck!

    | JacobKing65
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  • This is interesting. I'm interested in the free tools. What percentage of the time do you actually find a specific email address, and what do you do when you can't find one.

    | BobGW
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  • If you really didn't want them to show up in SERPs you could add a no index tag. There's no way to pass the content value from one page to another. This is attributed to the page that the content is on. Google will want to deliver the searcher to the page that the content is on, not another page. You will have to really work on making the category page as useful as possible. Make sure you have plenty of content on these pages and that your SEO efforts are focused on them. You could also start pushing the organic traffic as one of the benefits to having a listing on your site. If traffic is coming directly to the listing, this is still positive for the businesses advertising.

    | Audiohype
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  • Verify your site in Google Webmaster Tools and check for warnings. paginas/ensaios.html is mostly images, with very little text. Hard to rank with no content. paginas/ensaios.html also has hidden text (black text on a black background) which is against Google's guidelines.

    | KeriMorgret
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  • As István Róbert Keszeg recommends Yoast is great! Here is a link to help you set that up. http://www.seomoz.org/blog/setup-wordpress-for-seo-success

    | SEODinosaur
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  • Tks Mark - Will do

    | PedroM
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  • Yeah, I'm honestly not 100% sure on the HTTP header version, but I'd bet they don't support it. It won't hurt to try it, though, and you'd at least cover Google - I think it's probably a good best practice for PDFs that have HTML equivalents.

    | Dr-Pete
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