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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hello Ashish, indexing and caching of pages depends upon many factors :- (1) dynamic nature of website (2) frequency and priority of webpages in XML sitemap (3) posting of webpages in G+, twitter and other social sites, freshness and uniqueness of content and lastly how popular your website. Its good new that Google is crawling website quickly just because of hard work associated with your work. 65% bounce rate is too much. Bounce rate directly depends upon session, session% and number of page view per visit. If you any particular visit in Google analytics, bounce rate shows lesser for visit with good number of page views. Hence more page visit per visitor, lesser bounce rate. To decrease bounce rate, use more related links and images to landing page. Additionally, use of images and inforgraphics can drastically lower down bounce rate and hence good keyword ranking. thanks and cheers

    | Shikumar2
    0

  • Is the content staying the same? If the content is staying the same, and just the url structure is changing, and if the new url structure is not depriving the url of the relevant keyword for the page content... If all these conditions are satisfied, in my experience moving few websites, replacing only the url structure (theoretically improving it), nothing changed, I mean I didn't experience any traffic being lost in GWT or analytics, I didn't even notice any unusual fluctuation. Of course keep in minds the traffic is moving, from the old urls to the new ones, so depending on your report and your new url structure you will see it in different places.

    | max.favilli
    0

  • The obvious problem would be that their website address hasn't been verified and linked to their Google + profile... Linking them together in GWT and Analytics would help too. After checking those things I'd check other settings, like use Google + as site.

    | RyanPurkey
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  • You could use a tool like Xenu to check that all of the urls on your clients website do indeed now redirect to https, or to be extra sure, you should add a redirect to the websites .htaccess (or web.conf on windows hosting) to force a 301 redirect on all http pages to https. As for indexing http, if they redirect to https correctly when you view them, then you'll just have to wait for google to catch up. No harm done in the mean time.

    | N1ghteyes
    0

  • i don't see any reason, in your exposition, to choose any different route than first option check the domain authority of the second level domain your client is currently using and evaluate how much time and money you need to replicate the same DA to a new domain, then ask yourself and your client if it's worth it. Don't forget to mention all that work to rank for the new domain is not going to help the old one, and when same DA is reached you will still have to face duplicate effort to improve DA of both. of course there are other factors which could still weight in favor of the separate domain, like banaly if she want to take distance from her main practice, if the existing domain suffered from penalization, etc... but without knowing much I don't see a reason to go that way

    | max.favilli
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  • Ryan has great ideas for answering your question. This "industry" is one that has heavily and historically depended upon outbound marketing.  So, site-targeting, remarketing, and behavioral-based ads will be other methods to consider.  You gotta take the message to the donor.

    | EGOL
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  • Hi Ivor Thank you very much for your reply. Each product have their own title tags and h1 tags ( product name ) The content is on each product page and it is the same for all the products. So, i think this is something i need to take care of.

    | MindlessWizard
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  • A bit late to answering but yeah, they are right with the 303. Stick with a 301 for seo purposes.

    | DennisSeymour
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  • The applicable bounce rate would be more along the lines of time spent on your site between Google Organic clicks, still you could see some benefit from more visits to the page in general so the adwords sourced traffic won't hurt. If applicable you could also run a campaign targeting SEO value as an outcome. See: http://moz.com/blog/advertisement-investments-organic-roi-whiteboard-friday.  Cheers!

    | RyanPurkey
    0

  • Hi Dirk, Thanks for your valuable input. We will work on it and revert whenever I have additional questions. Bedankt :-)! Ivor

    | ivordg
    0

  • Hi, In Google merchant center click on 'Diagnostics' here you will be know exactly why items disapproved. If everything is fine from your end call Ad Words support team they will help you. Thanks

    | Alick300
    0

  • I agree with Ryan, doing it all on one page with the different number of days/itineraries sectioned out is the way I'd go. First, a page actually can rank well for more than one search term, especially when they are so closely related. And second, what is the point of optimizing different pages for different numbers of days and then canonicalizing them to the ten day trip? The canonical indicates that only the ten-day page should be indexed, so who cares whether the shorter trip pages are optimized or not? They won't be findable in the SERPs. Lastly, there is no penalty as such for duplicate content. Google just decides which page is the most useful to show and the others drop out of the index. If your pages are very similar, Google may well make the decision for you and drop some of them out of the index.

    | Linda-Vassily
    0

  • I agree with Richard, based on your explanation, this is the proper way to do the 301 redirects. Your plan will work just fine. GWT is Google Webmaster Tools

    | MonicaOConnor
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  • Thanks Ryan, it turns out that site along with others are using proxies to copy our content in a negative campaign. Will put into action what you said.

    | VUK-SEO
    0

  • Yes, Because I don't have specific URL for the lightbox. it's just a new way to show content...

    | JohnPalmer
    0

  • Hi Nicholas, Here is a list of useful refernces. https://www.google.com.au/search?client=opera&q=matt+cutts+meta+description&sourceid=opera&ie=UTF-8&oe=UTF-8

    | -Ash-
    0

  • A part from the valid hints that have been already mentioned by others, please note google is very picky when it comes to display microdata and it shows them or ignore them depending on the search query too. So for example if you search for "John Doe" it should show it, but if you expect to see that when searching for "Best Lawyer in Nevada", you are going to be disillusioned.

    | max.favilli
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  • Hey Jay, Can you tell me, how you found the incorrect html? I am having the exact same problem, as you did back then, but I don't know where to look. I am having two sites, both Wordpress and build over the same theme, but one has a lot of 404 errors according to Moz and Webmastertools. The other one doesn't. It's it driving me crazy! Thanks!

    | Food-Garden
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  • No it's not possible. Let's say you have http://foo.com/a and http://bar.com/b and both have the exact same content, google will choose one, index it, and forget about the other. Let's say you have 1000 pages on both foo.com and bar.com exactly the same 1000 pages, google will analyze each page one by one, and choose one version for the index, and forget about the other, depending on a variety of factors (like the domain itself and backlink profile) will pick some pages from foo.com and some from bar.com, but you will still have only 1000 pages in the index. How much of the content of each page you need to change to differentiate is unknown since no one knows the code of google algo. You can try with guess and test, you change something and you see what happen monitoring changes in the indexing of the edited pages.

    | max.favilli
    0