Rich snippets not appearing in SERP

[john_marketade]

We implemented rich snippets for People listings about 2 months ago, and they haven't shown up in SERPs yet.

I followed all of the advice listed here, and everything seems to be working and being crawled correctly. I'm not sure what else to try at this point.

Here is an example page that should be showing snippets:  http://www.travelleaders.com/travel_agent/Agent-Details.aspx?id=6982

Any help would be greatly appreciated. Thanks!

[DirkC]

Hi,

Did you check the page in your webmastertools - https://www.google.com/webmasters/tools/structured-data?hl=en&siteUrl=[http://www.travelleaders.com/travel_agent/Agent-Details.aspx?id=6982](http://www.travelleaders.com/travel_agent/Agent-Details.aspx?id=6982) ?

When I checked the page with another tool there seem to be some syntax errors: https://webmaster.yandex.com/microtest.xml

rgds,

Dirk

[Ray-pp]

Are you only looking to have the person's job title available via snippet? I hope you're not looking to have the person's photo show up in the SERPs, I believe that is still a discontinued feature.

The People icrodata you've implemented appears to be correct. You could try going with microformats instead of microdata and see if that helps, https://support.google.com/webmasters/answer/146897\. Google's example used microformats, so maybe they favor that schema.

However, I'm more inclined that they've deemed the page quality too low and not doing much to update the SERP. I would try adding content to the agent's page, maybe highlight content pieces they are proud off, skills they possess, previous travels they have put together, locations they specialize in, testimonials from customers of the agent, and anything creative you can think of - then see if that helps it get updated in the SERPs.

[john_marketade]

Thanks for the feedback. I'm curious about the page quality issue. There are other pages where the quality is presumably higher (example) but the snippets are not showing up for any agent I have tried.

And yeah, I know that they're not showing pictures anymore, but thanks for pointing that out.

[john_marketade]

Thanks for the response.

Yeah, I've checked with webmastertools, and it recognizes all the schema with no errors.

I haven't used this second tool, but you're right, it does find some errors. I will definitely look into these, thanks so much!

[Ray-pp]

True, that page is higher quality. If you're not set on that being the reason, then I suggest restructuring the 'People' content to be as simple as possible. Remove any unnecessary nesting, get the microdata as short, simple, and flat as possible. Then, give it some more time and see if that makes the SERP update. If so, then you know you have some kind of code structuring issue.

[max.favilli]

A part from the valid hints that have been already mentioned by others, please note google is very picky when it comes to display microdata and it shows them or ignore them depending on the search query too.

So for example if you search for "John Doe" it should show it, but if you expect to see that when searching for "Best Lawyer in Nevada", you are going to be disillusioned.