Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?

[lcourse]

We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema  video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore.

Any idea whether there may be a solution to show both video and review snippets?

[OlegKorneitchouk]

How does it appear when you pop it into http://www.google.com/webmasters/tools/richsnippets

I know that G doesn't always show all the snippets and can choose which they show/don't. If that tool shows both, maybe post on the G webmaster forums. If not, maybe you messed up your code somewhere.

[lcourse]

just tested it in rich snippet tool  and only the star ratings show up.

As video snippet also requires video sitemap, I am not sure whether rich snippet tool is actually able to preview video snippets.

[PhilNottingham]

I don't think there's a solution to show both simultaneously, but you may find with your implementation that the rich snippet given varies on a keyword basis.

I would suggest from tests I've done that the video snippet would tend to be preferenced, but I don't have statistical significance to suggest there's any rule there.

My advice for actions going forward would be to remove the video schema on a subset of test pages and then compare percentage traffic increases/decreases across these pages from when they had video snippet vs stars. Which one will perform better for you will likely vary greatly dependent on the type of pages in question and the vertical you're in. Once you've got enough data to work out whether video or stars perform better on a per page-type basis.. e.g. maybe for product pages, stars get more clicks, but video snippets get more clicks on category pages, you can start to push out the appropriate mark up on each pages.

I'd therefore advise that you think in terms of "not having your cake and eating it", instead working out what works best in each instance and focusing on that, rather than trying to put all the markup on all the pages.

[lcourse]

Excellent advice. Will do as you suggest.
Thanks a lot Phil.

You mentioned category pages. It'is something giving me extreme headaches at the moment.
On one of my e-commerce sites I used aggregated review markup on the category pages and some months later they stopped ranking in google. Did you hear about any case where google penalized because of category page review markup? I am not sure whether this was the reason?

[PhilNottingham]

I've never heard of that happening and to be honest, I'd be extremely surprised if adding aggregrate review mark-up to category pages (providing it was relevant and legitimate) triggered any sort of penalty. If the mark-up was essentially a bit deceptive or irrelevant, I could potentially see a manual reviewer giving the site some sort of page level penalty, but I've never heard of this happening and would be suspicious of such assumptions.

[lcourse]

thanks. On first sight could not find any other reason for disappearance in rankings, but will have a second look.

Relevance of aggregate review on category is not so black or white.
I believe that it adds some value to know aggregated reviews by brands for example, but other people may question this value.