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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Nice link Mark. News to me, really. But the fact that Schema.org and HTML5 both have author identification methods shows that it may be used by other search engines and/or services. And the followup article to your link there is "Google Authorship May Be Dead, But Author Rank Is Not." http://searchengineland.com/google-authorship-dead-author-rank-202254 But darn, man! All that time wasted getting authorship to work back then. Google's authorship verification process was indeed grueling.

    | kwoolf
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  • In that case, you really don't need the 301 redirects. The canonical tags should have updated correctly when you made the change in your platform.

    | MonicaOConnor
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  • Regarding B), one thing to consider is whether redirects will help or hurt your site.  Even websites that are appropriately redirected lose some link equity in the process.  See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links.  Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from adding the keyword to the URL may be outweighed by the natural loss of link equity. For C), an introductory blurb could help, but make it good quality content, not just for keywords.  Especially since this text will push down the actual blog posts, it needs to be worthwhile for people to read or it could increase bounce rate.

    | Mark_Ginsberg
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  • Hi Tamir. A) I think you'll still want to redirect the new site back to the old domain because it's been created and is a better user experience for people who started going to it to get pointed back to the correct site. Redirecting it will also eliminate duplicate content issues.You can probably use one line of redirection if the traffic and links are very low so that people just go to the new site's home page since the new site hasn't been interacted with that much, but in addition to links you should look at the Analytics to know if that's the case. If the new site is getting thousands of visitors it'd be a better user experience for the page about X to redirect to the old domain about X. B) You have to have an exact match for a page to work, i.e. you have to have the .html at the end if you want to completely mimic the old site. Otherwise, yes, you'll need to redirect from http://www.old-domain.com/our-destinations.html to http://www.old-domain.com/our-destinations D) Adding the blog folder is fine, and helpful in a lot of cases (when you just want to analyze the blog separate from the website, for example). Cheers!

    | RyanPurkey
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  • Thanks, I tried all the tips on the screaming frog site, but I have just tried to 2 pages a second and lets hope that work.

    | Andy-Halliday
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  • Hey! Yeah it appears you are caught up in the Google waiting game. From my experience with a similar project it will correct itself here in the coming weeks I'm sure. Follow Vic's suggestions and you should be all set! Cheers and good luck!

    | Bryan_Loconto
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  • Yes, Wordpress SEO is the Yoast plugin: https://wordpress.org/plugins/wordpress-seo/

    | Keszi
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  • You are right but my niche is very competitive. I think that I am going to use google adds and Facebook adds to improve the visits in my website. How many time do you think that i need to wait to see results? Thanks for all friend. Regards

    | CarlosZambrana
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  • That's the route I'd push for as well I think. Agreed on experimentation. Please report back if you get a chance to test this. Perhaps choose a small number of PDFs on this site redesign and leave the link off of them?

    | KaneJamison
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  • That would be my concern, if they control the DNS, that would scare me as well. I still think your best bet would be playing by their rules while spending your time building up a new website. I would also recommend getting legal advice. I remember long ago I came across Nissan's website which now is functional, but for a while it was just a landing page that stated neither Nissan Computers nor Nissan Motors was allowed to use the website. If you did a 301 redirect, and this company went hard enough and ended up demanding you to pull the domain, I would hate to see you loose all the 301 potential anyway, simply because they pulled the rug out from under you. Good luck!!! If I were them I would try and just buy you out!

    | HashtagHustler
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  • The solution I came up with was: Create a list of all the source URLs you have, and all the destination URLs you want Create all the destination URL pages Work out what the Ugly versions of all hashbang (pretty) URLs should be and record them (ref: https://developers.google.com/webmasters/ajax-crawling/docs/specification) Implement 301 Redirects for the Ugly URLs Deploy a Sitemap with Pretty URLs Submit Your Sitemap to Google Webmaster Tools Wait for Google to re-index all your pages Check that the new URL(s) show up in Google search results too Clean up – Remove the pretty URLs from the sitemap Job done! I created a detailed page on this with examples on my blog at www.thedriversgarage.com/web-technology/redirecting-hashbang-urls-wix-urls/ Disclaimer - Make your own enquiries and do your own tests.  I'm a pragmatist, I really don't care if this complies to standards.  It worked for me and that's all I cared about.  Google, etc. may process this stuff differently in the future. Do your own tests.

    | JamesTDG
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  • I would go with none of the above. Your second option has "en" on the Spanish line by the way. I would use this structure (and hreflang): Also, once you're done test your code on Flang.  And don't forget to do your inner pages as well.

    | MattAntonino
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  • Some of my favorite e-comm resources on duplicate content, customer reviews, etc are on Inflow's blog.

    | anthonydnelson
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  • Thanks. BTW in my original question I used the word spanner a couple times when I meant hammer which probably confused some people. I've edited it. I prefer hammers anyway

    | AndyMacLean
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  • Thanks Hutch and Ryan, great answers and exactly what I need. Appreciate it!

    | allianzireland
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  • Many thanks Ryan, I will look to do those things. thanks Pete

    | PeteC12
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  • Hi.. We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site"..

    | JohnPalmer
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  • As far as my experience goes you are looking for a person who can audit your website and pinpoint the areas that are week and more importantly answer the question that why your competitors that haven’t really done any on-page is ranking better than you. Once done with that, you obviously want them to work on the project accordingly. My idea is to look for the list of service providers that are recommended by Moz: http://moz.com/article/recommended Another option could be to meet service providers in your local area and have one-to-one conversation about your website. Ask them some tough questions and if they are answering satisfied question my idea is to go with them. I did a post about how to hire a digital marketing consultant for your business. Check this out and see if tips here can help! http://www.setalks.com/how-to-find-quality-seo-consultant-for-my-business/ Hope this helps!

    | MoosaHemani
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  • I think you may have to enter the whole URL, but If you can, I would leave off the HTTP/S. It shouldn't make a difference as long as the code is firing.

    | JasmineA
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