Hreflang doubt use correctly

[omar-moscat]

Hello,I have a question, I want to know which option is best for implementing a multi languages. We have a client whose website will have English and Spanish languages, both languages ​​have the same content but English we focus on the US and UK, and Spanish only for the country Spain, the question arises what is the correct nomenclature we use or would it be the best value.**Option 1:****Option 2:**Or any of the two options is correct What would be the correct ?. Another question, if a German user is in Spain, and do a search on (Google Spain), what will be the best option that should be implemented, / is-de / or single / de /, which one will position before ( provided that the statement I is correct). A greeting and thanks.

[kwoolf]

You'll want the shortest, most technically feasible URL structure based on whatever website platform you're using. Subfolders like http://example.com/es/ and http://example.com/en/ are ideal, and there is a lot of talk about subdomain vs. subfolder on MOZ. Keep in mind you also have a http://example.com landing page, so you'll either need to redirect users or have visitors select a language on this home page. There is pretty thorough documentation here https://support.google.com/webmasters/answer/189077?hl=en on how to use the hreflang attribute in each case.

I leave my default language as the base URL and put additional languages in subfolders. Statistically, I tend to rank higher for keywords in my default language than for the translated keywords in additional languages. You might want to target the market with the most traffic or conversions (whatever metric you prioritize) with the default URL and then add additional languages as subfolders, preferably without hyphens or underscores in the locale code, i.e. en-us, en-uk, etc. This is more for your visitors and not a particular ranking factor, but shorter domains are preferable.

[MattAntonino]

I would go with none of the above.

Your second option has "en" on the Spanish line by the way.

I would use this structure (and hreflang):

Also, once you're done test your code on Flang.  And don't forget to do your inner pages as well.