Welcome to the Q&A Forum

Hello Li Chu, Did the display on the page change? For example, are people now seeing the product name in a different place / font? It's really difficult to predict what can happen to conversions when major changes are made across an entire site. It could be a conversion rate optimization issue if your traffic has stayed about the same but sales / conversions have dropped. If traffic dropped it could be something entirely different, as discussed by others. Generally speaking, yes the H1 on product pages should be the product name. The H1 on category pages should be the category name - those both of these can be optimized.

On a side note, if you don't want hackers to find the wp-admin folder, you may not want to put the folder in the robots.txt file, as this is publicly accessible and it will make it easy to find (although it may not be an issue for automatic attacks).

This is correct but the result I see at my end is of local maps and this is because someone (or they themselves) has registered in local maps with the title “computer software enterprises inc” so this make sense for me to be on the first page. Hope this helps!

and an online shop: shop.domain.ae I redirected two subdomains into a folder of the root domain (like domain.ae/shop/). The results were nothing less than kickass.   KickAss.

Hey Carla, I'm not entirely sure what you're saying with: "one of the crawl reports is showing tons of 404's for the "smartphone" bot and with very recent crawl dates. If our website is responsive, and we do not have a mobile version of the website I do not understand why the desktop report version has tons of 404's and yet the smartphone does not. I think I am not understanding something conceptually." You say that the smartphone bot is seeing tons of 404s and the desktop report is showing tons of 404s, but the smartphone does not. If you can clarify that, I can probably better answer your question. However, the answer is likely that Google may decide not to crawl URLs that it has already identified as 404s in one context. That is to say if they identify URLs on the mobile device as 404s they will know not to crawl them if they encounter them on desktop and vice versa. -Mike

That seems like too much work. I would do this instead: Add rel=canonical on the non-/ version Use htaccess to force the non-/ version And update the sitemaps

TEST! this, and share your results!

As you are in the HTACCES file. you can 301 redirect the supicious page to your home..

Hi there Don't forget you have Schema testing capabilities: Structured Data Testing Tool Structured data validator Search Console will also monitor your structured data markup and notify you of issues they find. From my standpoint, this looks fine, but don't forget that you have opportunities around descriptions, offers, authors of the reviews, what they said, dates, etc. There's a lot you can do there. Inflow has a pretty interesting read around reviews and markup, with examples of other companies and how they do it, if you're ever interested. You can read there here. Hope this helps! Good luck!

You can use the panguin tool - http://barracuda.digital/panguin-tool/

How can we leverage articles and studies that have already been published online that is featuring our client and show them in full onto our own website? You can show them online and give rel=canonical to the original source.  That is SEO value for the original source.  That gives visitors to the site the opportunity to read them on your site.  That is the leverage you can get out of duplicate content. If you want SEO value for your own site then you gotta do the work of writing original content.   That is leveraging the fame and fortune of your doctor. The mistake that a lot of people make is to confuse dangerous short cuts with leveraging.

Hi there There's really no way of telling without a link to your client's site. Here's a great Q+A on StackExchange where users offer their ideas. Including... They find new sites by: Crawling and looking for signatures of known software. Usually this is a snippet of text like a copyright or a meta tag but it could be any consistent identifier. This usually applies to blog and forum software. Manual inclusion. Human beings, whose labor is cheap in many parts of the world, look for known software or forms that are easily exploitable and add them to a database. This usually applies to custom registration and contact forms. They buy lists. Just like email addresses are sold by spammers, known vulnerable or preferred target site lists are sold as well. So, it really could be a lot of things, but I wouldn't jump to inclusions. Just refer the resources above and start doing what you can! Hope this helps a bit - good luck!

Hi, I think internal linking to 'relevant' content is a must-do, because it is great for both human visitors as well as helps with improving accessibility of content for search engines. My suggestion is to not focus too much on ratios as Dennis has suggested above. Identify and link to relevant content; don't over-do the number of links.  Similarly with anchor text, mix and match the terms/ phrases you choose to hyperlink. Best, Manoj

Hello Rosemary, The main problem with this 403 error is, it generally means that the website’s server is blocking Googlebot’s access. These errors are indeed bad for SEO because the search engines can’t crawl that page. I'd like to know why are they 403 actually? Do the pages exist but any authorization is required? If any authorization is required, redirect the users to the login page. I don't think putting a 301 is ideal in this case but rather set a custom 403 page and put a no-index tag on it so they don't show up. Hope this helps! Thanks,

Thanks heaps Patrick. Do you know any way that we could see the aggregate volume of searches on Google over time? Kind of like a google trends report for all searches? Will

Try Open site explorer and "link opportunities" for any pages that are 404 and have external links.  Webmaster tools will also show you pages that are 404 that have external links (though it doesn't show you the links) and Ahrefs has a similar tool

There can be no benefit to doing this Jawahar. Set up some tracking of phrases and then tell everyone to stop checking all the time. If Google sees a lot of the same searches and clicks coming from the same IP, it might look unnatural to them. -Andy

Hey, Are you sure that page contains any video? Anyway, you need to update your sitemap according to standards. Please go through to these two posts by Phil Nottingham from Distilled, https://www.distilled.net/blog/video/getting-video-results-in-google/ https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/ Hope this helps! Thanks,

Darcy Regardless of how much is in the scroll it is all visible to google. Keeping the text visible on the page above the fold, with a few organically placed keywords is all first rate seo. Hence what you suggest would only positively enhance your clients SEO - add in the usual caveats about keyword stuffing & relevance to be wary of.  So unless I am missing something all good.

If you go the "quality content" route and can only produce a small number of new articles per month, the best thing to do is to produce only "evergreen" content that can be recycled out to the front page.  That will give the appearance of activity and diversity - at least to visitors with a good memory who have not been visiting your site for a long time. Also, if you have a page of "news" where you link to articles on other websites about industry trends or interesting topics.  That can develop a following of thousands of people who visit your site frequently just to check that page - or subscribe to your feed.