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Category: Intermediate & Advanced SEO

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  • Moosa thank you for linking to me about this stuff!

    | AlanBleiweiss
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  • This is very helpful I appreciate it.

    | unikey
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  • Panda is a site-wide reduction in rankings.  Site-wide. So, if you have crap on the site your good content will suffer right along with the crap. The days of publishing crap are over if you want lots of traffic from Google.

    | EGOL
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  • You got it. Change the parent URL and the child pages' URLs will change accordingly (with 301s as well).

    | Bill.Sebald
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  • Ok, thanks for clarification, RDFA is a new one on me, but that makes sense now. Thanks for taking the trouble - I'll sit tight and wait for Google then.

    | nathangdavidson
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  • You are looking at links from the wrong way now. Have a read of this article in MOZ as it is a great starter resource. -Andy

    | Andy.Drinkwater
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  • Apart everything the others said in their answers, and taking for granted that you see others "foreign" web sites outranking yours, I would consider others things than just geo-targeting factors. I looked at your web site (which is http://www.fastlaneus.com/... as I supposed reading your username here and searching for it on Google) and, if we consider the main keywords you are targeting: "Authorized CISCO Training (non personalized SERP) I see Cisco ranking in the first 6 positions with its domain/subdomains... this is quite normal; I see newhorizons.com, which is a business company with a global presence and with a great link profile (1000+ unique linking domains and DA 63). It's ranking with an internal page, toward which they were able to build and/or earn some deep backlink from 7 unique domain names. This is a good practice in order to strengthen important internal landing pages. So, at first, it seems correct its presence; I see pearsonvue.com.. another huge company with global presence and with giant link profile. It ranks worst than newhorizons.com possibly because its on-site SEO is less than perfect, but it is the clear example of how having a great link profile still matters a lot; I see lrseducationservices.com, which is company smaller than the others (its a Pearson Vue Test Center too). It's 100% USA based (Illinois). It is not a web site we would expect to see ranking in page 1: a) Almost non-existent link profile and b) the page ranking is not exactly optimized for "Authorized CISCO Training". I don't have the time to dig deeper into the reason why Google shows this site, but I would not exclude a test Google does sometimes (showing something worth in the 1st page and start seeing user signals); Finally, in position 10, I see globalknowledge.com. Again another multinational company with a link profile much stronger than the one your site owns. Good news... fastlaneus.com is ranking in position 11. This means that the situation is not that bad at all. Maybe you should start thinking more about creating content marketing campaigns that can bring you: Big links; Great brand visibility; Increase of branded and direct traffic. Other things: Improve, then, the quality of your blog, so to earn more interested readers (I read few posts, and they tend to be a masked infomercial). Create content you promised with a link (webinars) and that in reality do not exist (I don't see any link to any webinar in the webinar page); The webinar page, as everything related to your "community" is sitting in a different domain name (http://fastlane-community.com/). I don't know the reasons of this decision, but maybe you should start thinking about consolidating the community part into the main web site. The infographic of your site are not really my style (too verbose)... and they lack of any opportunity to be share (no single page with social media buttons for social sharing and no text commenting the infographic, no embed code for the infographic... nada de nada) Your brochures/PDFs are indexed... why? a PDF like this http://www.fastlaneus.com/medi_a/pdf/Cisco-Training_US_8-pg_web.pdf substantially targets the same main keywords you want your organic html landing pages to rank. And I could continue, but I stop because this is not the place for an audit :D... and also because imagine your site is not fastlaneus.com despite of your user name!!!! :D. Everything you think about geotargeting and geo-localization of the SERPs is true in theory. In reality Google tends to show the sites it considers better responding to the search intents. And in this effort Google sometimes gets things wrong, as when it presents sites clearly targeting another country (and regional Google) in Google.com. This also may happen for another reason that in the USA tends to be forgotten. Formerly Google.com is not only for targeting the USA, but for targeting the global public. It is only because of recurring habit in the States and the same history of Google that made Google.com the preferred Google for targeting USA, so much that if you type in google.us, you are redirected to google.com (302 redirect). To conclude this "essay"... If you are targeting the USA public, then geo-target your site in Search Console (see links in the others answers); Start thinking about my suggestions above Implement the hreflang annotations, so to suggest Google what site should be presented to the users depending on their location and language.

    | gfiorelli1
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  • So, if I'm understanding this correctly, you're posting spun content? Are you spinning someone else's content or are you spinning your own content? Separately from that, social media has no real direct impact on SEO, and duplication through shares across social is kind of the whole point of social, so I wouldn't worry about that hurting anything. Nor would I seriously pursue it as an SEO tactic. The value of social to SEO is that it amplifies your content's reach, and more eyeballs on your content translates to more potential for attracting natural links. But the shares themselves do nothing to help SEO right now. In the future, maybe.

    | BradsDeals
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  • You have a yellow pages style of website Yes You'd like to rank each category/keyword page when someone searches for that category in Google Categories are ranked pretty Good in Google (we have 350 categories, where we list companies). We added text for every category (300 words each) There are around 200000 long tailed keywords (search phrases or keywords from) from every single company - impossible to add manual text. So we want something automatic, that Google would have to index. At least 50 words. I know that we would not rank in top positions but at least some long tail keywords would bring traffic. Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content') True to that. You're thinking of ways to add more content to the page to help it rank better True to that. We have a list of 3000 articles, that rank damn good (added daily) in Google. And yes we add interviews as well. And still I believe that some text would help. But can figure out what would do the trick.

    | FCRMediaLietuva
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  • In my opinion, quality content has nothing to do with keyword density in it. If the content is quality, users will stick on the page and you will get more time on site by users and shares on social media accordingly. As far as the rankings are concern, I know it’s important but keyword density is not the only thing that Google took in to consideration when ranking a website. My advice is to do the deeper analysis of the website and see why the rankings have dropped? -          Is it because the content that dropped its ranking were really bad? -          Is your bounce rate high on those pages? -          How many shares and link you get on pages that are ranking well as compare to the pages that dropped recently -          How powerful is your internal linking Also, create few more content and see how they are acting after the update, and make a decision based on the data you have collected. My advice is to keep your users as your first priority because if they like it, they will share it and the conversion rate (important at the end of the day) will improve. Hope this helps!

    | MoosaHemani
    1

  • Is is better to launch 1 or 2 pages par day or doing it by batch of 10 pages once a week ? I get 'em out there as fast as I can.  The big caution that I give on that is to not put out rubbish.  Spend the time needed to make every page a quality page.  It is better to have a smaller number of quality pages than to have a ton of rubbish. Does it make any difference ? Yes, to your bank account.  Sitting on great pages or great content is like sitting on money.

    | EGOL
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  • Hi again Andy! I would advice to create different content. They will decide what to do. The portals are quite important, and its authority is higher. This website is too new. I would tell them both things: different content and also sending that content inmediatly to the index from Google Webmaster Tools. Thanks for your time!

    | teconsite
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  • You can simply use Fetch as Google. A Google web master tool which will easily Index you website. 2mhzjte.jpg

    | ramansaab
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  • The use of the hreflang can be useful anyway, especially from Brand searches (aka: "name of the brand" as search term), because in that case you can see your "local country" web site outranked by your most powerful one despite of the geotargeting you have set up in GWT.

    | gfiorelli1
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  • Thanks Everett, I agree that the best would be creating diferent content, but It is a little difficult, cause it is the explanation of the contents and programming of one course. Thank you for your answer, and I will recomend publishing the content first in NEWSCHOOL and sending to the index before sending that content to other pages or portals!

    | teconsite
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  • I'll leave some thoughts, with the caveat that I haven't bothered doing stuff like this in many years because the cost structure only makes sense if you're going to build 40 great sites (eg sites making more than a few hundred dollars per month), and I'd rather spend more time on fewer sites. I think most of the people doing this effectively are probably using option number 1 or slight variations, and not wasting their time on building any sites that can't cover their individual hosting costs. In other words, if the new site can't cover an incremental $10-50/month hosting expense, it's not worth your time to build it in the first place. With this route, you can also centralize control of the decentralized sites with a tool like ManageWP assuming it doesn't leave public footprints (like /wp-content/plugins/ URLs), but it'd still be all Wordpress site footprints. At the scale you're trying to do this at, it would be pretty easy to "blow your cover" with extensive interlinking of the sites, shared access to GA & GWT between any of the sites, shared registrar dates & contact info (or shared registrars at all), and like 20 other server & CMS-level footprints. I'll assume you've covered all of those bases if you're at the stage of testing ways to centralize your hosting, but it's worth bringing it up for anyone else who is trying to take this approach. I would be skeptical that the CDN option would work. Unless I'm mistaken, the sites would still need to have the same nameservers before the CDN delivered any content, and any search engine could plainly see that. Not sure about the Varnish method. Most of the hosting providers you'll talk to don't want to give you class-C IP addresses, because they spend a lot of money to acquire more IP addresses over time, and the type of customers asking for more Class-C IP addresses are typically mediocre hosting customers. Just my two cents. You probably won't get too many replies on here, because most of the people doing this effectively don't feel like sharing their methods. Blackhat World or Wicked Fire will probably get you more candid responses, but your question is pretty specific, so I don't anticipate too many people willing to describe their full stack or workflow in detail.

    | KaneJamison
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  • Thank you so much of your reply, I sorted it out now.  But again thank you very much for your time. Cheers Blair

    | LatinProps
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  • These are all great tips. At this early point in the game, your focus on old-school networking and on-page optimization will have a disproportionate impact. I would add that your site looks like so many other design portfolio sites in that: "Request a Proposal" is a high-commitment call-to-action For people who aren't ready for a proposal, there's no clear funnel for leads to move down Other than UTAH, there's nothing that identifies your ideal audience You need to look at your design company as if it were a product. How would you package that product? What are the buying stages? How do you move people down the funnel? Most design firms have the same issue. They put their portfolio online and expect that to make them stand out. But your really could benefit from product-izing your business. I think some flagship content could really help with this. The idea is to create a single piece of content - video, info-graphic, long-form blog post, etc. - that is relatively hard to duplicate by competition. Something really useful or informative. Make it free, then focus marketing and link building efforts around it. Bruce Clay, Inc. did this a number of years ago with their SEO Code of Ethics. Moz does it with their Beginner's Guide to SEO. Search Engine Land does it with their Periodic Table of SEO. You want to gather leads higher up in the funnel and build links along the way. With well-developed, useful, and focused content like this, it will be more likely for folks to share your site on social media and easier to establish yourself as an authority in something. That will result in easier link building. If you do it right, it'll also entice qualified prospects. For example, you could create a blog post+video/infographic about 10 Ways Small Businesses in Utah Can Stand Out Online. With a title like that, you will have identified your audience - small businesses in Utah - and their pain - how to stand out online. You would then have a pretty good hunch that folks downloading that offer are your audience. I know none of this is technical SEO help for you. But content has the biggest impact on SEO ... plus, I've seen great content beat technical SEO before.

    | justin-brock
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  • **Everett Sizemore - Director, R&D and Special Projects at Inflow:  **Use the Google Scraper Report form. Thanks.  I didn't know about this. If that doesn't work, submit a DMCA complaint to Google. This does work.  We submit dozens of DMCAs to Google every month.  We also send notices to sites who have used our content but might know understand copyright infringement. Everett Sizemore - Director, R&D and Special Projects at Inflow Endorsed 2 minutes ago Until Manoj gives us the URLs so we can look into it ourselves, I'd have to say this is the best answer: Google sucks sometimes. Use the Google Scraper Report form. If that doesn't work, submit a DMCA complaint to Google.

    | EGOL
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