Welcome to the Q&A Forum

Ok, thanks for clarification, RDFA is a new one on me, but that makes sense now.

Thanks for taking the trouble - I'll sit tight and wait for Google then.

hello Massimiliano,

Thanks for coming back to me.

I'm still a little confused.

The tool you pointed me to is the one I was using.

I can see the breadcrumbs you refer to as well, but I'm not sure the posts are marked up correctly, despite the tool suggesting it's 'all good'.

When I look at the page source I can't see any 'itemscope' or 'itemprop' code, which I would have expected to see?

Any thoughts? Can anyone put my mind at ease?

Regards,
Nathan

Hi,

I've recently marked up some Events for a client in hope that they'll appear as rich snippets in ther SERPS. I have access to their Google Search Console so used the Data Highlighter facility to mark them up, rather than the Raven plugin available for WordPress sites like this.

I completed this on 10th July and the snippets are yet to appear - I understand that this can take time and there are no guarantees - but as a novice it would be reassuring if someone can advise that I have done this correctly.

We did incidentally resubmit a sitemap after completing this task, but I'm not sure if that makes any difference.

I've read that it's the structured data testing tool that I need to use to test my markup, but when I input the urls below, the tool doesn't tell me a lot, which either suggests I've marked it up incorrectly, or don't know how to read it!

http://www.ad-esse.com/events/19th-august-2015-reducing-costs-changing-culture-improving-services/
http://www.ad-esse.com/events/160915-reducing-costs-changing-culture-improving-services-london/
http://www.ad-esse.com/events/151015-reducing-costs-changing-culture-improving-services-london/

Any guidance welcomed!

Many thanks,
Nathan

Thanks for clearing that up and for your swift response!

Regards,

Nathan

Thanks very much for your thoughts Patrick.

I completely agree, I feel sure the new template is better for UX and will hopefully improve conversions. It seems crazy that the main body copy should appear on this theme below the fold, not to the right of the product images.

I think my concern is still that having absolutely no copy in the main body area of the WordPress dashboard could potentially be bad for SEO. I have had to move the text to a field called 'Product Short Description' for it to appear to the right http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/.

If anyone can confirm this one way or the other I'd be very grateful.

Regards,

Nathan

Hi,

I manage this WordPress website http://www.the-fireplace-company.co.uk

I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/

Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion!

The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search.

Any pointers would be welcomed.

One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be?

Regards to the Moz community - thanks for reading.

Nathan