We have set up our H1 to contain the product name - it used to be our Company name all the time - would this affect our sales

[CostumeD]

We noticed recently on our site - that our H1 tag was the Company Name - we changed this to be the product name - our products would be searched for by all or part of the description.

Our sales have dropped of the days since we changed it, could it be a result of this change ?

Is it best to have the H1 tag as the product name ?

[ClaytonJ]

Firstly why did you change your H1. Were other changes made?  Usually your H1 would contain your most important keyword.

However you are effectively saying that you changed it to your most important keyword and traffic dropped - or did sales drop? Slightly confused.

That said did you change the font or any aspect of the relevant information.  need some more data.

The easy solution is to change it back and monitor traffic & sales. Watch for further changes all other aspects remaining constant.

[UmarKhan]

Hey Li,

Honestly speaking, I really don't think only H1 caused your traffic and sales dropped. There is something that you are missing out. For instance, you might need to see the Live/Dead links ratio of this time frame to get the better idea or the kind of links you build in this period.

Check out this previous thread on the importance of H1 and see the response of Christy Correll in this regard,

https://moz.com/community/q/are-h1-tags-important-or-influential

Hope this helps!

Thanks,

[Andy.Drinkwater]

Is it best to have the H1 tag as the product name ?

As John said, your H1 would normally be a page focus phrase, but I would also like to know if it was sales that dropped as a result of a drop in the SERPs, or is it just page conversions?

-Andy

[Everett]

Hello Li Chu,

Did the display on the page change? For example, are people now seeing the product name in a different place / font? It's really difficult to predict what can happen to conversions when major changes are made across an entire site. It could be a conversion rate optimization issue if your traffic has stayed about the same but sales / conversions have dropped.

If traffic dropped it could be something entirely different, as discussed by others.

Generally speaking, yes the H1 on product pages should be the product name. The H1 on category pages should be the category name - those both of these can be optimized.