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Yeah you'll have to wait way longer if it's a small site. Probably Google is not visiting your site too often so it will take time before they redirect all new pages to the new one.

In terms of Search Engine Optimisation, I haven't seen any categorical proof that active or passive tone will make a big difference. When it comes to writing style, the use of an active voice is encouraged in journalism, copywriting etc. It's much more effective at encouraging users to take action (i.e. buying a product for example). Whether or not that should be included in the Yoast plugin depends on personal preference. Personally I use the comprehension scores and anything grammatical as a rough guide, but nothing more than that. Especially when WP still insists on American spelling checks, and most of the subjects I write about tend to use fairly niche technical terms which will be flagged up every time they appear as a spelling mistake, and as potentially too complex for everyone. I'd say it's always worth testing on a couple of products if you're unsure. Personally I would try and phrase as much as possible in an active voice anyway (Especially any Call To Action), but if, for example, I wanted to echo Wikipedia or a scholarly academic article, I might choose to go more passive... Any automated checker will only ever be a reasonable guide - and I say that as a big fan of the Yoast plugin - there should always be human judgement applied to whatever is recommended...

Wow, that is insane right? https://www.quora.com/sitemap/questions?page_id=50 I wonder how long this carries on.

Hi, I'm using CTA in all caps and many other SEO's also used and not heard any penalty due to this ever. Second meta description is not a ranking factor it is just to increase CTR. **Don't use whole meta description in caps only CTA part in caps e.g FREE DELIVERY OR FREE SHIPPING. Thanks

Hi David! Interesting topic! I'd like to show you something here on Moz that might help hash this out bit more. This our our recommended companies list: https://moz.com/rand/recommended-list-seo-consultants/ This section of our site (which resides on the main domain, not a subdomain) helps people find various types of marketers they need for different services. I don't believe it has earned a ton of links; it's just a pretty straightforward resource for the marketing community that many companies feel proud to be included on. So, that's one approach - if you feel your customers would benefit from knowing of other digital service providers you trust in your city, then build the resource on your own website for the sake of usefulness, and maybe you'll earn a few links to it. Better, maybe some networking opportunities would arise for you for real-world work with related agencies in your city. The alternative I see would be to start a completely separate business - a directory - on its own domain. Depending on the size of your city and the number of companies offering these types of services in that city, management could be a minor effort or become a full time job. I've never build a directory, but I did curate one back in the good 'ol days once and it was a big hassle, so my view of this is a bit biased, based on that experience. That was back when you could plonk a bunch of Adsense on something like a directory and earn a bit of money. The challenge today would be how your business would directly benefit from undertaking this second path of running a free-standing directory. I'm no authority when it comes to directories. Yes, many have been devalued over the years, but local ones can still be useful in markets that aren't too saturated. The question mark for me in this scenario would be whether you would see some form of ROI for the effort. Hope these thoughts are helpful!

Hi Matt, It's still not resolved to be honest. All though it seems likely that Google are just overriding our Meta Title, although we still don't know why they've chosen that rather than our one. Cheers J

If you are looking to disallow url parameters you could use something like the following as a convention. Disallow: /?  or Disallow: /?dir=&order=&p= if you wanted to be more accurate with specific parameters. There have been a few Moz questions of this type over the last few years, if you do look to remove the parameters. Also try and ensure that the product pages you have listed are well canonicalised and point to the original product etc. A good review on how to do this can be found here. This will in most cases be enough to remove any indexation/duplicate issues.

Hi Zack, Great question. First of all, I haven't gotten to play with the official AMP plugin for Wordpress yet, but I've been researching and reading about the implementation of AMP pages within Wordpress for a while now. First of all — it's recommended that you utilize AMP pages if you are a publisher or push out content often. In other words, AMP is not ideal (yet) for ecommerce, casual bloggers, etc. You can definitely try it out, but AMP was specifically designed for publishers that churn out a lot of content. To answer your question regarding duplicate content — From my understanding, the proper way of implementing AMP pages and avoiding duplicate content is to put a canonical tag on your main page that points to the AMP page (this way Google sees that you have an AMP version of this page), as well as adding a canonical tag on the AMP page that points to the regular page. In other words, you would have something like this. Main Page AMP Page Here's Google's take on this. i'm assuming that the plugin will automatically add the correct code to the pages, but I have not tested it so I wouldn't know for sure. Please do let us know if you end up testing this out! Also, you might want to check out Yoast's "Glue" plugin for editing and adjusting AMP pages. It seems like it could be helpful. Cheers

I believe it took them a few years. They still had not recovered all their organic traffic when I worked on them but we did see a sharp increase in conversion rate. Revenue actually improved I think Moz has a case study out from when they changed from Seomoz to just Moz. I would just make sure the client understands improving organic traffic after the rebrand will be a steady process. You could look at supplementing organic with a PPC campaign or venture into social media advertising and blogging until you see improvements. Hope that helps some.

Have a listen to this, it summarizes duplicate content quite nice. https://www.youtube.com/watch?v=cxWo4ttPgAc

I dont think there is a hard and fast rule for this. I have noticed ranking increases and page traffic after building out additional directories within a site. It took around a week or so to get indexed and begin ranking within the serps and drive traffic back to the site. This was a site with a modest domain authority. I think it depends on a variety of factors. One thing id recommend is track all the keywords you hope to rank for and keep an eye on the indexation of your site.

Woot! So glad to see it wasn't a penalty!

Thank you. It appears to have corrected itself. Has anyone ever seen that happen before? That was strange.  We didn't change anything that I know of. I set their targeted location to the US as that had not been done.  That's about it. Thanks for taking the time to look.

Hi, I had a look at your site and there are a few things I would recommend: First of all you said you wanted to rank for keyword such as kitchen, new kitchen and kitchen renovation. I don’t see any specific landingpages for these keywords. So I would make a clear SEO optimized landingpage for these keywords with a clear Call To Action button. Also you should use one h1 tag for your most important keywords. On the current site for some reason the logo is inside a h1 tag. In the source code I see only inline CSS. You should combine this in one CSS file to improve website speed. In the future you could also see to implement microdata for reviews. This way you can display review stars in the search results. For me it was not clear what your conversion is at your site. It isn’t an ecommerce site where you sell products online. You want to let the users contact you about a new kitchen. Currently you let these users land on the general contact form. I would recommend to make a specific form just for this conversion.

Hi everyone! Only a year late to this question... Do you know if anyone has done any A/B testing on how H2s in the nav can negatively affect a website's rankings? I'm on the same page with everyone that it is a big no-no to do, but am getting push back from our development team. They want me to prove that it hurts a website before they change the site. Figured I'd reach out here to see if you any of you have seen tests that prove this. Thanks you! -Rachel

Thanks so much guys. Please keep more responses coming Cheers, -Andy

The idea, and I've read elsewhere that Google reads it, is to pass the img alt as the H2 text. Since we don't have a lot of text on the top of our page the only other option is to have the H2 tags at the bottom of the page where we offer some insightful text about the page.

May I ask why you/your webmaster would have noindexed your images in the first place?

I am chiming in a year late but there is just one thing I am not sure I understand. Why would you want to index images on no-index pages? What are these pages that you want to be no-indexed in the first place? If you do not want these pages to be found when searching in Google, why would you want some of the content, like images, be found instead? I am with Michael and recommend that you fix the sitemap. I am also curious to know what has happened in the past year. Have your issues resolved? Have your SEO improved?

Poah, images and text in iframes? Thats an SEO-issue right now - and one of the first to fix. It wouldn't hurt you. Everything what is providing useful infos for your customer to explain your products and helps him to decide to buy (or not) is great. images videos text reviews - ratings q&A You can also ad something like related Products or people also bought (smatphone+smartphone-cover maybe) I think that could help: https://moz.com/blog/perfecting-onpage-optimization-for-ecommerce-websites a bit more technically: https://www.stonetemple.com/do-e-commerce-sites-completely-mess-up-their-seo/