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Thank you Kristina.  This is a very interesting solution that definitely deserves some further exploration and might just be what we are looking for. Best regards, Keith

Thanks Bridget. I think the question eventually is this: If there is a mobile page with hidden content (e.g., collapsed) - and assuming it's hidden in a way that is viewable to Google crawler - does that content get lower importance in ranking even though it is not hidden in desktop? Example: Desktop version of the page has "Keyword1" visibly displayed. Mobile version of same page has "Keyword1" hidden in a collapsed view. Will the mobile version be better ranked for "Keyword1" if it will not be hidden? Even though it's not hidden in the desktop version? If it's hidden in both versions then my assumption is that the answer is yes based on this statement from Google's John Mueller (November 2014): "From our point of view, it's always a tricky problem when we send a user to a page where we know this content is actually hidden. Because the user will see perhaps the content in the snippet, they'll click through the page, and say, well, I don't see where this information is on this page. I feel kind of almost misled to click on this to actually get in there." https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html But I'm not sure if that's still true when it's hidden only for mobile. Appreciate everyone's thoughts on this.

Page Authority is just a marketing metric made by Moz and won't update until they re-run their index, which I believe is still on a ~monthly timeline. Just because Moz says a page temporarily has a PA of 1 doesn't mean Google sees it that way. If you have a good reason to change a URL structure, feel free to do it as long as you have 301s. Do not change your URL structure for small, un-needed reasons, such as cramming a slightly better KW variation in the URL.

Thanks for the reply! Yes, the issue is I have no visibility & it's getting the buy in for the product URLs to be managed to provide a similar SKU to redirect to, as this would be quite manual. The pages won't be linked from anywhere on the site now, so is this even still an issue? I just didn't think it looked to good to Google that pages keep getting deleted?

Hey Chris The main issue here is going to be authority - you could structure this perfectly and still see no dice with ranking these location / service pages. Factor in no location signals and this could be super difficult. I would look to learn from the sites that already rank well in terms of structure and if the client is gung-ho to do this despite all the caveats then set up a few locations and get some ranking data. You can then at least get an idea where these pages will sit. Remember though - we have no location signals so you are basically ranking these as location pages and all the unique content in the world will likely not get you over the authority hurdle here. Ultimately you have to start small, do some testing and measure as you go. Hope that helps. Marcus

Google stopped ranking page rank in December 2013 and has said that it won't be supporting it moving forward. So yes, it's pretty much dead. I too was speaking conceptually about the "link juice" or power that flows from one source to another. Moz tries to measure / quantify that power in the form of domain and page rank.

You are in a highly competitive market and will be battling against sites that have huge marketing budgets so you need to look at much more than what is on your page. You are going to have to look at trust and authority and build those by getting some amazing links. Between content, links and UX, I couldn't say that you need to do more of one than another - each play a vial role in how Google sees your site. I would also pay attention on click through rate (CTR) because if people are hitting a page and then leaving again, this will be harmful. Spend some time looking at your site metrics but also look at where your visitors are coming from. Are they coming from Ireland? UK? Internationally? Is the .ie working against you? There are so many questions that should be looked at, but I hope this gives you a few pointers. -Andy

If your page titles are right for your readers then I really would not worry about this one too much. Users > search engines.

Hi, Thanks for you advice. I don't see what you see with Amazon, in fact I see something very strange - http://d.pr/i/1ik1T The product reviews sit in their /product-review/ directory and these urls appear to be no index, no followed. They also have a canonical back to the original product page - why bother if the url is no indexed? If I've got that right it would seem Amazon don't get the full value of the millions of pages or product reviews they have?! This from the Google url you referenced seems to sort out my problem thanks! rel="next" and rel="prev" are orthogonal concepts to rel="canonical". You can include both declarations. For example, http://www.example.com/article?story=abc&page=2&sessionid=123 may contain:

Hi Derek, Could you please tell us if i have answered your question? If so, please mark the answer. It's nice to get some credits for the work Thanks very much. Bas

Hi Kjersti, Ok, so: Google likes unique content that is original and has added value. This content is probably the same for all installers. Perhaps they have placed to logo of the installer in the top. Copying it to your domain doesn't make it different from all the other installer-pages on the original domain. If that is the case, i would leave it at that domain. It has no positive effect on your client's site. What you can do is write great articles on the domain of your client. Take the pages from the supplier as an example and write articles that are much better. More added value, easier to read AND: fun or exciting to read. That way, you produce original content that visitors will want to read. Word for word. Perhaps they will even share it on their social media accounts. This way: you make this site stronger and will almost certainly improve the position in the SERP's. If people are actually starting to share these articles in social media, you will also improve the local visibility of your client. Greets, Bas

Thanks both for responding - EGOL's response was a really straight answer, although I appreciate the detail from Ruth.

Hi, Part of this depends on how the backend of the website is structured. If it's easy enough you could make mass changes to the main celebrity page and have those changes take effect on your other pages as well. Obviously this doesn't change the fact that you would still have 20K page to update. With that in mind, another scenario might be to put canonical tags on the news, videos, and image pages that point back to the main /celebrityname page. This depends on how you want your pages to show up in search results, but that would help cut down on the duplicate content, as well as putting ranking "power" in one main place without having to make a ton of manual content changes. Hope that helps!

Those two options aren't as opposing as you might think. The first option deals with having a highly specialized task/item/service that works for multiple industries. The second option expands on services more. Either one can work depending on what exactly you are offering as an industry and what people in those industries are searching for. Take into account the fact that relevancy is a thing. Just because you don't use the exact word you thought you needed to use, that doesn't mean you can't be found for it. Also remember that everyone searches differently. Just because you believe people should find you for a certain set of terms doesn't mean that they will all always be entering in those terms that exact way every time into Google. So its usually best to expand the way you talk about your industry, make sure to use not only corporate buzz words but also more generic terms that are related, dig deeper into your analytics to see other ways of how people are finding your site, and take a look at Search Console to see what other terms are out there that you have impressions on but poor Click through rate. Overall, this is part science and part creative writing. You need to find the right terms for the most qualified traffic for the right page for your site... but you need to make it sound good and look good without seeming stuffed, spammy, or deceptive. There is no easy formula for word placement that will function 100% of the time. You might find that **[field reporting] **is a better term in general so might want to use that in your homepage but then [incident reporting] might have better clickthroughs when paired with [medical] and [defect inspection] could convert better when paired with [construction]. Or you could find that the search volume isn't that different between most of them and that **[field reporting] **is the main way that all people are looking for your services.

It still takes place, and can be up to a page apart in ranking a site for one keyword and capitalized and lowercase as well lowercase results were 1,450,000 and uppercase were 2,430,000 that's kinda offputting since for many keywords, it's going to be a matter of preference of a user on how they will either uppercase or lowercase a search term. It's sad 3+ years later it's still the norm.

Can you clarify what you're concerned about for 301 redirects in terms of link juice? 301 redirects don't carry as much link juice as a direct link, but it doesn't impact correct links, just the links that, otherwise, wouldn't get link juice to your end destination at all. (Though, if your canonical is working correctly, it'll pass the same amount of link juice as a 301 redirect.) Dr. Pete goes into this a bit more over here: https://moz.com/community/q/do-canonical-tags-pass-all-of-the-link-juice-onto-the-url-they-point-to

Hi msphoto! Did Craig's response help? We'd love an update.

If you are changing the URL of your evergreen content each time you update it and then 301 redirecting the old URL to the new, that could definitely be impacting the organic traffic potential of that content. I would recommend keeping pages at the same URL even after updating them - so it may make sense, for your frequently-updated pages, to move them to a page without the date stamp in the URL so that you're not republishing and moving the page.

Check to see if they are both in the index (or 1 is in supplemental index). If so, it's an issue. In general, capitalization does mean a different url (think of all of the link shorteners that user a mix or upper and lower case letters in order to differentiate)

1 and/or 3. not 2. if there is a lot of volume and its competitive keywords, #3 would help you build sites that are more focused on specific topics (which are ranking well now). Note that this is harder to manage/maintain and will have a larger investment in marketing than option 1. I also think you should have 1 "corporate/umbrella" website that does what your option 1 says which links to your option 3 sites. Hopefully you can have both sites ranking for your terms.