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    Travel site schema problems

    Intermediate & Advanced SEO
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    • msphoto
      msphoto last edited by

      I'm developing a travel site for my home state (Kansas - http://www.kansasisbeautiful.com though it's still has some development being worked on), but struggling to find scheme to work with for some items. So far my site is laid out by both region (northeast Kansas, western Kansas, etc.) and location types (waterfalls, parks, etc.). I'm currently working on coding in schema markup. I've found schema types for waterfalls, parks and landmarks, but I'm struggling to find anything for scenic drives (or highways, drives, anything related), hiking/biking trails and regions (northeast Kansas, southeast Kansas, etc.)

      The question I have is: What can I do to still try and put some kind of markup when there's nothing available that fits the item I'm trying to markup?

      1 Reply Last reply Reply Quote 0
      • CraigBradford
        CraigBradford last edited by

        Hey,

        The general rule is to use the most appropriate level above. For example:

        Thing > Place > Landform > BodyOfWater > Waterfall

        In the waterfall example, if there wasn't a specific entity for waterfall, you would use the level above "BodyofWater"

        This isn't ideal, but it's the best you can do without something more specific.

        Craig

        1 Reply Last reply Reply Quote 1
        • MattRoney
          MattRoney last edited by

          Hi msphoto!

          Did Craig's response help? We'd love an update. 🙂

          1 Reply Last reply Reply Quote 0
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