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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Honestly I wouldn't be able to tell you. As the article brought up cloaking I'm going to guess yes, however I haven't got any source or test for it.

    | ThomasHarvey
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  • If you've made the suggested changes on Bing and you're having the page break, then I would unfortunately sacrifice Bing. Alternatively I'm sure there are developers out there who could fix this and bypass your issues. You'll just have to weigh up if the "mobile friendly" on bing is worth it.

    | ThomasHarvey
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  • Thank you Oleg for confirming. I think a lot of people should be aware of this as well! Thank you again.

    | fablau
    0

  • This is where hreflang tags come in. Here's a great diagram I found: https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png on this site: https://hreflang.org/use-hreflang-canonical-together/

    | ThomasHarvey
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  • Thank you for your replies. I don't think the content will be exact duplicates, however I haven't seen it yet. My concern is that it will be low quality, product page content, put up quickly (so could be duplicate with supplier sites) because no one can write 17,000 that quickly. Will so much low quality content affect us?

    | BeckyKey
    1

  • In a perfect world if we could control all the links that link to our site we would have them link to the new URLs. However what I was trying to illustrate is that when you change your URL there is a method of making sure that the old directly which are going to be pointing to your older  URL structure  Wilburn point to your new URL  structure  via 301 redirect. Considering you are changing the URLs with links  e.g  example.com/old must 301 redirect to example.com/new

    | BlueprintMarketing
    1

  • Shawn124, whenever you move from HTTP to HTTPs, you'll need to set up the 301 permanent redirects for pages on the site only. The other elements, such as images, JavaScript (if they're external files), and .CSS files will need to be changed only in the code so that they reference the new HTTPs URLs, and not HTTP. If you load an HTTP element (such as an image that uses the full URL in it's reference rather than the image filename only) on an HTTPs URL, then the browser will give you an error.  So generally you need to do two things: set up 301 Permanent Redirect for the page URLs. search the entire website for all references to HTTP and  change them to HTTPs (unless you're linking out to an external site). If the site is in WordPress, you can use the Search and Replace plugin to replace it all at once in the database.

    | becole
    1

  • Just keep in mind that people would much prefer to scroll to find something than not see it at all. Perhaps exchange the tabs for in-page anchors that will scroll someone down to a particular part of the page from the top? I have seen Google index these anchors as well, so word them carefully, and you could gain extra from doing so. -Andy

    | Andy.Drinkwater
    1

  • Its really hard to analyze a traffic drop like this without some critical information about serps. The main guess here is that some high traffic ranking just dropped, that's why im asking about the SC information. And yes, some of all of these issues combined can cause the traffic drop. I'd try to use the analytics information looking for some specific item, such as a page what recieved a lot of traffic and then stopped recieving

    | GastonRiera
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  • Thanks. I think the content on page is pretty good and strong as we have just done an upgrade of the website. Just recently Google decided to show this description from DMOZ.

    | Malika1
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  • Hey Tom! How are you?! The canonicals on your example may have had a brief disappearance, however please look at the below exaple where the canonical was implemented but ignored, http://webcache.googleusercontent.com/search?q=cache:02443r6Ooc8J:www.britishbraces.co.uk/braces/runner-end/runner-end-trouser-braces-wine-5611.html+&cd=84&hl=en&ct=clnk&gl=uk

    | HappyJackJr
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  • Hello Andy Thank you so much For answer, have disabled All plugins, can you tell me any plugins by which i can get to know this error, because of this types of link I total lost my ranking as well As All my traffic,. When i search in google it shows like attached screen shot please check http://prntscr.com/cep30j & suggest me What to do thnx

    | innovativekrishna1
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  • Yeap it's really rare. Even more rare that WMT doesn't scream any error. To check my mistake, i've run a screaming frog too. Sorry.

    | GastonRiera
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  • I think Thomas is correct - Google will show whatever they think is the best user experience - IN THEIR OPINION. But in looking at the pages - there is something on that page that does not seems to be on the other - I'm attaching a screenshot - its the text phrase at the bottom of the page  - my norwegian is rusty ( ha ha ha) but it looks like that text block has the same brand names there that are in the meta description in serps - see attachment of image What I have been seeing for over a year now is when the meta description matches text on the page - then its more likely to show in the serps that way - but other than that I don't know of a way to "force" google to serve up your meta description in serps. 0ys80bendz81o780lfbi

    | ASEO
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  • Many thanks Beau - much appreciated.

    | McTaggart
    0

  • Thanks for your feedback Beau and Jordan - very helpful Luke

    | McTaggart
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  • Hi Lewis, Firstly thank you for taking your time to respond in depth to my question. Since reading your response, I have done the following... Identified the parameters that should NOT be indexed, these are; 'brand=', 'min=' and 'max=' The colour filter 'colour=' is to be kept indexed. I have reviewed the website and found that users cannot currently select to filter more than on colour, which eliminates Google from indexing multiple colour filters in one URL. However, users can still filter by colour and brand, hence why I have requested ours devs to meta noindex any URL that contains the 'brand=' parameter as well as any URLs that have the 'min/max=' parameters as these are price filters. I have also requested rel=next/prev to be implemented correctly. The above should drastically reduce our indexed content. As well as this, I have added the following parameters into Search Consoles' URL Parameter tool as 'No Crawl', 'brand, min, max' -  although I understand this is not a guaranteed fix, it was my first option with no immediate dev time over the weekend. Now the only URLs in need of a canonical is the colour filtered URLs as 'brand, min max' are all noindex. I have asked dev to ensure the canonical points back to page 1 for now, however I am looking into a view-all page option so the canonical would point to that. A good learning curve all of this!

    | HappyJackJr
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  • Thanks Brian, this sounds plausible! I'll definitely pass this through.

    | Adriaan.Multiply
    0

  • Yes, Google will give you credit for adding value to pages. You must have them crawled as a Googlebot immediately after no indexing is removed. Your no indexing will pass page rank of thin content could save you potentially from a penalty however if you have a better page redirected to that page using a 301. You will not receive the existing traffic if your ranking for that keyword at all if you noindex it. Well, you'll lose a lot of it until it's fixed. You will have more trouble ranking for that keyword if you remove the page from Google's index. However, if you feel your content is that thin I would recommend no indexing them if you are going to fix them. And you must be willing to fix them extremely soon. How are you going to rank for a term Organically if you no index it you will hurt it that is not currently getting traffic? A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results. You should use this when you believe you have a page that search engines might consider being of poor quality. What does a noindex tag do? It is a directive, not a suggestion. I.e., Google will obey it, and not index the page. The page can still be crawled by Google. The page can still accumulate PageRank. The page can still pass PageRank via any links on the page. (PageRank, in reality_, there are a lot of other signals that are potentially passed through any link. Better to say “signals passed” than “PageRank passed.”)_ Crawl frequency of a noindex page will decline over time. Crawl frequency refers to how often Google returns to a page to check whether the page still exists, has any changes, and has accumulated or lost signals. Typically crawl frequency will decline for any page that Google cannot index, for whatever reason. Google will try to recrawl a few times to check if the noindex, error, or whatever was blocking the crawl, is gone or fixed. If the noindex instruction remains, Google will slowly start to lengthen the time to the next attempt to crawl the page, eventually reducing to a check about every two-to-three months to see if the no index tag is still there. The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. If so 301 redirect the poor content page to the right content page. Your question on page rank and no index yes page rank can accrue Google will still read the page. They will derive some information from the hypertext inside the URLs. Before you remove content The following are some guidelines you can use: Make an educated (non-biased) judgement: Is your content’s quality “worse” than this content? Do you cover the topic in enough length and sufficiently in-depth? Which aspects of this content is your page not covering completely? Which “user intent” queries is your content not answering? How can you make your content better? Can you use any great imagery or diagrams to supplement your content? Are there any YouTube or other videos which can add value to your content. Iterate and do the above for all of the pages which are outranking yours. The first few are going to be the hardest — it’s likely that the rest will follow a similar pattern. There are no short cuts. You’ll have to review all the pages which are outranking you to ensure you leave no gaps. Update Your Content To Fully Answer The User Search Query Once you’ve seen what you are up against, you need to update your content. To put it simply, your content needs to be better than the competition. It also needs to fully answer the user search intent which we have identified previously. Make it the BEST content out there. Given that you’ve already analyzed your competitors’ content, you should have a pretty good idea of what your content is missing. Supplement your existing content with that additional content, but Don’t rewrite it completely. You’ll likely lose the precious content that Google was ranking you for. Don’t write a new post with the hope that this will rank better. It’s a much longer and harder journey than pushing up your already existing content. Of course, don’t change the URL. As discovered in this case study 468% traffic increase case study, Google will reward you for your efforts. Use the judgment calls from your competitive research to plan what needs to be added or updated. Enhance it with any missing content While looking at the organic keywords which you are ranking for you might come across user search intent keywords for which you have no content. Let’s say, for example; your content discusses enabling Joomla SEF URLs. If in your research you find that you are ranking for “disabling Joomla SEF URLs,” make sure that your refreshed content answers that query also. These queries are pure gold — make sure you are answering them You can see a larger version of the photos  below here http://i.imgur.com/cPpz5no.jpg http://i.imgur.com/m1MSsoh.jpg http://i.imgur.com/aqMgiWU.png Reference http://www.hobo-web.co.uk/duplicate-content-problems/#thin-content-classifier https://www.stonetemple.com/gary-illyes-what-is-noindex-and-what-does-it-do/ https://www.mattcutts.com/blog/pagerank-sculpting/ ** when rebuilding** https://moz.com/learn/seo https://ahrefs.com/blog/link-building/ https://moz.com/beginners-guide-to-link-building http://www.bruceclay.com/blog/what-is-pagerank/ this is similar because it addresses turning off pages and turning them back on https://moz.com/community/q/inactive-products I hope this helps, Tom cPpz5no.jpg m1MSsoh.jpg aqMgiWU.png

    | BlueprintMarketing
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