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I do not believe that having a summary or even those reviews on the page is against guidelines, they just don't want you using third party reviews (those reviews that were not left on your site specifically) to show schema data that they use in SERPs.

George, I think it's a great move to move the content over to the company blog. If the content is good, then it should help the overall domain and it's visibility. There are, though, some considerations: Duplicate content. Once you move the content, you don't want it residing in two places. You'll want to see if you can set up a 301 redirect(s) from the old pages to the new location. I don't recall if this is possible with blogger, though. You'll want to check the backlinks to see if you can any of the links pointing to the blogger blog updated to the new location.

This resolved. It was internal link anchor text

Hi Furtak, Thanks for the response. Keyword you mentioned must be in anchor text or URL? We have keyword in URL but not anchor text. And...how about linking this 2nd tier page internally from many number of possible links; so that it'll show-up in Google naturally? One of our most internally linked page is showing up in Google which we wanna replace with this new page Thanks, Satish

Hi Dirk, You got it right. All the pages we redirected were pointing to similar pages once, so probably they should be okay as u said. Regarding disavow; what are the metrics to decide on a link? Some links might be good looking with decent DA and might be hurting us. What's the best way to findout actual back-links dropping us down. Disavow comes with risk as there are chances we may reject good links, so it's better to make sure about the links. Thanks, Satish

Hi Ramon, Thanks for your detailed response. I could do both the above things you mentioned but there is a basic problem: there is no webmasters account for the old sub-domain. Only if I have webmasters - I can remove the URLs manually/automatically. Can I remove sub-domain URLs from main domain webmasters? What other options do I have to go about doing this - create new webmasters? (Verification would be an issue then)

I would say a few factors at play Just guessing, but if the ranking in question is "best g9 led bulbs" then the post outranks partly because it's in the HTML page title tag and H1, while it's not in the product page While only part of the equation, the blog post has over 500 words and the product listing page has under 250. Word count isn't the only metric, but it's a large influencer You have one internal link from the blog post to the product listing page, consider building out more - this is a good starting guide https://www.gotchseo.com/internal-linking/ There are some longstanding SEO basics that may still apply here, such as using the keyword early on in the page, having content higher in the page, etc. While not always possible on ecommerce pages, keep in mind when there's opportunity Hope that helps, let me know if you have any further questions!

Hi Yes I agree, to be honest most of our product pages won't have many backlinks, if any so I still want the 301 included on the pages which don't. Thanks

Hi there. Good backlinks, social media engagement, interlinking and more traffic to those pages (with good engagement metrics of course) are your friends here

Hi there. As far as I know (99% sure), GSC won't let you do the address change for the same domain name. Also, they recommend having all versions - http and https. So, I'd say just add another version

We track 35 sites carefully and we are yet to find any evidence that we can attribute to the penguin update. We have asked around and have not yet come across anyone who has been impacted. We are keen to hear from anyone with a clear and obvious impact.

Yes, that's how you could do it. Thinking about canonicals made me wonder whether this site auto-generates self-canonicals like some sites do? If there was canonical information on the vanity page pointing to itself, that might conflict with the 301 and may be sending Google mixed messages.

Hi Mike, Great! Do not worry, I know about the issues with the Spanish accents. You are absolutely right. Your answer is very complete, with all the options available. I have only mentioned, the cross linking, assuming that all the other options were already tried. Which might be not be true nor the best option as a start. Specially if the practitioner does not have experience enough. Mª Verónica

Good answer Dirk. I like your idea of adding valuable, relevant content to the pages Dirk, good thinking. Personally, I'd rather Iet Google know these pages are removed intentionally and not due to errors, so 410 rather than leaving as 40. One thing to be mindful of, though, is how much crawl budget you're willing to give to these pages. If we're talking about a lot of pages in bulk, I'd be worried how much crawl budget they'd eat up over time. As you point out, they'd likely drop in rank anyway due to loss of internal links too, so might be the cost to the crawl budget isn't worth it?. Another solution (using your idea Dirk), would be to somehow automate the process of, when a listing is marked as sold, the listing is removed, other properties in the same area are added (as you suggest),  then some time later (month or two?), a 410 header set. The other option would be to 301 the old pages back to the area page for the properties (perhaps with something like a bootstrap message saying the property is sold but others in the area are available). This would pass juice etc back to that page. but, of course, you'd be telling G that the page had permanently moved, which isn't quite the case.

If it's a system that doesn't support .htaccess, it's likely IIS as Kevin said. That said, when you say: So, I don't have a way to do 301 redirects. ... This makes me wonder if it's not IIS (as 301s are possible with IIS, just in a different way, as Kevin outlines). It'd be good to confirm what your hosting environment is either way though, as it'd be hard for anyone to give a decent answer without knowing this.

Very good answer by EGOL. Quality over quantity any day. As for being awesome content, remember that it should be awesome content that answers the needs, questions etc of your target audience. Also, remember that to be truly effective, your content should speak to your demographic at different stages in their buying cycle. From 'Discovery' pieces, through to comparison articles etc, always be mindful when writing an article who you're targeting the content to, what stage of the funnel they are likely to be, and how you can HELP them understand the issues and move on to the next stage. Sounds like a lot of work, but once you get into the workflow, it's worth it. For content ideas, think of questions too - If you've been in an industry for a while, you may already know what common questions come up - use this! It's gold. Also, if you have any sales folks (or any customer-facing folks) ask THEM what questions they get asked by customers most often - keep a list, look for trends and there you have an ideas list for your articles. This is just one idea - there's loads of great advice out there on the web for this sort of thing. Check some Whiteboard Fridays on content topics too, there's some good ones from what I remember. I'd then mix really stellar content with some outreach. Be careful with outreach though, be smart and always think of adding value. Can you partner with any businesses in the articles? Can you write any guides that mention other (non-competing) businesses and produce or co-authored piece that'll be shared to both your social audiences & email lists? If you do base an article on customer questions, would the customers be happy to be mentioned in the piece (always ask!) as if so, perhaps they'll share it? (who better to help you reach more If you do base an article on customer questions, - always as permission - but, would the customers be happy to be mentioned in the piece ( "Joe Blogs from [town] raised a great question which lead to this article...] as if so, perhaps they'll share it? (who better to help you reach more customers, than your existing happy customers). Anyway, just a few ideas.

Another thing to tell your friend. If 301s did not work, the whole web would implode. This would suck for website owners as they would never be able to change anything with a URL without losing traffic. It would suck for Google as they would have perfectly good pages that move drop out of the index for no other reason that it moved, This would mess up their search results as good quality pages would drop out of the index and this would suck for users as they would not be able to find good quality pages in Google. Google does not want to upset users as they need to users to keep using Google. If website owners were penalized in this way, they could get frustrated and stop producing good content. It is kind of a "chicken or the egg" type of explanation, but I think you get the point. All of that said, there can be issues with how 301s are used, 301s can be used incorrectly, this can mess up rankings, and that is true. But done right, 301s work, and they have to so that everyone (users, webmasters, Google) can benefit from a better web.

Hi Britney,  my plan would be to put at the end of the page about 5 small unobstrusive links to 5 different relevant affiliate sites. Thanks for pointing to the case study, which was very interesting and gives hope that if we would suffer penalization by google we could recover fast by just removing the links.

Thank you....Got it from screaming frog as u said