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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi Luke, Yes you do want those links. I'd rather them being dofollow and only in a single page, such as blog post. Remember to be cautious enough not no be obvious to google. For example, do not make links reciprocal (they give you a link as you give them a link).  And of course these links should not be your only links, i believe that you already know that. Best luck. GR.

    | GastonRiera
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  • Thanks for your helpful feedback Gaston - much appreciated.

    | McTaggart
    1

  • Thanks for your helpful answers - much appreciated

    | McTaggart
    0

  • Thank you both, finally getting around to doing this now!

    | IsaCleanse
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  • Thanks for answering. i´m not explain myselft well, i´m working in adventureroomsmadrid to improve adventureroomsmadrid, but both are improving even without any job done in adventurerooms. Adventurerooms is improving without work, now is only a screen with two links (i´m not interesting in improving adventurerooms only interested in adventureroomsmadrid)

    | webtematica
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  • Organic sitelinks in the SERPs are an automated feature. The best way to try to get them to show up (no guarantees) is to have good, quality content; ensure that your internal linking structure is done well; have a proper sitemap; and breadcrumbs may potentially help. Even then, they may only show up for very specific searches. I've found that getting them to show up for your branded searches tends to be easiest. You are able demote sitelinks that you don't want showing up in Search Console but you can't pick and choose which exact ones you do want showing up. https://support.google.com/webmasters/answer/47334?hl=en

    | MikeRoberts
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  • I think one issue you are having is targeting the same keywords on multiple pages. I would recommend doing some extensive keyword research with Moz and mapping all your keywords to their appropriate urls or landing pages. Build out a keyword map and write content accordingly. One quick solution for your "just-listed" pages you could canonicalize them to the neighborhood page or target different keywords on that page. Hope that helps some.

    | JordanLowry
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  • Will this be on the same domain? If yes then: make sure you verified all properties in GSC: www and non www of your domain fetch all links from Google search results with some tools like scrapebox scan entire website page by page and make a list of all pages/posts/etc (you'll need them later) go to wp dashboard - settings - general and change there from non www to www wp address url and site address url (probably you have to login again after) empty cache if you have cache scan again your entire website and check if there're links pointing to non www version of your domain (probably will be redirected automatically but save this list) correct them - in most cases they were manually added combine lists of links: from Google and from your scan; remove duplicates; make sure all are non www do 301 test with tool like scraming frog to see if all non www pages are redirected with 301 to www pages without errrors combined list of links sent to reindex to speed up the process - you need some indexing software or service no need to set preferred domain but if you wish?

    | PenaltyHammer
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  • Thanks for the reply. I originally thought I wouldn't (and shouldn't) be able to use this in this scenario but then I stumbled across this post. All 301s are in place and working and will closely monitor the situation in GWT. Thanks Again

    | JamesCrossland
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  • Sean and Logan are right... if you properly redirect http URLs to https URLs on your site, you generally should not lose any search engine rankings as long as you're moving (and redirecting) on the same domain name. A couple of things to watch out for, though, that can cause a site to lose rankings if not done properly: verify all versions of the site in Google Search Console (http://, http://www, https:// and https://www) crawl your own site and change ALL URLs on the site, even references to image files and external files such as .js files, if you're using absolute and not relative URLs. set up only one redirect (multiple redirects can cause issues). Make sure the site doesn't redirect from http:// to http://www and then from http://www to https://www.. make sure your SSL certificate is set up properly (it's easy to screw it up so it gives errors if not set up properly).

    | becole
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  • It would probably be better (and more likely to get you responses) if you started a new question - this one is three years old. Generally, I think it depends on your scope. If you need some kind of separation (corporate, legal, technical), then separate domains or sub-domains may make sense. They're also easier to target, in some ways. However, you're right that authority may be diluted and you'll need more marketing effort against each one. If resources are limited and you don't need each country to be a fully separate entity, then you'll probably have less headaches with sub-folders. I'm speaking in broad generalities, though - this is a big decision that depends a lot on the details.

    | Dr-Pete
    0

  • Hi Mª Verónica B That's great, Many thanks for the confirmation. All the best, Colin

    | macthing
    1

  • We create sites for customers that are in the same industry, but non-competing areas. We run into this as we use the same images on each site, but make them look unique. One way we address this is by simply changing the file name of the image before we upload it to the server as well as creating a unique ALT tag for the image. Google can't really see the image itself, so by giving it a unique name, URL and ALT tag, we've been successful at not having to worry. In your case, change this part of your image upload: var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg Then, give it a unique ALT such as "Kim Kardashian Paris Securite"

    | Tosten
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  • Hi, It's ideal if your XML sitemap is an accurate representation of URLs you want indexed, i.e. the canonical versions. If you're using Screaming Frog to manually build your sitemaps, you make sure the 'Include Canonicals' button is unchecked. Doing so will trigger Screaming Frog to automatically leave out any URLs that canonicalize towards another URL, thus solving your problem.

    | LoganRay
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  • Neil, the others are right--you should first show the full content and not hide any of the content on the page like you're doing. Depending on the size of the content, though, you might consider why you're hiding the content in the first place, as you might need to create more pages on your site for that content. Adding the content to new pages on the site might be good for your users, and certainly will fix your problem. When considering the content and indexing, though, if the content is in the page source code then it will be indexed. Google does know if it's hidden, though, as Googlebot, Google's crawler, is essentially a version of Google Chrome.

    | becole
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  • first of all let's make a step back. 1. when you got hit by a manual penalty (which I asusme is the case as you filed a reconsideration request in search console), you never recover to 100%. You've made a dirty play, got a yellow card for that and you have it, at least is what I would do in my personal life, so it makes complete sense that google marks people that tried to game their system anytime in their life. 2. page 1 has just 5 free spots as other 5 (from what I see) are youtube/vimeo videos, so it's harder than you may think for getting there. I'm in fact seeing you rank with your https://www.verdictvideos.com/services/day-in-the-life-legal-video/ within the vimeo results, which means you may have done a good job in your multimedia by building sitemaps and sharing them around. 3. your backlink profile is really poor. You just have 4 links pointing to the homepage, and your domain has a trust flow lower than 20. I personally find it low. And speaking about legal stuff I would want to have a trustworthy website being featured at the top. Half of your backlinks are blackfriday stuff built on low quality websites... I don't know if you have removed them or not but they seems to be an huge part of your backlinks, and the other part are highly optimized keyword rich backlinks, I would try to variate them more and build more relevant links on more autoritative websites which is what you need. Your competitor doensn't seem to have a very solid linkbuilding profile either (<cite class="_Rm">coltoncreative.com</cite>) so with the right links and the good optimization (I haven't checked your onsite SEO) you may achieve good results.

    | mememax
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  • As to the third part of your question... there can often appear to be a correlation between some of those offerings and improved site metrics which could be signals for improving organic rankings. But there is no definitive cause and effect that I can point to that would say "yes, always put these in" or "no, they never work." More specifically, having legitimate and useful reviews can help improve user engagement and can help to improve conversion rate. Having a decent amount of reviews can also allow you to add schema markup to the page that can add star ratings into your organic results which could improve your CTR. Will it always do this? No, but it can. Videos are also a good way to improve user engagement, if its a decent and relevant video. Especially useful if people like it enough to share it either because its incredibly informative on the relevant subject or really amusing. This increase in time on page, lowered bounce rate, shares, etc. could improve organic rankings but there is not always definitive proof that this is the case. Videos can have the opposite issue as well... sometimes they just want their question answered or the information presented to them instead of sitting through your 2 minute video about the product offerings or how to install it. Good images is just good business and so are good descriptions. Having relevant images on your page can also help you take up real estate in image search as well as generic organic SERPs. Having an informative description can help with a variety of ranking signals. But you need to make sure that you are not going overboard, stuffing keywords, or attempting to game the system. For some people, adding 5 images with great, informative descriptions could be helpful. For others it could be 10 images. But for some, those 10 images could wind up inadvertently hurting them if they don't things according to best practices. Highlighting relevant blog posts? Well, that could help with retention on site as people are more likely to find the information that they need quicker and easier. Promoting flow through your site to the right information is a plus to UX which would make people more likely to come back to your site or to suggest this site to other people. It could also help with the flow of link equity to relevant pages that would then benefit from the infusion and possibly rank better. Or if overdone, or not done properly, it could have no effect, little effect, or the opposite effect as you clutter the page with extraneous links or dilute equity by pointing links at irrelevant pages. Email subscriptions. This won't necessarily have any sort of organic impact but can help in the retention of users who are then slightly more likely to return as direct visits. If you're looking for a magic bullet to increase your rankings via user engagement, there is no such thing. There are things to consider best practices and things that work for the right types of sites and things that work well if done properly.

    | MikeRoberts
    1

  • You need to make each product which appears to be duplicate different or choose the more relevant page to be the canonical. The other thing which can cause issues is if multiple URLs go to the same page, even tracking can cause this. The thing to ensure is all pages have a canonical which points to the most relevant content.

    | danwebman
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