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Category: Vertical SEO: Video, Image, Local

Dive into vertical-specific SEO tactics.


  • Oh look - there it is! http://www.seomoz.org/ugc/updated-tool-seomoz-api-data-for-google-docs Thanks for the wink, I wouldn't have gone searching otherwise. Should have thought of that first. Still a newbie around these parts.

    | AndrewBeeston
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  • To be clear, here, Guy, and to flesh out Keri's response, because as a former pro photographer and writer this is a pet peeve of mine... NOTHING published on the Internet is public domain unless the creator specifically states in writing that it is, and you can prove that he/she did so. Which is what your email to the company seeks to do, so good move. The simple act of publishing content where it is publicly accessible in no way can be interpreted as allowing anyone else to use the content/granting copyright. If the creator chooses to grant lenient republication rights such a Creative Commons licenses, the material can be used under those license restrictions, but even that is not "public domain". There is a specific license granted and you must adhere strictly to the terms of that license. This applies to all content (written, video, photo, audio, music etc) and to re-purposing and derivative works. The only practical exception for regular users is "Fair Use" which amounts essentially to quoting very small parts of the original - in order to use it in a review, for example. (Other parts of Fair Use include things like use in textbooks and by libraries) Bottom line: if a website owner didn't create it from scratch, they have no right to republish/use it without written permission from the creator./copyright holder. And the fact lots of people on the web abuse this law won't protect them if they get caught. I'm not a lawyer. Don't even play one on the Internets. But anyone who thinks the above doesn't apply to them is asking for a world of hurt. Not to mention ripping off the original creator. If you think you're exempt, better have a good lawyer's proof to back it up. /rant Paul P.S. Some works were copyrighted so long ago (and copyright not renewed) that they have fallen out of copyright protection and are actually in the public domain. But we're talking over 100 years and you'll want to have proof before using.

    | ThompsonPaul
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  • I had thought about that, but unfortunately the plugin is for Lightroom, not for WordPress, so all the files are .lua files that when opened in Notepad++ don't seem easily modifiable.

    | StephenWeigel
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  • Hi Nittala, The last I heard from Google on this, their position is: "Below the reviews by Google users, we may link “Reviews around the web” on third-party sites." see: http://productforums.google.com/forum/#!searchin/business/third$20party$20reviews$20not$20showing$20up/business/mPz5bqu7ViM/mhgNtGtkqUcJ Note that they say 'may'. I don't know of anything you can do to force Google to display third party reviews on a Google+ Local page. How long ago did you get the reviews? In the end, it's up to them whether they want to display these or not.

    | MiriamEllis
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  • Thanks a lot Dana, that's really great advice!

    | greenfoxone
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  • In addition to what you have, maybe something about mobile SEO. How to make the phone number clickable on your site on a mobile device. Maybe something about responsive. How about something about <a class="attribute-value">http://schema.org/LocalBusiness. A little advanced, but hey it's a meetup. If they wanted the basics they can just Google it.</a>

    | EvolveCreative
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  • Hi Gordon, Thanks for coming back for further clarification, and I apologize if my response was too vague to be properly understood. Let me try to explain this better. When you do a search for something like 'pizza manchester' or you do a search just for 'pizza' from a Manchster-based device, Google will typically show you 3 types of results. One will be the traditional organic results that have been around forever. There will also be PPC AdWords results, right? But there will be a third type of result for this specific kind of query, and that will be the true local results, which are accompanied by the grey tear-drop shaped pins with letters in them. Those are the local results, currently most typically linked to the business' Google+ Local pages. They are governed by different data and are really separate from the traditional organic results. Google may show only one result like this on a page, or they may show 3, or 7, etc. The display has changed many times over the past half decade, but basically, the idea here is that these must be viewed as totally distinct from the other types of results on the page, as different factors govern them. What we were discussing earlier is that, back in 2010, Google stopped showing true local results for website design and SEO firms. So, you'll get organic results for these queries, not local ones. I hope this makes better sense.

    | MiriamEllis
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  • Hi TechWyse, You're very welcome, and I'm sorry you experienced a glitch in the reporting system. If it happens again, please comment on that fact on the thread in question.

    | MiriamEllis
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  • If you are signed in you can manually run a crawl of your site under the research tools section (at the top of the screen) that will give you a spreadsheet with all the information and errors. If it's already a campaign. When you're logged into the campaign, head over to the crawl diagnostics page.  Here you should see a drop down where you can choose csv and export.  Once this is downloaded, all you need to do is sort the column for error type and scroll over for the referrer. Brian

    | Brian-H
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  • Hi Nexxtep, So it does sound like your business has a real local component. The trick will be to convince Google of that What keywords are you trying to rank for? I looked up 'it services valdosta, ga' and am not seeing it bring up any true local results at all. So this may be one of those industries for which Google just isn't going to show the pack of local results at all, no matter what you do, meaning that your efforts will need to be largely organic.

    | MiriamEllis
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  • They just need a Gmail.

    | WhoWuddaThunk
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  • Hey Justin - it's been a while since you posted your question. Did you get the answers you needed or can you give us further clarification of what you're still needing help with? If you did get the answers you needed, could you mark as  "Good Answers" whichever answers you found most helpful and mark the overall question as answered? This will help other users who may come across the question in the future. Thanks! Paul

    | ThompsonPaul
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  • Hi Clicksjim, This is an 'it depends' answer.  Basically, yes, if you're creating a brand new listing, you still create it via Places, but in regards to what happens with + and + Local, that's more complex. Here's Google's own explanation of this topic: http://support.google.com/plus/bin/answer.py?hl=en&answer=2623007 And here is a really good FAQ: http://productforums.google.com/forum/#!msg/business/oRvAQC_IakA/vsfNhuMzURYJ In reading that last post, do note that it was written before the whole merging thing happened, so merging is available to some businesses now, but not recommended for all. Read: http://blumenthals.com/blog/2012/08/10/google-business-pages-to-merge-or-not-to-merge-that-is-the-question/ and http://blumenthals.com/blog/2012/11/28/having-issues-with-your-glocal-social-merge-my-advice-dont/ and http://blumenthals.com/blog/2012/12/19/service-area-business-with-a-verified-social-local-google-page-delete-it/ Hope you find these helpful!

    | MiriamEllis
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  • A natural link profile is a combination of all kinds of links. I would also continue to build great content. That PDF is the best one I like. People would only link to it if it's useful. So continue to do those. Depending upon your niche, find industry influencers and see if they are willing to blog, tweet, facebook, pin your website/url etc. Competition Backlinks is also a nice way to look at what's out there. Resource Links = Not my favorite Guest Posts = These are directory links of today. They are being over used, spammed like crazy. Just not over do any one kind of links. That's it. I hope this helps.

    | NakulGoyal
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  • Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!

    | MiriamEllis
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  • Did anyone experience a dance where it went down and came back up after a week? I mean, realistically speaking is there really is a chance it would sort out by itself? Is there anything I can do to fix it?

    | levylevy
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