What are you most concerned about or interested in for Local Search?

[BedeFahey]

Hi All,

I'm speaking to a local SEO meetup at the end of this month. If you were attending (hypothetically), what would you be most interested in hearing about for local search?

The audience is a mix of SEO professionals, web developers, internet marketers, and business owners. I suspect that there will be a number of people who understand the foundations of SEO, though not all of them will be practiced at implementing it. I believe the number of people who get really indepth with Local is quite small.

At the moment, I'm thinking about covering things such as:

• The local search universe in general--which data sources are doing what these days, where it's heading.
• Google Local+ recent changes
• Migration to Local+, data cleanup, merging (or not merging!), and other Local+ nuances
• Current ranking factors, and where I think they're going.

I'd love to hear, and greatly appreciate, any ideas you might have.

Cheers,

Bede

[EvolveCreative]

In addition to what you have, maybe something about mobile SEO. How to make the phone number clickable on your site on a mobile device. Maybe something about responsive.

How about something about <a class="attribute-value">http://schema.org/LocalBusiness. A little advanced, but hey it's a meetup. If they wanted the basics they can just Google it.</a>