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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.


  • Semrush is a good option, another is Searchmetrics which will give you that information and more. Remember though that these are only trends, there is no way to get exact data. Obviously you can just rank check as well if you really want to know. Be wary of going down a rabbit hole though, realistically what are you going to do that improves your business by knowing what your competitors rank for? There are probably better ways to spend your time. I hope this helps, Craig

    | CraigBradford
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  • That's what I'm doing and isn't working... But thanks!

    | theLotter
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  • I'm going to go against the grain here and say that I don't think you need or want separate pages. These are synonyms. The phrases are obviously semantically related. When I type "elliptical machine" and search on Google I see results with the world "elliptical trainer" in bold as well. If it were me and I had one category page to optimize I would title it something like: Elliptical Machines - StoreName Has the Best Elliptical Trainer Brands in Stock for Less! Or some variation that allows you to get both of those two-word phrases in there once. If you do have the opportunity to optimize more than one page, and both are equally relevant to the searches (e.g. Home page and category page), then I agree that you should target one per page, though I would intersperse the other variation here and there on each page too. Product pages are likely going to rank best for the brand/model of machine/trainer so you can just write naturally and use each keyword interchangeably (e.g. The BrandX elliptical machine is an excellent value, combining affordability with the features, style and durability of the more costly elliptical trainers on the market...)

    | Everett
    1

  • For anyone who's still interested, my SEO ranking for "bachelor hotels phuket" and "bachelor hotels IN phuket" has now equalised. Both now rank #1 on Google, but neither send very much traffic my way. Still, an interesting exercise.

    | Gavin.Atkinson
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  • Never heard of it either (I will take a look).  I typically use the Google Keyword Tool and believe it is the best.

    | KevinBudzynski
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  • In relation to what Elison said, there's no fixed "best practice" percent. That said, here's a few things I would do if trying to target a keyword. Please note this is only my personal advice, and not based on any scientific evidence: Use the keyword phrase near the beginning of the title tag Use the keyword (or a close variation) in the h1 page title Use the keyword (or variation) at least once near the beginning of the content, and also anywhere it makes sense. It's usually best practice to use keywords and variation in the alt text of an image, and also in the image filename After that, keep in mind that the other words on the page (and not just synonyms) play a role in determining how search engines determine the relevance of the page So if you're talking about "Seattle's Best Seafood" you just can't say "Seattle's Best Seafood" a bunch of times and expect to rank. If I were a search engine, I would expect you to talk about Anthony's Fish House, or the Blue Star Diner, or great salmon dishes. I would expect you, if this was an authoritative page on the subject, to discuss the subject of Seattle seafood in great depth, using a variety of ideas and topics.

    | Cyrus-Shepard
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  • I really like the Spyfu Recon files tool.  It give you the words and content that people actually click through on both on your site as well as your competitors.

    | Ron_McCabe
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  • Zoltan, Everyone brought up some good points.  Yes, keyword research is what you need to strive for but I would definitely shoot for some diversity in your link building and anchor text. Also I would build inside out...for example yes you build t-shirts, but let's go for the longtail keyword first the "Jules Vern Custom t-shirt" or "20,000 leagues under the sea" t-shirt.  This will help you build for the longer tail keyword quicker than the short tail, but you also need to remember not to forget about those short tail keywords such as "graphic t-shirts", "book t-shirts" etc. Before you do anything though, I always ask my clients to answer the following questions: What are your business' goals? How do you plan to market your t-shirts through inbound marketing? How have people found you in the past? If you can answer the those 3 questions, it might prove to be beneficial in both your marketing and link building tactics.

    | TheeDigital
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  • I hope this will be of help to you. I would also use 2 other tools I really like check out authoritylabs.com and SERPS.com both are excellent and have the support for multiple languages. I think Moz is #1 however they are very useful in certain circumstances. To answer your question more thoroughly here are some links I hope this is of help to you. http://www.webmasterworld.com/google/4438252.htm http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/ http://www.portent.com/blog/seo/3-google-algorithms-we-know-about-200-we-dont.htm Respectfully, Thomas

    | BlueprintMarketing
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  • My experience tells me that using hyphens (-) in domain names doesn't go well with the users. Even a single hyphen in the domain name is quite frustrating. Think as a user - would you like to type a lengthy domain name with multiple hyphens? Users might perceive it as a spammy domain. It is better to use short domain names that are easy to remember. If you have run out of options and a long name is the only choice then avoid hyphens (-). Moreover, having a domain name same as the business name or kind of work is just one of the factors. Regards

    | IM_Learner
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  • Howdy! Not necessarily.....I think having competitive keywords means you will have to work a little harder (and smarter) to rank better. Try shortening your keyword phrases....Luxury villas, Large villas, Villas for rent, 7 bedroom villas, etc...All of which could be placed in the content area. I'm sort of new to SEO but in my studies you want keyword rich content. However not to the point that you make it unreadable. Keep the user in mind! Place the keyword you want to rank for in the H1 tag, try putting it in alt tags for images, and in bold at least once. Also I would place your brand name (company name) near the keyword as well so people start associating your company with those keywords. Your title tag could say something like this: Large luxury Villas with 7 bedrooms - Name of Company | Barbados Large luxury Villas with 7 bedrooms - Barbados | Name of Company Just remember to keep that 70 character limit in mind, and that Google usually uses the title tag as the display link in the organic search results!

    | ProfessorBlak
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  • I take a - to mean zilch...at least not enough to show up on Googles radar.  If the results are low you'll typically get a "less than" sign with the number 10. Remember you can specify when entering the keywords if you want broad, phrase or exact match results. I much prefer the old keyword tool that suggested keyword ideas with the match type already showing. It's like Google decided to curb how much free stuff they give us and are shoving us in the direction of PPC.

    | AWCthreads
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  • Have you run any campaigns on FB, Twitter G+ for the page you want to rank? No. we just have company pages on the social networks

    | moneywise_test
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  • You're welcome Dan! I just noticed there is also a post in YouMoz on the subject: http://moz.com/ugc/the-new-adwords-keyword-planner-your-keyword-research-process

    | danatanseo
    1

  • Hey Jbendiner, Unfortunately, we are currently only able to provide Bing search volume because Google does not allow us access to their AdWords API. The search engine you select will be used to provide you with the top sites that are ranking for the keyword you are research, so you will see results ranking results for Google when you choose that search engine but you will only every see Bing search volume. The search volume is not used to calculate the keyword difficulty score and it is just used to provide supplemental information about how many users may be search a particular term in general. I hope this clears things up. Please let me know if you have any other questions. Chiaryn Help Team Ninja

    | ChiarynMiranda
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  • Go to Google Analytics > Content > Site Content > Landing Pages. Filter for your URL (/botox-for-migraines-6-things-you-need-to-know/). Click the URL. Under "Primary Dimension" click "Keyword". There you will be able to see the KWs that are generating traffic to your specific landing page. Under "Secondary Dimension" select "Medium". You will then be able to tell if it's organic, direct, referral, CPC.

    | Francisco_Meza
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  • Hi Chris, Thank you for your answer. I appreciate your comments. Regards, Si

    | DaddySmurf
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