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I suggest you to look at this sources: http://moz.com/blog/the-international-seo-checklist http://moz.com/blog/international-seo-dropping-the-information-dust (don't consider the hreflang chapter, though, because that information I gave is outdated, About it look at the post below); http://moz.com/blog/hreflang-behaviour-insights http://www.slideshare.net/aleydasolis/maximizing-your-content-for-your-seo-process-seozone2014

Thanks Don for your response. My follow up question would be what to you have has the default index page examplesite.com? What content is displayed there?

following on from my question above... If i have lots of filters to narrow down products - i can dynamically change lots of content on page with each filter, including things like the title tag etc... I am curious, if i had dynamic title tags depending on what filter was chose - how would that effect the page from an SEO point of view. Also, would google etc learn the different content for different filters? by that i mean it is a cctv system page, one of the filters would be for "IP CCTV systems", i could change the content for that filter so the title said "IP CCTV Systems..." if i searched IP CCTV Systems in google  - would they show the "IP CCTV Systems" title with URL showing filter selection - or would they show the generic title with no filters selected?

Using the page title as the H1 is bad form? I thought that is pretty much the best use for it...

I would do the following: Redirect every URL from the old site to the appropriate page on the new site. Rewrite any content that is below standards prior to moving it over to the new site. The old idea of having more pages meaning more internal pagerank, etc.. went out the window years ago with the Panda update.

Hi. I dont have such a list. But last time I checked it was about 3 or 4 directories while additionaly adding directories that are relevant to your country, city and niche. Try , JoeAnt, Yahoo and BUsiness.com (do check PA and DA) As for article and forum sumissions, I think it is a waste of time adn quite dangerous. As for social bookmarking, it can be helpful if done manually but dont count too much on it. All the best.

Interlinking is when pages of my site linking to other pages of my site. Interlinking scripts are usually the ones that show users a block of links, thumbs, headers or similar tings to give them related articles, videos, etc. This method not only helps with engagement and pageviews, but also does a good SEO role.

Those are good ways to add variant keyword links to those pages.

Yeah, that kinda display trick is transparent to the googleBot....i.e. it's for users not bots...so it's not an issue...use them as you see fit...

This has effected us just the same. We have not discovered anything in regards to SEMRush with our site, but our linking C blocks dropped. We're having a hard time understanding what happened with this as well. Even through the updates, our ranking on Google has stayed the same. Searching for more information about this. Anyone that can help, we'd greatly appreciate it.

Terrific, thanks! And combining the redirects quoted in that post . . . how should that be done correctly?

I would disagree that this does no harm. If you are targeting the keyword "Sony" for example, it loses relevancy the more you have it dispersed throughout your site with duplicate content. Matt Cutts has a great video here, http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459 where he discusses this. If any of those duplicate pages have keywords, you are losing ranking opportunities. Have you thought about adding a reviews system to those pages? That helped me a lot with all of the parts and accessories I have on my site. I also started putting them on the main pages to build some prioritization. For example: My Generator Page: Includes the Generator, then displays the accessory and parts pages. I allow my users to add them to the cart from this page in order to focus the traffic in one location. This has helped my main pages and and my accessory pages. I added reviews to the parts pages and then helpful tidbits of information where I could. Such as maintenance schedules, how to articles and any other topic I could think of that would be helpful to someone looking for those parts and accessories.

There is no golden rule but generally yes, the page higher in a structure would be considered slightly more important, especially if your sitemap indicates page importance automatically, but a proper structure has far more benefits. As long as you don' overcomplicate your structure it wouldn't make much difference whether your roses are at: domain.com/roses or domain.com/anniversary-flowers/roses as for no 4 - could it be that roses would fit many of the categories and therefore have been taken out of the structure to avoid duplicate content issues? I often see pages deeper in the category tree ranking just as high if not higher than top categories for their respective keywords. At the end of the day Pete, it's the content that will rank your page not the url. Using common sense, do you think Google would promote a model of websites where all pages and categories are always in the root? Would you use a library where all books are stuffed into 1 section? I don't think so.

So now i have changed the way the URL works, and today Moz crawled my site once again, but im still getting errors on pages that have a canonical example: http://www.letspump.dk/produkter/61-aminosyre/ which has a canonical that says: rel="canonical" href="http://www.letspump.dk/produkter/5-aminosyre/" > So why i  am still getting Duplicate Content errors??

No worries.  On that page, I did find two there: Giant Futuro CS 3 2014 Bruin Heren It does look like the site is running Magento Community 1.7.  You'll probably need to dig a bit to find this, but you could looking the design files for the theme, as well as perhaps in the static CMS blocks for the site. If you'd like to run a Magento Code Audit on your site, we developed one that we offer for free; it might tell you if you have core file modifications or base file changes that might help you find the appropriate files.  Here's the link: http://www.customerparadigm.com/magento-development/free-magento-code-audit-report/ Hope this helps! -- Jeff

Hi Matt It was the only change we made , I have since optimised more meta descriptions across main landing pages so I will let you know what happens.

A lot of the content is old and I'd like to just move what is still relevant. But if these old pages are indexed, and I suddenly have fewer pages, will that hurt my overall seo ranking of my site? I am not worried about the individual links so much as they don't generate a lot of traffic.

Hi Dana i did tell the devs to do as you recommended (CSS divs etc) but they just replied saying they did it through javascript instead, but should be ok since on page load the text is defaulting to show. Do you think that would be ok or inadvisable to use java at all as i have also heard elsewhere ? (there has been a drop in rankings since they did this so i'm thinking not ? All Best Dan

Sounds like you're on .NET (or something case-sensitive). The best way to deal with this in my opinion is at the server level, by only allowing lowercase URLs. This is how you would implement this in .NET: <match url="[A-Z]" ignorecase="false"></match> <action type="Redirect" url="{ToLower:{URL}}" appendquerystring="true"></action> Canonical tags are technically an option, but you will have to manually add them each and every time this issue occurs (and stay on top of it as an ongoing action item). It's almost always preferable to have each page accessible from a single URL if at all possible. Automatically adding self-referencing canonicals would probably just exacerbate the problem since they uppercase pages would still be pointing to the uppercase pages, lowercase to lowercase, etc. I would strongly suggest defaulting to lowercase over uppercase URLs to stay consistent with other sites on the internet (also, most linking sites will assume lowercase when linking to your site). The good news is this a fairly common, fixable problem If your site is in fact using .NET, this article is a good starting point (#2 is where I got the above code snippet from).

I agree with Sheena.  A focus on the domain name as a brand is so yesteryear.  And what's worse, having an EMD makes it almost impossible not to have it stand out as brand-like.  These days, when I see them in the search results, I'm skeptical and will often click on something else just to avoid them.  While I may not be typical, there may come a time when such is typical.  In fact, I don't preclude a future where it may be better to move to a brand domain name and 301 the EMD to that . Absolutely focus on the brand and forget the domain. That will be helpful to you in the long run.