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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Thanks Damien - all helpful

    | PH292
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  • Diversity is a sign of quality and will be a positive flag for GoogleBot. Having same head title, h1 title and h2 can't be a good sign nowadays. I recommend you make a SEO / CTR optimized HEAD title and a more verbal and more informative H1 title. At least make it slightly different. This won't make a huge difference although

    | baptisteplace
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  • with that super-flat structure you are missing out on the category and subcategory keywords being present in your product URL. It's minor, but I wouldn't do it that way. The traditional category/subcategory/product is preferred.

    | TellThemEverything
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  • Right, but my question is more if you have 1000 pages, and don't make a change to page 900, does that affect the SEO of that 1 page only, or potentially the top pages such as home page etc

    | inhouseninja
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  • That makes sense, it is important, but scales isn't so i'll just go for the one move up then. Thanks for this. -dan

    | spytunes
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  • Julich. I've added the tags and I got onto page 1, position 8. I've been building links as well but this might have added value. Thanks for the suggestion.

    | Jacobe
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  • I don't know if your CMS allows this (which I doubt and why I don't like most of them), but if you can inject your own code into the header, you can test the product page against the database, and if false, do a header redirect to the brand page while including a 301. The question I have is, from what is your Title tag generated? It sounds like the linking text, which is odd. I would think if anything it is either pulled from a database or from a URL parameter.

    | Getz.pro
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  • WOW! Let me just say that again, WOW! Yes, I would suggest a Drupal person or perhaps a better template. This one seems out of date as it still uses inline CSS. As Mary Anne mentioned, there are other issues as well. Before you try and re-write everything for the H2s, I would look at some other code issues such as the alt tags. Personally, I would look for another template after talking to someone who knows Drupal. All the best

    | Getz.pro
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  • thank you, I am just looking for the ways to improve my rankings.

    | DiamondJewelryEmpire
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  • Google can read text in PDFs. However there is a huge amount of information useful for SEO that can't be added to a PDF. I would convert all PDFs to HTML and then 301 the PDFs to the new HTML content. It's incredibly worth while doing.

    | NickPateman81
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  • Do you want sustained traffic, or a one-time increase? Is there a goal associated with this traffic (increase signups for a newsletter, increase number of comments, sell products, etc.) or is the goal just pageviews for a specific page?

    | KeriMorgret
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    | PH292
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  • Hi James, I agree 100% with your statement. I wanted to get the SEOmoz communities opinion on my product title changes to see if my ideas are worth implementing.

    | MEldridge
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  • Hello Ilya, There are several good responses here, and I think some of them would depend on how large your site is and what types of pages they are. Judging by your URL example below, I'm guessing it is real estate related or at least that you have localized pages in different geographic areas. You have a few issues here. First, this video might help, but it is sort of outdated and misleading in some ways. There may not be a set limit (i.e. we're only going to index 10k pages) but how much of your site gets indexed, and how often it gets crawled is based largely on the quality of your site (assuming all other factors are there, such as sitemaps and crawlable navigation, etc...). And the quality of your site depends on many, many different factors. Of course the two most important for this discussion would probably be uniqueness/usefulness of the content, and the amount of links the site and sections of the site, as well as the deep pages have. The more links you can get into those deep pages, the more likely it is that Google is going to crawl more often, and index those pages. You said you "can't" get links into those pages. If you can't get links into them, they probably aren't "quality" and therein lies your problem. If by "can't" you just mean there isn't enough time in the day for you to build links into ALL of these pages, you can still build links into as many as you can. This will get the bots crawling down to that level of your site more often, and make it more likely that this level of your site will be indexed. Here is another useful link, although it is dated as well: http://www.seomoz.org/blog/googles-indexation-cap Having fresh content (with a fresh "last modified" date) usually does, in my experience, entice Googlebot to come back more often. Does that translate into "indexing" more pages? I don't know. But I do know that having better content and more links into those inner pages does translate into more indexation, and not just for the pages linked to externally, but for that entire section/folder/directory of your site. Consider user-generated content on those pages if you can. A lot of VERY popular review and realestate sites' deep pages would go unindexed without it. watch?v=gW7AUnZvSAE

    | Everett
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