Latest posts made by lvstrickland
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Value of PDF's in SEO
I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
I started my marketing career in digital. I know no other way. I have experienced all ranges of digital marketing: from small-scale, local SEO and PPC campaigns to tier 1 national branding campaigns that incorporate almost any digital channel you can imagine. I specialize in analytics (web, digital media, social media, etc.), but my passion is in strategy: pinpointing ideas that will catch on, finding the most effective channels to share that idea and taking all of the information we gathered at the end to find out what we can do better next time.
