Value of PDF's in SEO

[lvstrickland]

I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better.  Is there a benefit to converting these PDF's into HTML pages?  It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.

[DiamondJewelryEmpire]

As far as I understand crawl can't understand what kind of information PDF has, after converting to HTML crawls will be able to read it and rank it.

[NickPateman81]

Google can read text in PDFs. However there is a huge amount of information useful for SEO that can't be added to a PDF. I would convert all PDFs to HTML and then 301 the PDFs to the new HTML content.

It's incredibly worth while doing.