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Thanks for the quick replies guys!

I don't use meta keywords at all, everything seems fine. I don't want my competitors to see them too.

Use both on the page and follow iNet SEO's advice about making it sound correct.

Russ is right - just build it with the UX in mind. Cut only unnecessary links that you generally keep on other pages (including terms or policy pages even if those are set with no follow) - but don't strip it too much. You can build it with a Landing page structure in mind - like focusing on conversion. having a good on page overall structure with the keyword set in the right places - title, h1, great content with a good keyword density and more importantly like Russ said creating links to this particular page. And you should focus on the anchor text of those inbound - as much as possible to use the keyword but don't go overboard - it must at least look natural.

I think backlinks is the biggest issue here....

Agreed this is a VERY "thin" affiliate site - not just dupe content but really redundant, keyword-stuffed content besides. Not good! In my experience, it's not the size of the site or the amount of the content so much as the ratio of good content to everything else. Make the home page less promotional, don't overdo keyword density and be selective about where you place the ads. Improve the quality of the content overall.  I see a lot of repeated text in your page titles - make your page titles more unique from page to page. Do that and make sure you're OK as far as Google's other webmaster quality guidelines. If that doesn't bring it back in several weeks, then try a reconsideration request.

I have been doing this a long time now and have never come across anyone who endorses this as a technique. To me if it smells even slightly of desperation or 'grey hat' then I steer well clear. You can  rest assured that Google will get what the page and site are about without having all of these multiple links to the same pages being thrown at them - in the same way they say not to keyword stuff because they don't need to keep being told Regards, Andy

Unfortunately you'll have to update your XML sitemap when you add new pages (there are technical ways of automating the update). Unless of course, you use the WordPress plugin - in which case it does this for you automatically. It's a bit of a pain but there are free XML sitemap generators that will reproduce a new file - but I would wait until the site is pretty much complete before creating the first. As for visualising link juice, take a look at the MozRank of the homepage using the tool bar and then have a look at 1st and 2nd tier. You can see that MozRank splits up evenly between pages (unless skewed by other links). Although if the pages are new and SEOmoz hasn't crawled them yet, then this won't show. Just remember that if you have 1 internal link on your homepage then all available PageRank will pass through it, the more you have the more diluted this PageRank will be.

Have a look at this from Rand - makes some interesting reading and will answer just about every question you have. http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements Regards, Andy

Hi Gianni, There are a ton of reasons why your website might have slipped down the SERPs or dropped rankings. It's almost certainly not because of your image. If you want, you can PM me your URL and I'll have a look. Nick

Always keep the phone number there. It's not going to give any SEO help, however it's good practise for marketing

I think a key thing to remember is that you should optimize for users and then search engines, not engines and then users. Using the same 4 keywords in every title is not going to add much benefit to ranking well in Google and it is going to look really funny to users. Also to remember is that that title is what will (hopefully) appear in search results pages. You want to write something that users will click on. For example, take a look at SEOmoz's homepage "SEO software. Simplified. | SEOmoz" That covers all the bases, includes the main keyword, but in a natural sort of way. I would definitely use a " | company name" at the end of the title, but I would rethink your use of keywords.

I recommend you review the following page: http://www.seomoz.org/article/search-ranking-factors#ranking-factors as it pretty much contains everything you need to get started. Title remains the strongest element, internal linking is something people often forget to utilise - and even tiny little things like alt tags on images... PS: There is a new one coming up for 2011 so keep an eye out for that one.

Links from content area seem to be a lot more potent. If you're looking to boost your rankings through internal linking I would find editorial links to be the right way to go if possible. One tip I guess would be to look at preventing double links to same page. For example link from footer goes to same page as link main nav, sidebar and content area.

Agreed. I believe it is important to have a "natural" link scheme in order to rank well. Sites that only receive but don't give might look unnatural. There must be some kind of "reward" in Google's algorithm for sites that link out to relevant, quality resources.

Ok, this may be a better option in Webmaster tools, since you need to have added robots txt or "nofollow, noindex" to the pages...which we can't do because they are all one file. Many thanks everyone Liz

I think I would create a new page with the new product name but have the rest of the content exactly the same. I woudl then set a rel=canonical on the new page pointing to the old page. I would then wait until traffic for the new page out ranks that of the old page, and then eventually 301 redirect the old page to the new page.

Thank you for the quick responses. Thanks, Matthew