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Thank you both for the responses, really appreciate it.  From what I can tell in G analytics we're not receiving any benefit from these links whatsoever, so I'll contact them first before going the disavow route and ask them nicely to remove us.  Thanks again!

So here's the situation.  My companies site has over 30 thousand backlinks from Rippling.info  These links all point to 3 product pages, some of which are no longer in production.  Apparently a former employee was experimenting with some link farm ideas.

My questions are; 1. does anyone here have experience with rippling.info?  Is it legit?  It seems like a link farm but Google allows adsense ads???  I thought Google was against link farms...

2. if I use the Disavow tool in Webmaster Tools to tell Google these 30k+ incoming links are to be ignored, will there be any consequences?

-Google Analytics shows zero referral traffic since jan 1st 2012.

Jim,

What Richard said is 100% accurate, when I view your website with CSS, Javascript, and cookies disabled the majority of the important text on your homepage is lost.  Your header is an image, "Special package deals" section is an image, your endorsements are in an image, your list that starts with "don't be cruel" is an image.  None of the information on these images is crawl-able, and the alt text just has your name and the sections label.

I would recommend using CSS to place live text over the images so the pertinent information is crawl-able.

Hey K,

If you could post a screen shot of the Settings>Permalink structure screen in the Wordpress Dashboard, or just copy and paste whatever is written in there in a reply, that might help diagnose the issue.  Also, do you know if the site has moved hosts recently and was re-installed using the Wordpress export & import feature?

Screaming Frog Spider SEO is really good but the free version times out after 500 URLs.

Hey Neil,

I just wanted to add that putting an accurate transcript next to the video is another way to get Google to crawl what's in the video, and this can be optimized for long/short tail terms if a script is written prior to filming.

Also, along the same lines as what Dana was saying, you should think about what the purpose of your videos will be; conversion or brand awareness.  If you want to build links and increase traffic, put interesting, quirky videos on YouTube.  If you want to increase conversion rates, put product/service videos on your website.  You can also add Meta data to your video if they are self hosted, which will aid in getting rich snippets for your videos in SERPS.

I know Phil Nottingham has an excellent video on Distilled that talks about this, maybe someone here at SEOMoz could link to that if it's available anywhere other than through DistilledU?

Thanks.  Do you know any tools that offer a .csv export of the outbound link information with the anchor text?

Can you analyze outbound links from a given page with Open Site Explorer?

Thank you both for your input; I had suspected it might not be worth the annual cost to (maybe) get a link in the directory.

The fee does not even guarantee inclusion - and if you are accepted, does that link really add enough value to justify paying an annual $300 fee?