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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.

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  • Well you could limit things with robots.txt instead, but that's a bit of a blanket block. It would probably be better than nofollow though. Using noindex and nofollow in conjunction would also likely be better than just nofollow by itself. It's a long way from the elegance and usefulness of rel="canonical" but it is easier.

    | Tompt
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  • As mentioned in the other responses go for the targeted keyphrase in the Title Tag if you haven't got enough room to append the company name. I have come across individuals or organisations that have been adamant that they want it in for "branding" reasons.I just show them the analytics report of more people searching for the service than the brand or if its not an existing site the Google estimated local search volumes. Usually the figures will win out over any potential vanity.

    | CPU
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  • I get 73 by putting it into http://www.yellowpipe.com/yis/tools/lynx/lynx_viewer.php This attempts to replicate what search engines see when they visit your page. I get 85 on a manual count (add this links etc) and there's probably a few others that are actually duplicated within the same section (titles and image both clicking to the same place for example). And I get bang on 100 if count the number of href's in your code (include style sheets etc). So I would assume the SEOmoz tool is pretty much right in what it's telling you. However, don't worry too much about having a little over 100 as it's not a hard and fast rule. Check this video out from Matt Cutts - http://www.youtube.com/watch?v=l6g5hoBYlf0

    | StalkerB
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  • Well, I have to say that I am surprised by that video, although not quite what I was thinking. I was probably more thinking of changing internal structure to push the more important parts of the site along better.

    | Jurnii
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  • Your SEO have the effect on whole website not only one page :), you make the site optimisation not a page only, this is not a good strategy(one page only but that can affect ).

    | oneticsoft
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  • Only if the 2 keywords are very close together, like 'widget' and 'widgets'. Otherwise, 1 keyword per page works best, or else you'll confuse the googlebot as to what your page is really about and what it should rank for.

    | scanlin
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  • I agree with Dejan SEO - I'd 302 the new to old right now, then 301 the old to new when launched

    | TellThemEverything
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  • Hi Kristina - sorry for the long delay! I definitely wouldn't go with sub.subdomain.rootdomain.edu - I'd go with a subfolder and hopefully, something as close to the root/main domain as possible.

    | randfish
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  • When did you set your campaign up Barbara? It tends to update once a week as the crawls happen. Regards, Andy

    | Andy.Drinkwater
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  • For indexing, you can do a site: in the search engine to see what's been indexed. To look at a specific page, in addition to the site: operator, add inurl: and some words from the URL to help narrow down the results. For caching, I use the Resurrect Pages extension for Firefox. Right click while you're in the page, and you can select one of several caching sites to see if that page is available. It's also handy for when you're getting a 404 on a page and want to see what was there. According to the plugin page, you can use the following caching sites: Searches through five big page cache/mirrors: CoralCDN Google Cache Yahoo! Cache The Internet Archive MSN Cache Gigablast WebCite The extension is available at https://addons.mozilla.org/en-us/firefox/addon/resurrect-pages/

    | KeriMorgret
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  • Can you post a screenshot of one of the pages or a link to it please? Regards, Andy

    | Andy.Drinkwater
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  • If that's the case I wouldn't worry about it, if things change and you start blogging maybe use it there but like you say it's not worth worrying about. Tom

    | Tompt
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  • Ya, you got it right. I was worried that only changing out one word may look spammy to the SE's. I will work on wording my Q's better!

    | kyegrace
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  • Don't change the keywords targeted on the homepage. If you're wanting extra keywords then you need extra pages that are optimised for those keywords. DD

    | krissy-cca
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  • Currently images are named changing-cassette-1.jpg + text description, then another image with number 2.jpg and description to that and so on. It will be quite hard to name it accordingly to content. File name could be then pretty long in order to make it making any sense.

    | lolskizz
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  • Correct. Each time page gets re-indexed pagerank flow will be recalculated.

    | Dan-Petrovic
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  • Good SEO practices apply for many search engines so if you do things by the book you should do well in all of them (unless we're talking about specialised ones). Bing and Yahoo run on the same engine so you should see similar or same results in both. Google, however, brings so much more traffic that we're internally not even looking at traffic at other individual search engines and instead treating it all as a) Google and b) "Other search engines". More specific to your question, a good starting point would be to go through this: http://www.bing.com/toolbox/webmasters/?rfp=1141441469

    | Dan-Petrovic
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