Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
-
Optimizing for Date Sensitive Products/Services
Love the suggestion to create an H2 and put some content around the dated version. This would make the most sense considering the intent is the same whether looking for our product or product 2012. Merci. Chris
| GroupPublishing0 -
Keyword cannabilization ... I just cant face 301'ing good, well aged pages
You have to think about why keyword cannibalization takes place. You essentially tell Google that two different pages on your site are the important pages for the exact same keyword. This is done by: 1. Having similar content on both pages 2. Having identical anchor text to both pages in your internal links 3. Having identical anchor test to both pages in inbound external links. Are any of these three taking place? If so, just stop. Link to the pages differently. Alter the content on the pages and the page titles. Make them unique and different so that they target two different phrases. Google will rank them accordingly. Instead of 301ing an old, link rich page, just stop cannibalizing.
| DanDeceuster0 -
On-page optimisation for CMS based sites
Hi Blaine, If the CMS allow to modify title of the page, meta description, page content, anchor text, url structure, etc. then there nothing to worry about. As long as you can set those as you wish and that the source code is clean and readable by search engines, then it there shouldn't be any problem. Search engine spiders doesn't care what CMS you use, they look at the source code of the page and gather the information they need. So, as long as the pages can be parsed by spiders and that you can modify the important stuff on it, it can be optimized. Best regards, Guillaume Voyer.
| G-Force0 -
Keyword Ranking Issue..
Have you checked Google Webmaster Central to see if there is any information on the domain there? Does your website still show up for other keywords? Does the page that was ranking for 'domain sales' still show when you perform a 'site:www.example.org' query for your domain? Have you recently engaged in any shady or black hat SEO activities that might have caused a penalty for this page? Has the page been ranking top 10 for a long amount of time?
| Theo-NL0 -
Competitive Domain Analysis
Try making it www.gpscity.com. Your sans www URL redirects to the www version, so include the www and see if that helps.
| DanDeceuster0 -
Are Amazon meta tags efficient?
Don't forget that the description has no effect on the SEO. Tis is just for those reading the search results. I would suspect that with a site the size of amazon, descriptions will be made up from algorithms, or a description pulled from a database. Might even be something stock that the manufacturer supplies them with. Regards, Andy
| Andy.Drinkwater0 -
Are xml sitemaps still in use today?
Hey Jason, I wrote a tool myself years ago (phpSitemapNG in 2005) but haven't used, supported or further developed it since than. What would be your requirements for the perfect sitemaps tool? Tobias
| Tobiask-1215731 -
Does keyword density on a landing page effect SEO?
As people have said Keyword Density isn't really a thing. You do want to have the keywords you're targeting on the page, but you don't need to have every third word as a keyword Here's some links to help you digest why keyword density isn't something to worry about: Myths that persist (YOUmoz) - http://www.seomoz.org/ugc/seo-myths-that-persist-keyword-density Opinions on SEO Myths - http://www.seomoz.org/blog/some-opinions-on-the-seo-myths-realities-fight Beginners guide part 9 - http://guides.seomoz.org/chapter-9-myths-and-misconceptions-about-search-engines The fact they all have myth in them should give you an idea about how much credence it's given these days
| StalkerB0 -
Very basic hands-on type of question about SEO
No point in irrelevant linking. There's no harm in going back and adding links once you have relevant content to link to, sometimes you even change where links are pointing, but I wouldn't aim to have X amount of links in each article. For my own sites the more powerful the page the more likely I am to put extra links in but as a rule I try not to have more than 3 links in the body of an article. But, simply linking when it seems useful is a good rule of thumb.
| StalkerB1 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
You're right. As I was writing my response I realized this is not a good way to go about it. There's really no reason to keep these duplicate content pages. We are pulling content from our database of clients and some of them had been entered more than once in our system, so they created duplicate pages of content and we were thinking we would want the latest version of the client's content which would also contain the active order in our system to be the "main page" but we really just need to remove the older ones instead. Thanks so much for your help, and I am sorry for the confusion!
| MeghanPrudencio0 -
Page Titles in Uppercase - an SEO trick or simply a form of web vanity?
If you need to scream with that page title you should use caps if not lower case is the way to go as like all the Mozzers above are saying there is no seo advantage.
| eyepaq0 -
How to trace back a link from a 404 error?
In the PRO Web App, the CSV export of your crawl includes the list of sources for all 404s/500s/etc. that can help. You'll also find these in Google Webmaster Tools for your site.
| randfish0 -
Title, description modification?
No, Google will not penalize you but then those changes will appear only afer Google crawls and indexes the page. In case Google finds your title & meta data of low quality, it can fetch it from Yahoo! directory or DMOZ (if you have your entry). In case you don't have it, it will use the first lines or the most related content on your page.
| IM_Learner0 -
Is the www and non www isue realy seen by Google as duplicate content?
Google maay be able to work out what version you want to go with, but is it the same one that bing and other SE's will go with, and then you have the problem with www and non www links, one will be redirect to the other somehow and will leak a bit of link juice. its better that when some one copies your url its always the same. I prefer the non www. because www is unessasry, i believe its an old unix thing, not needed today. If you have a long domain name www makes it just that much more confusing
| AlanMosley0